Another day, another high-end fragrance ad shot by a famous director and featuring a famous movie star. (Seriously, there are so many of these.) This time, it’s Atonement helmer Joe Wright directing a Chanel Coco Mademoiselle ad in which Chanel spokesmodel / actress Keira Knightley dons a sexy beige jumpsuit, rides around Paris on a motorcycle, and strings along a handsome photographer — all while wearing the Coco Mademoiselle scent, of course. Watch it after the jump.

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Guillermo Del Toro To Direct Commercials Now, Too

Guillermo Del Toro has a clone. It’s the only explanation. With films like Hellboy and Pan’s Labyrinth, we know the director is fond of creating monsters and he must have figured out a way to make another version of himself. How else could he possibly be expected to do all of the things that he’s attached himself to? He’s producing several movies, consulting on others, developing a video game, getting ready to direct a huge film starring Tom Cruise called At the Mountains of Madness and now he’s going to start directing commercials too. (Or, better, he is returning to commercials, as he worked on ads early in his career.) Read Del Toro’s quote and more after the jump. Read More »

While it’s not that unusual for big-name directors to do commercial work on the side, there seems to be something about fragrance ads in particular that really draws them in. (“Bucketloads of money” is definitely part of it.) A new ad for the Miss Dior Cherie fragrance has premiered online, directed by Sofia Coppola and starring “brand ambassador” Natalie Portman. It looks like typical perfume ad stuff, with Portman lounging around attractively and making out with Tetro star Alden Ehrenreich and generally acting in a manner that only a person in a fragrance commercial would act — but it is pretty. Watch it after the jump.

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Director Robert Rodriguez already has a fourth Spy Kids and second Sin City on his plate, but man behind Desperado and Machete works so fast he also had the time to direct Los Angeles Lakers star Kobe Bryant in a short film for Nike called The Black Mamba. It’ll premiere online February 19, according to its Facebook page, and in anticipation there are two trailers online now. Both are pretty awesome looking and feature cameos by Rodriguez regulars Danny Trejo and Bruce Willis. Check them out, along with the official poster and more, after the jump. Read More »

Michael Bay’s latest work is arguably better than his last two films combined. The big time director, currently in post-production on Transformers: Dark of the Moon, took some time off to go back to his roots and direct a brand new Victoria’s Secret commercial for the 2010 holiday season. The 90 second spot asks the question, “What’s your fantasy?” My answer is several scantily clad, amazingly gorgeous women, in slow motion, with four billion edits and sweeping camera moves. And that’s exactly what I got. This commercial is so trademark Bay, it’s almost laughable. If it wasn’t so beautiful. Check it out after the break. Read More »

Cool Posts From Around the Web:


It’s the eternal debate for all geeks: beer or sex? That’s the question posed in a clever commercial for Stella Artois beer that premiered this weekend. A young French man brings a young lady back to his home, which is set up like something out of a James Bond movie. She starts to play with some of his remote controls and, well, you should watch the one minutes commercial to find out. What makes this eye catching spot even cooler, though, is that it was co-directed by Wes Anderson and Roman Coppola. Check it out after the break. Read More »


There hasn’t been much movement on a Halo movie of late—not since G.I. Joe screenwriter Stuart Beattie was revealed to have written a spec script for the film a couple of years back. Director Neill Blomkamp (District 9) was supposed to helm the project at one point, but those plans fell through due to its escalating budget. Since then though, the Halo franchise has more than proven its financial viability—Halo 3 sold over $170 million worth in copies within 24 hours of release—but now Blomkamp has no desire to return, even if granted the opportunity to do so.

So where does that leave the Halo movie? Read More »

Want to get another glimpse at what a big screen Halo movie could look like? Microsoft has released a new live-action trailer for the video game Halo: Reach, the second spot directed by 49-year old Israeli commercial director Noam Murro, who in 2008 made his feature film debut with the indie dramedy Smart People. The first trailer in the series was released in April, and was titled “Birth of a Spartan”, also directed by Murro. I have included that after the jump as well.

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Today we bring you another edition of Television Commercials by Big Directors, with a new television commercial shot by Academy Award-winning filmmaker Martin Scorsese earlier this year. The television spot is for Bleu, Chanel’s fragrance for men, stars Gaspard Ulliel (Hannibal Rising), and features another Rolling Stones song (what else do you expect from Scorsese?), “She Said Yeah” from “December’s Children (And Everybody’s)”.

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Last week we posted a trailer for Gucci’s new television commercial/short film directed by comic artist/creator turned director Frank Miller (Sin City, The Spirit), starring Evan Rachel Wood and Chris Evans, and featuring the music of Friendly Fires. The television spot has now premiered online and can be watched after the jump.

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