Most people would agree the best theatrical movie experience is 70mm IMAX film projection. With IMAX Laser, the company’s aim was to try and replace – and hopefully even surpass – that experience. They’ve succeeded.
Earlier this month, IMAX debuted the first IMAX Laser projection system in the United States at the TCL Chinese Theater in Hollywood, CA. This system is 60% brighter than traditional film projection, with darker blacks and whiter whites creating a contrast that is exponentially better than 70mm IMAX projection. “You haven’t seen a movie until you’ve seen it in IMAX Laser at the TCL Chinese,” said Alwyn Hight Kusher, the president of the theater. That might be a slight overstatement, but IMAX Laser is definitely another evolutionary step in the theatrical experience.
Below, watch a video about IMAX Laser projection and read some more details. Read More »
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If IMAX is the future of movies, the company is really going to show it with Brad Bird‘s Tomorrowland. While the director didn’t shoot in native IMAX, his film will be presented entirely in an expanded aspect ratio when it is released on May 22. Sam Mendes’ Skyfall did something similar; it was shown in a 1.9:1 aspect ratio, which is 25% bigger than a regular screen. Tomorrowland will be similar.
If that’s not enough, fans who go to see Avengers: Age of Ultron in IMAX will be presented with an extended look at Tomorrowland, running about six minutes long. Read more about the Tomorrowland IMAX goodies below. Read More »
Last summer, /Film checked out the first 4DX screen in the United States. 4DX is a theater that shows 3D movies, but also incorporates physical experiences to make the audience member feel like they’re experiencing the film in a new way. We concluded it was an interesting idea, but the first movie we saw – the long, boring Transformers: Age of Extinction – might not have been the best film for the format. We thought something that was shorter, and a bit more directly tied to physical movement, would be better. Something like San Andreas.
Well, San Andreas opens next month and 4DX is launching some new in-theater effects – snow, rain and warm air – just in time for the summer movie season. Below, read more about the new 4DX effects and see a clip from San Andreas, which stars Dwayne Johnson. Read More »
Hollywood and the movie theaters have finally figured out a system they agree on to screen first run movies in your house. It costs $35,000 for the hardware and a $500 per rental.
A company called PRIMA Cinema has created a system that allows people to watch movies opening in theaters in their homes. The $35,000 hardware includes multiple failsafes to ensure the film looks and sounds great. It also includes a separate biometric security system so only the person who is authorized to watch the movie is watching the movie. After that, each rental is $500 but you are required to pre buy 10 movies at the start, so the whole system costs $40,000. Read More »
For several years, IMAX has been working on a revolutionary new laser projection system. Projection technology that blows away digital and film in terms of clarity and contrast. Well, out of nowhere that technology is now. Literally.
IMAX will publicly debut laser projection at Wednesday world premiere of Furious 7 at the TCL Chinese Theater in Los Angeles, California. It’ll remain in the venue indefinitely. Read more about IMAX laser projection below. Read More »
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Movie theaters are always looking for an edge. A way to draw people into their establishment and away from their laptops, streaming services and big screen televisions. They’ve tried almost everything. Now, a cinema in the UK is trying something that mixes media. It’s an idea that’s been tried on a small scale in North America, but this is the first time in the UK. It’s an idea that begs the question, is this the answer?
The idea is a Superticket. It’s a ticket that not only gives you admission to a movie, but a future download to a digital copy of the film. We’ll discuss more below. Read More »
If you’ve used StubHub before, then it was probably to buy overpriced tickets to a sold out live music or sports event. Well it looks like the eBay-owned ticket seller wants to expand beyond the music and sports category into theme parks, museums and movie theaters. But how would StubHub movie tickets sales even work?
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If you live in Los Angeles and have yet to check out the 4DX theater at the Regal Cinemas L.A. Live, this weekend is the perfect time to do it. You’ll be making history as part of the world’s first 4D Film Festival, taking place as part of the 3D Film Festival on Saturday November 6. Both Penguins of Madagascar and The Hunger Games: Mockingjay Part 1 will screen in 4D preceded by a mystery screening and followed by a panel discussing the technology along with virtual reality.
The whole event sounds like something that’s a must attend if you have interest in the future of theatrical exhibition. Below, read more about the world’s first 4D film festival and more. Read More »
Whether you loved it or hated it, heard it or didn’t, the one thing we can all agree on regarding Interstellar is that it is a fantastic conversation piece. Christopher Nolan‘s latest film has so many moving parts, so many budding mysteries and surprises, it’s a movie that’s well worth visiting more than once. Now, AMC Theaters is allowing you to do that as many times as possible for one price.
AMC is offering their members an industry-first “unlimited ticket” that’ll get you into Interstellar whenever you want, for as long as it’s playing. Below, read more about AMC’s Interstellar unlimited ticket. Read More »