When Clerks 2 was getting ready for release, Kevin Smith had a great idea to release an audio commentary track for the film a couple weeks after the film had hit theaters. The idea was to encourage people to go back and pay for the movie again, and to listen to the film commentary on their iPod. I don’t remember exactly what happened, but if I remember correctly, the theater owners complained about people may be laughing at parts during the movie that shouldn’t have laughs and that would be distracting to others in the theater. It was a great idea though, although I can see that complaint, especially considering [...]

Ever since I first saw John August’s directorial debut The Nines earlier this year at the Sundance Film Festival, I’ve wondered how they would market this film. I absolutely loved it, yet can’t even explain the plot. It’s a LOST-style mystery infused in a Go-style dialogue and reality. Three stories with the same actors. I am always hesitant to reveal too much, because going in clueless is part of the fun. At the same time I’m hesitant to recommend the film to anyone because I could also understand how such a film could irritate certain types of people.
The people at Newmarket Films have decided to release the first 9 minutes [...]

There were 5 movies we really loved at this year’s Sundance. One of them was screenwriter John August’s directorial debut The Nines. GreeneStreet quickly scooped up the international rights, but we worried that the film might not get distribution in the U.S. because of its unique unconventional narrative. Well good news, Newmarket and Sony have partnered for US distribution (Newmarket will do theatrical, Sony will do home video).
“If you’ve got a challenging indie with geek appeal, they’re your distributor of choice,” August wrote in a recent blog post. The Nines is a movie which some people love fanatically, yet leaves other people scratching their heads. Newmarket has a great track [...]