Are you a customer of T-Mobile? The mobile phone company is giving you a freebie: a free ticket to Warcraft via Fandango. Sure, this could easily be seen as a desperate move by Universal to inflate the box office numbers, but this kind of thing has been done for many blockbuster movies, usually through movie cash included in DVD and Blu-ray releases. So I wouldn’t look negatively upon this promotion. These kind of deals usually work to help word of mouth. Plus, if you get a free ticket you’re probably going to invite someone else or possibly a group of friends to the movie screening — who of course will actually have to pay for their tickets.
This deal specifically is part of a much larger “#GetThanked” campaign by T-Mobile, which is a nice promotion to reward their longtime customers. It appears this promotion was planned for a long while now, so don’t make any assumptions that this promotion was added to combat last minute box office tracking. The film has already made $70 million overseas from a couple dozen territories, but has yet to open in China (where its expected to make some big money) and the United States (of course). Read the full press release to find out how you can get the free Warcraft ticket and much more, after the jump.
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We often talk about how Walt Disney Animation Studios surprises us. No one expected Frozen to be the monster hit and cultural phenomenon that it became, and I don’t think anyone thought Zootopia would become one of the highest grossing films of 2016. But what might surprise you is that Zootopia is now the second biggest original movie ever released.
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Update: During this podcast, we put the call out to listeners/readers to create a system that would act as a running scoreboard, dynamically updating with the box office numbers to show who is in the lead throughout the Summer. A /Filmcast listener named Paul answered the call, and you can now check the running tally on the Summer Movie Wager Virtual Scoreboard. We didn’t actually expect anyone to create anything as intricate as this, so a big thanks goes out to Paul. Please also check out his cocktail blog here.
Its that time of year again — the Summer movie season is upon us. And the /Filmcast team have once again gathered to compete in what has become an annual tradition: the Summer Movie Wager. Every year in the past I would make a guest appearance on the Totally Rad Show for this segment, but with that show now disbanded we have taken on the job of hosting this contest on /Film. This is the tenth annual edition of this contest.
Last year was David Chen’s first time participating and he won the wager. This year the contest includes Devindra Hardawar (his first time), David Chen, Germain Lussier, Jeff Cannata and myself in a game is to decide what will be the highest grossing films of the Summer. It’s a free-for-all; the person with the best score wins. But it isn’t just that easy — not only do the participants need to predict what 10 films will be the highest grossing films domestically, but we need to place them in order. After the jump you can listen to the full episode of the show with our predictions.
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Posted on Monday, April 4th, 2016 by Angie Han
Batman v Superman: Dawn of Justice‘s box office performance has been making headlines, but not always for the reasons Warner Bros. would probably like. The film set a new domestic record for a March opening, raking in $166 million at home and another $254 million worldwide in its first weekend… and then dropped a precipitous 68% in its second weekend, despite facing no heavy competition.
Whether you’re mourning or celebrating this turn of events probably depends on how you felt about the movie. But studio Warner Bros., for one, insists it’s not worried, pointing out (not incorrectly) that Batman v Superman is still on track to make a hell of a lot of money. Read More »
UPDATE: Variety reports estimates that peg Batman v Superman: Dawn of Justice taking in $52.4 million for its second weekend. That’s a 68% drop from its opening $166 million weekend. It’s not an unexpected drop, but the movie may not have long legs at the box office. The 81% drop from Friday-to-Friday still stands, but these are the whole weekend numbers that are now coming in. Our original story from April 2nd, 2016 follows below.
Even though Batman v Superman: Dawn of Justice raked in a huge amount of cash with a record-setting haul of $166 million, the second weekend box office was less impressive than anticipated. For its second weekend, the comic book battle landed $15.35 million at the box office, and that puts the full weekend estimates at about $51 million, which is less than the $58 million that was projected going into the weekend. That means the second weekend for Batman v Superman box office saw an 81.2% drop, which is one of the biggest Friday-to-Friday drops any blockbuster has ever seen.
More on the Batman v Superman box office drop and what they mean for the movie’s future box office success after the jump. Read More »
Whether you liked Batman v Superman: Dawn of Justice or not (and don’t forget that regardless of your opinion, you’re 100% right), there’s no denying that the film is a box office success. We’ll get to the specific numbers below.
However, if box office numbers don’t interest you, the real meaty part of this story is director Zack Snyder talking about the ending of the film, which has been a little controversial for some comic book fans. But since that delves into major spoiler territory, we’ve saved that chatter about the Batman v Superman ending for after the jump, along with some of the director’s thoughts about the forthcoming assembly of Justice League. Read More »
It’s been a few years since MoviePass hit the scene in 2012, providing a location-based app and exclusive payment method to give users the ability to attend as many movies in theaters as they want for one monthly rate (with some restrictions). At the time it was introduced, exhibitors were worried that it would cut into their profits, but some recently released numbers would seem to indicate otherwise.
A new report indicates that MoviePass has raised movie theater attendance in its users by 111%, and that boost in attendance also comes with quite the increase in the money spent on concessions, where movie theaters truly make their money. Get the MoviePass statistics after the jump. Read More »
For any DC Comics fan out there who has been desperate to see Justice League on the big screen for awhile now, you probably know that Mad Max: Fury Road director George Miller tried to get the superhero ensemble off the ground years ago. The film would have featured Armie Hammer as Batman, Common as Green Lantern, and Adam Brody as the Flash, and a documentary will soon reveal more about it. Sadly, the project stalled because of the Writer’s Guild strike at the time, and it never recovered.
However, a new tip seems to indicate that George Miller may get a chance at helping bring Justice League to theaters after all. Plus, find out what kind of box office numbers we can expect from the opening weekend for Batman v Superman: Dawn of Justice, and whether or not it’ll be the success that Warner Bros. Pictures hopes that it will be. Read More »
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Posted on Monday, January 25th, 2016 by Angie Han
Has your wallet been looking kind of thin lately? Checking account balance a bit low? Credit card bills surprisingly high? Well, we don’t know your life, so we won’t presume to tell you exactly what your problem is. But it could have something to do with the fact that the average movie ticket price in the U.S. hit another all-time high in the final quarter of 2015. And while Star Wars: The Force Awakens isn’t the only reason for that increase, it’s a pretty big part of it. Read More »
Posted on Thursday, January 7th, 2016 by Angie Han
Adam Sandler‘s box office track record has been pretty shaky lately. Grown Ups 2 was a hit, but That’s My Boy tanked hard. Pixels and Blended performed decently overseas, but floundered in the U.S. Even his would-be prestige projects, Tom McCarthy’s The Cobbler and Jason Reitman’s Men, Women & Children, have turned out to be critical and commercial duds.
On Netflix, though, Sandler is still king. Apparently. According to the streaming service, Sandler’s comedy Western The Ridiculous 6 is already the most-watched movie ever on Netflix, less than a month after it first hit. Read More »