rotten tomatoes study

Hollywood has been churning out memorable cinematic villains since the earliest days of moviemaking, but there’s one villain that the studios fear more than any other right now: Rotten Tomatoes. It’s become conventional wisdom in studio executive boardrooms to blame the site for poor box office performances. Why take responsibility for making a bad movie that audiences don’t care about if you can just point a finger somewhere else, right?

But the people at the top of the studio system who are interested in the truth instead of just a scapegoat might change their minds after reading about a new study published this week, which indicates that a film’s Rotten Tomatoes score doesn’t actually have any positive or negative correlation on its box office returns.
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hollywood blames rotten tomatoes

Hollywood just had one of its worst summer seasons at the box office in 20 years. And rather than blame sequel fatigue, cinematic universe fatigue, or rapidly increasing ticket prices, executives are pointing their finger at one culprit: Rotten Tomatoes.

The movie review aggregation website has been the bane of the industry — and some film critics — for years, getting accused of reducing nuanced film reviews to a good-or-bad scale. And industry insiders say that its growing omniscience on Google and ticket sales websites like Fandango are steering audiences away from movies that get bad Rotten Tomatoes scores. But is Rotten Tomatoes really solely at fault?

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Stephen King's It Box Office

Update: The early estimates were incorrect. It did not make $117.2 million in its opening weekend. It made $123.1 million.

The hype and box office predictions for the new adaptation of Stephen King‘s beloved horror novel It were high well before the movie hit theaters, and the sneak preview screening numbers indicated that It was going to have a huge weekend. Now the numbers are rolling in, and It has exceeded even the highest expectations that anyone had for the movie.

Not only does It have an impressive 86% on Rotten Tomatoes, which is a solid score for a horror movie, but the movie is on track to land the largest opening weekend at the box office for any horror movie. Not only that, but it’s the largest three-day opening weekend for an R-rated movie, the third largest box office opening of the year, the biggest opening for any September release, and the largest opening weekend for New Line Cinema. All that from the highest number of screens for an R-rated movie.

Find out more about the It box office below. Read More »

It Box Office Records

Warner Bros. and New Line weren’t clowning around with It. Andy Muschietti’s movie adaptation of Stephen King’s classic horror novel has already broken box office records, making $13.5 million in Thursday night screenings alone. That’s the biggest advance night opening for any R-rated movie, the biggest opening gross for any King adaptation, the biggest preview gross for any outright horror movie, and the best preview gross for any September movie.
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The 2017 Summer Movie Wager Results and Podcast

Wonder Woman

David Chen, Jeff Cannata, Peter Sciretta, and Germain Lussier reconvene to discuss the results of their 2017 box office summer movie wager results. Did David make a catastrophic mistake by ranking Despicable Me 3 as his #1 or did the surprise that was Wonder Woman help him leverage a win over the Guardians Vol. 2 Ravagers? Below, you’ll find the actual box office rankings for this summer, as well as Dave, Jeff, Peter, and Germain’s original rankings. Hit the jump to download and listen to the podcast.
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It box-office

The next Stephen King adaptation is on track to fare a whole lot better at the box-office than The Dark Tower. While the tale of the gunslinger, the man in black, and some kid floundered at the box office, the story of the Losers’ Club trying to survive in Derry, Maine is both a cheaper production and has generated far more advance buzz. A few weeks from its release date, It has a lot going for it, including some great marketing, nostalgia for the 1990 miniseries, and the King name. It’s no wonder the horror movie is expected to make a killing opening weekend.

Below, read more about the It box office tracking.

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2017 summer movie season

At the beginning of the season, 2017’s summer movie prospects looked bleak. Though Guardians of the Galaxy Vol. 2 kicked things off in May with a strong start, it was followed by a string of generic tentpole movies — more symptoms of the bloated franchise-crazy studio system.

It seems like a distant memory now, but we were once inundated with another Transformers movie, another Pirates of the Caribbean, an unfunny Baywatch reboot, and Guy Ritchie’s misguided King Arthur: Legend of the Sword (Just give us The Man from U.N.C.L.E. 2, Guy!). But then came Wonder Woman, and the tides shifted.

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The Dark Tower Trailer box-office mojo

The team behind The Dark Tower had high hopes for the franchise’s future, including sequels and a show that recently landed The Walking Dead showrunner. After an underwhelming performance at the box-office this weekend, we’ll see if those grand plans for Stephen King‘s world stick. Director Nikolaj Arcel‘s movie didn’t match early tracking numbers and made only $19.5 over the weekend.

Below, learn more about how the fantasy movie did at the box-office this past weekend, and how Despicable Me 3 reigned supreme this summer.

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Deadpool Congratulates Wonder Woman

There’s no denying that Wonder Woman is a box office giant. Not only has it exceeded the expectations of even the most optimistic box office forecasters, but it has much longer legs than anyone anticipated. Weekend after weekend, the box office hasn’t been dropping anywhere near as steeply as Wonder Woman‘s box office competition, and another superhero with a surprise hit film wanted to show some love.

Deadpool was the surprise hit of 2016, landing over $363 million at the domestic box office, thanks to its fresh approach to the superhero origin story and the addition of naughty, adult humor and fourth wall breaking. Now the Merc with a Mouth has been overtaken by Wonder Woman‘s march up the box office charts, but he’s not mad at all, as evidenced by a recent post to social media.

See how Deadpool congratulates Wonder Woman down below. Read More »

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dunkirk box office tracking

Box office tracking for Christopher Nolan‘s World War II movie Dunkirk suggests an opening weekend in the $30 to $40 million range. This would make it Nolan’s lowest opening for a wide release since 2006.

It is important to note however, that these are early estimates, with the film not slated to open in theaters for another two weeks, so numbers are bound to change up until its release.

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