We knew this was coming sooner or later, but Sacha Baron Cohen has announced that Borat is dead. Cohen told The Daily Telegraph that he’s retiring the Kazakh journalist, and his other alter ego, Ali G.
“When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing,” Cohen says. “It is like saying goodbye to a loved one. It is hard, and the problem with success, although it’s fantastic, is that every new person who sees the Borat movie is one less person I `get’ with Borat again, so it’s a kind of self-defeating form, really.”
Cohen should hold a public funeral service for both characters so that fans can gather and mourn together in hilarity. Heck, even Bruno could show up and show his respect.