Posted on Monday, August 24th, 2009 by Peter Sciretta
The teaser trailer for James Cameron‘s Avatar created a lot of debate online, and left many over-hyped film fannatics disappointed. But 20th Century Fox is left with bragging rights as the Avatar trailer has become the most-viewed trailer in Apple.com history with over 4 million streams in the first day. The previous record was 1.7 million in 24 hours. You can read the full press release after the jump.
Thankfully Fox was able to win a lot of curious film goers back with their Avatar Day promotion. Online tickets sold out despite server problems, reports of screenings being half empty, but from what I can tell, the resulting word of mouth has been overwhelmingly positive. Many of the people who were complaining about the CG of the teaser trailer were left glowing about the amazing 3D visuals and realistic facial movements of the Na’vi in the 15 minute footage preview (However, some complained about the on-the-nose dialogue and expressed worry about what appears to be a predictable story).
But is it enough? How many people attended the Avatar Day screenings? 100,000? 200,000? And it seems logical to me that anyone who would make the trip to their nearest IMAX theatre to see 15 minutes of footage, were already going to buy tickets already. Will the positive word of mouth pay off?
I have combined some of the things we missed during all the Avatar Day excitement after the jump, including photos of the ugly Avatar action figure toy line and the trailer for the video game. Enjoy.
The Toys (click to enlarge):
Video Game Trailer:
The Trailer Press Release:
AVATAR TEASER TRAILER MAKES HISTORY, BECOMING THE MOST-VIEWED TRAILER EVER ON APPLE.COM
MUCH-ANTICIPATED FIRST-LOOK AT THE EPIC ADVENTURE FROM
“TITANIC” DIRECTOR JAMES CAMERON NETS OVER 4 MILLION STREAMS, SHATTERING PREVIOUS RECORD OF 1.7 MILLION
LOS ANGELES, (Friday, August 21st, 2009) – Twentieth Century Fox announced today that the AVATAR teaser trailer has become the most-viewed trailer ever on the popular iTunes Movies Trailer section of apple.com, which Thursday hosted the long-awaited public first look at writer-director James Cameron’s motion picture epic. The teaser registered over four million streams in its first day on the site, shattering the previous record of 1.7 million.
On Friday, the trailer arrived in theaters around the world, presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D.
The record–shattering online trailer debut marked the launch of AVATAR DAY, an unprecedented experience that also saw the unveiling of special scenes – in 3-D – prepared especially by Cameron for this event. The extended look at AVATAR unspooled for two showings only Friday evening. The U.S. showings were held in select IMAX® 3-D theaters, and international unveilings were in select digital 3-D and IMAX® 3-D theaters. Reservations for all showings were completely booked.
In addition, Fox took the wraps off its special “3-D”/lenticular one-sheet posters for the film, Ubisoft® unveiled the trailer for their videogame James Cameron’s Avatar: The Game, and Mattel revealed the action figures for the film’s Avatar and alien Na’vi characters.
AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.
AVATAR opens in theaters everywhere December 18, 2009.