Posted on Friday, February 13th, 2009 by Peter Sciretta
UPDATE: 20th Century Fox has begun airing a promo , which features some new footage. Check it out after the jump.
20th Century Fox is bypassing the comic convention circuit (NYCC, WonderCon…etc) completely and going directly to nation with a three part reveal of X-Men Origins: Wolverine on Fox. The studio has created three sixty-second spots, one leading into the next, and which together form a narrative story. The first spot airs this Sunday (February 15) on “Family Guy,” the second on Monday (Feb. 16) on “House,” and the third on Tuesday (Feb. 17) on “American Idol.”
Sounds like a smart way to promote the film, while getting fans to watch some shows on their television network. Don’t want to sit through Fox’s crappy shows? And by crappy I mean American Idol. I’m sure the 1-minute spots will show up online shortly after the air on tv, so keep tuned to /Film because we’ve got your back. You can read the full press release after the jump.
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WITNESS THE ORIGINS…OF AN UNPRECEDENTED PROMOTIONAL EVENT…WITH A 3-PART EXCLUSIVE REVEAL OF X-MEN ORIGINS: WOLVERINE, ON FOX
3 Sixty-Second Spots – Together Forming a Narrative – to Air over 3 Days
Beginning Sunday, February 15, viewers across the nation can witness the origins of one of the year’s most anticipated movies, when Twentieth Century Fox debuts an exclusive, three-part exclusive reveal of X-MEN ORIGINS: WOLVERINE on FOX.
For this unprecedented promotional event – which is too big for one night – the studio has created three special sixty-second spots, one leading into the next, and which together form a narrative. The first spot airs this Sunday (February 15) on “Family Guy,” the second on Monday (Feb. 16) on “House,” and the third on Tuesday (Feb. 17) on “American Idol.”
X-MEN ORIGINS: WOLVERINE, the first chapter in the X-Men saga, unites Wolverine with several other legends of the X-Men universe, in an epic revolution that pits the mutants against powerful forces determined to eliminate them.
Hugh Jackman, who reprises the role that made him a superstar, is joined by Liev Schreiber, Danny Huston, Dominic Monaghan, and Ryan Reynolds, as well as Taylor Kitsch, will.i.am, and Lynn Collins. Gavin Hood directs from a screenplay by David Benioff and Skip Woods (writing credit not yet final). The producers are Lauren Shuler Donner, Ralph Winter, Hugh Jackman, and John Palermo.
X-MEN ORIGINS: WOLVERINE opens in theaters May 1, 2009.