disney_castle

Disney is looking into new technology that could help DVD take a few more steps toward obsolescence. Currently dubbed Keychest, the system would allow users to purchase a piece of media one time, then access it instantly on (ideally) any of their devices, whether that be phone, iPod, computer or On Demand cable system.

The Wall Street Journal carried the first story about the tech yesterday, and dubbed it ‘Ditch the DVD’. The theory behind Keychest is simple: use ‘cloud computing” — essentially a technique to stream media — to allow movies and TV shows to be stored on remote servers and then accessed from any device. Users buy a single access pass to that piece of media, then in the example given, could end up watching part of it on their phone, part at home and the rest at someone else’s house, all using the same access pass.

Cloud computing is a great thing, so long as the cloud remains intact. T-Mobile’s Sidekick devices rely upon a cloud to retain user data such as photos and address books. Recently the cloud went down, and a great deal of customer data was lost. In the case of Keychest, one would expect that purchased access codes would not be easily lost, and at most there might be periods where movies and shows were inaccessible. But even that is a problem; if I’ve paid for any-time access to something, I want any-time access.

That’s not the only problem facing the tech. Getting content rights holders on board is one issue. Getting devices to be compatible is another. In this case, given that Steve Jobs is a primary Disney shareholder, Apple could likely be on board. And, as is so often the case, there is already a competing standard. Sony is part of a project called DECE that similarly aims to change the ways in which consumers purchase and store media.

But Disney’s goal is admirable: “Our vision for the future is that consumers won’t have to think about where they bought [a movie], how they bought it, or when they bought it.” Having just gone through the process of moving, I’ve realized that I am 100% done with owning DVDs, so I’d add one more thing to that pile of intentions: I don’t want to think about where my movies are kept, or how to store and move them.

What do you think? Are we close enough to an all-digital media future that a project like this has a chance of success?

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  • Bryan
    That technology already exists. Just remove the DRM.

    The answer is not a new kind of DRM, it's no DRM at all. It's giving the customer what they paid for without telling them how they can and can't use it.

    We don't need "Keychest". We need you to eliminate your silly copy protection that only hurts your paying customers.
  • ModernTenshi04
    Streaming would be nice, but I'd really only see that being viable on home computers and other home Internet connected devices. AT&T and the like are already bitching about the amount of wireless bandwidth being consumed by devices like the iPhone, so I'm not sure how viable that model would be.

    Now, maybe if they allowed you to have say one local copy at a time, so I could then put a digital copy on my iPhone, and maybe when I get home transfer it back to my computer or something, that would be cool.
  • The death of DVD is a ways off yet. It's on the horizon, but probably still a good half-decade or more left in the tank before whole collections can be recovered. And I still maintain Blu-ray will not be the killer. It is something more 'like Keychest. ... BUT if they release it with that name, I'm not so sure. Keychest? Really?
  • wonka bar
    I also wanted to add for those of you who don't have stock in Disney yet...it might be a good time to start. Think of if you had bought alot of stock in Apple years ago before they came back and introduced the Ipod and IMac....yeah, pretty much the same thing here.
  • Rob
    The same goes for owning books, I like to have a DVD collection...now turning into blueray collection, on some films only, but still DVD is good enough for my children to someday watch on...
  • wonka bar
    Will it be a success?.....it's Disney, enough said.
  • Tabor
    The worst thing I think would happen is, instead of it becoming a one time payment for anytime access, it would quickly become pay per view or for a limited time like a rental, possibly even for movies you already "purchased."
  • Reese
    On one hand, as a collector, I like having tangible media. On the other, instantly available movies, ala Netflix Watch Instantly or On Demand, at the touch of a button is awfully enticing for us movie buffs.
  • This is definitely the start of the death of the DVD.... yep, yep.
  • JoeViturbo
    If anyone could do it it'd be Disney
  • drebin73
    if my dvd collection becomes obsolete, that would probably make me sad
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