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Back in October of 2008, we posted “Fate”, a Nike commercial that David Fincher (Fight Club, Se7en) directed which told the life-long journey of pro football players LaDainian Tomlinson and Troy Polamalu as their destinies collide in an NFL football game, set to a remix of Ennio Morricone’s “The Ecstasy of Gold” from The Good, The Bad, and The Ugly (if you haven’t seen it, trust me, click the link).

Before Fincher ventured off to direct the Facebook movie The Socail Network, he filmed another Nike spot — not as great as his last effort, but worth watching none the less. The new spot is titled “NIKE Pro Combat: Trail of Destruction (Alter Ego)”. Watch it after the jump.

Based on a concept by Wieden & Kennedy, the portland-based advertising agency behind some of Nike’s best campaigns (including Bo Knows, Spike Lee’s Mars Blackmon Air Jordan ads, Charles Barkley’s I Am Not a Role Model ad), the Bruce CVampbell Old Spice “Experience is Everything” ads, and Coke’s The Coke Side of Life campaign. Filmed by cinematographer Emmanuel Lubezki (Sleepy Hallow, Ali, Great Expectations, Children of Men), and edited by Angus Wall (Benjamin Button, Zodiac, Thumbsucker, Panic Room, and the creator of the title sequences for Carnivale, Rome, and Big Love).

via: coloribus

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  • why is this vid in black and white is beyond me! :D
  • Kyle C
    That's crazy, when I saw this commercial during the game the first name that popped in my head was Fincher. I know his style, plus he did another football commercial that was very similar.
  • Hat
    What the hell? His other commercial was way better.
  • moogies
    Worthless, especially compared to "Fate" and the Mann commercial.
  • dagreenman18
    Like the look, but it lacks impact and staying power, which is a shame cause Nike ads usually rock. My favorite of the last few years was the olympics one set to "All These Things That I've Done" by The Killers.
  • ff
    Forget the directing, it's all about the sound design and music.
  • Isaac
    The player in the commercial is Adrian Peterson of the Minnesota Vikings and arguably the best running back in the NFL. And yeah, its just kinda weird and not nearly as good as the Polamalu/Tomlinson commercial.
  • The Pwny Express
    Saw this during the Giants game the other day, had no idea it was David Fincher, but I was really taken in by the lighting and the contrast, it looks so unreal at some points, but a great kind of unreal.
  • musicsoup
    this commercial achieved something special for me. i saw it last week, watched it several times. i'm not a sports fan, so i watched it more as a short film than an ad. i like some football movies, but i'm not a fan of watching the sport. and when it comes to the general visual aesthetics of the sports film genre, i generally don't find it very exciting. but this is different. this makes football look good. like 300 good, which is something i haven't seen, and welcome eagerly. i could watch a whole movie like this. it's simply stunning looking, no matter what the outcome of the game. and it only made perfect sense that it was directed by fincher.
  • papaalkhiughk
    Michael Mann's is better than both of Fincher's.
  • Nokoo
    Hell yes it is. Especially set to Promentory.
  • steve
    Altough it's just a NIKE ad I believe that it was amazingly put together. Great style and texture.
  • h dot scott
    This is newsworthy? Its a commercial.
  • jman412
    is it just me or does that sound like lost music
  • Ben C
    Yeah I thought it somewhat did after watching it again.
  • Rockie
    killer croc?
  • Good one. 8)
  • JayCloned
    The definition of meh
  • name
    Agreed.
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