Michael Bay Makes The Big Bucks

Michael Bay

It’s a slow news day so I thought I’d point out a story over at Forbes Magazine that profiles director Michael Bay from a financial perspective. The bottom line is that Bay makes some serious cash. Here are some interesting tidbits I learned from the article.

  • When there wasn’t enough money to bring back the crew to shoot a sequence where Will Smith punches out a bad guy in Bad Boys, the first time feature director put up $25,000 of his $125,000 fee to shoot the scene.
  • Bay declined upfront pay for Pearl Harbor in favor of a 50% split of what remained after the studio recouped production and advertising costs. The film grossed $450 million; and Bay made $40 million.
  • Bay gets an estimated 8% on Transformer toys tied to movies, second only to that of George Lucas, who gets an estimated 15% royalty on all Star Wars figures.
  • As a producer, Bay gets an average 8% of the studio’s net on each film.
  • Bay bought James Cameron’s visual-effects house Digital Domain in 2007 (when the company had fallen on hard times) with his business partner, John Textor for $35 million.

Head on over to Forbes to read the whole article.

  • Rich bastard...should have spent more money on more robots instead of useless humans...
  • Richard
    Wow Micheal bay is rich damn, I like him
  • fex
    Yeah cause thats all that really matters in this world anyway, right?
  • I'm waiting for the hordes of people to come in here and say he isn't worth a quarter of what he is paid because he's a bad director and is obsessed with explosions. It's true. But every single film the man ever does is a blockbuster. Most of his movies between 3.0 and 5.0 returns on the original budget with the first Transformers reaching somewhere around 6.0. If you are a movie studio who needs a huuuuge movie for a summer that is for sure going to rake in cash on your investment, he's the one you call. He's a virtual shoe-in for $200 million and above summer blockbusters.
  • don't forget that THE ISLAND bombed...and I thought that was one of his better efforts.
  • I loved The Island. It didn't bomb though. A "bomb" is generally when a movie doesn't recoup its budget. It managed to make $36 million more than its budget. Not nearly what you expect from a Bay film but still... one box office fluke out of 7 directorial shots. His very first film, Bad Boys, made more than -seven- times its original budget. He is, for all intents and purposes, the safest investment a studio can make nowadays.
  • driecting a blockbuster doesn't mean he's a great filmmaker. It's all about money and he knows what makes big money. But he ain't no artist, and his movies will not hold up to standard in 10, 15 years.
  • Doesn't make him a good filmmaker.
  • Who Ha
    Yes it does. Filmmaking isn't just about art, it's also a business. Anyone who tells you otherwise hasn't seen what $100M looks like or is just naive.
  • Yes it is about both business and art but excelling in one over t'other doesn't make you 'good' it makes you 'successful'. 'Good' will go into the grey area of what is objective.
  • stevenkar
    Dave,

    That was a succinct, effective, airtight, bulletproof reply. You took out all the air from the other guy's "argument" in one sentence.

    I just don't understand why people just don't understand the difference.
  • mullet
    kan yupla olgeta .. !!
  • Michael Bay is a smart man, who's managed his career well and while I actually enjoy many of his action flicks, I wish he could tell a good story. I think he tried with The Island, got bored and decided to turn it into one of his popcorn action movies.
  • RE: dee oni 's comment on The Island

    It did poorly in America, but not abroad. The marketing department made the wrong choice to advertise it as a sci-fi film in America, which failed, but when it was marketed as an action film overseas, it was more successful.


    What the heck is happening with the comment feature. I'm logged in with OpenID, yet i'm unable to reply to people's comments.
  • @I_Love_Film

    Seriously, what's the difference between art and crap? an opinion. And I'm not defending Michael Bay as a serious filmmaker (and he is a filmmaker, even if someone doesn't consider him to be good), but it's not easy to deliver something that makes money and entertain at the same time.
  • he is an artist actually. he may not be a really good artist, to you, but he's still an artist. and 10-15 years later Armageddon still holds up pretty well i think.
  • ben
    That 25k of his fee is a crock of sh*t.
    I can't see that paying for even a halfass day of shooting in 1980.
  • Armageddon didn't hold up 10-15 minutes after watching it. Trash. Big and loud trash.
  • Infrafan
    How the hell does he get money off the action figures when he doesn't own them and Hasbro does? That's where they come from and he doesn't own any rights to them whatsoever. That is worse than his name being put before the title like he created them. George Lucas did create Star Wars, hence he deserves his profits. Michael Bay needs to be neutered.
  • I'm going to assume you didn't read my comment. Like... at all. I flat out agreed that he was a bad director and obsessed with explosions. The only thing I was trying to say is that he is worth every penny to a studio because he is the absolute king of blockbusters nowadays.

    And yeah, you might be right. 10 or 15 years from now, he'll be nothing. Then again, The Rock is still played on TNT/USA a few times a month. So you never know. His movies could hold up. I doubt they will but, again, The Rock has held up pretty damned well over the last 13 years and stars and actor everyone (including myself) looooves to hate. So that right there seems to lean more towards him holding up.

    Also, like Rosanator said, Armageddon has held up extremely well since it was released 11 years ago. Even the special effects don't seem out of place yet.
  • ...read my comment again. I never said he was a good filmmaker. In fact, I flat out said that he wasn't.
  • Tell that to the copies of its DVD that still appear on shelves 11 years later.
  • All the posters say is "A Michael Bay Film" from what I can tell. It's not like he is saying "Michael Bay's Transformers"
  • Allison:)
    I personally love Michael Bay beause of the great action movies he comes up with. I am a big fan of the first Transformers movie and i loved the second one! He deserves the money he gets and i hope he keeps making awesome special effects films.
blog comments powered by Disqus