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Box Office: Hannah Montana Beats Expectations, Observe & Report Off To Sluggish Start

Posted on Saturday, April 11th, 2009 by Steve Mason

hannah montana

She has a hit TV show on the Disney Channel, a pair of albums that have debuted at #1 on the Billboard charts, a concert tour with 69 sold-out arenas in North America, and now a second #1 movie in as many years. Miley Cyrus is the biggest teen star in the world.

With most of Hollywood (including myself) expecting an opening in the mid-$20M’s for Hannah Montana The Movie (Disney), Miley has surprised “grown-ups” with her box office clout once again. The picture opened with $15M on Good Friday, and it could reach an estimated $33.6M by the end of Easter weekend, making it the all-time #2 opening for the bunny holiday weekend.

ALL-TIME TOP 5 EASTER WEEKEND OPENINGS
1. Scary Movie 4 - $40.2M
2. Hannah Montana The Movie - $33.6M (projected)
3. Panic Room - $30M
4. The Matrix - $27.7M
5. Guess Who - $20.7M

That is also stronger than Miley Cyrus’ 3-D concert movie last year. 2008’s Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour was promoted as a one-week-only motion picture event and benefited from a 3-D upcharge, delivering a stunning $31.1M last February. This 16-year-old has outdone herself.

For the business overall, it appears to be a spectacular frame as Hannah and some strong holdovers will likely score the biggest Easter Weelend in modern box office history, surpassing 2002’s holiday 3-day.

ALL-TIME BIGGEST GROSSING EASTER WEEKENDS
- totals are for the top 10 films for the holiday 3-day -
1. 4/10/09 - $119.69M [#1 - Hannah Montana The Movie - $33.6M] (projected)
2. 3/29/02 - $108.8M [#1 – Panic Room - $30M]
3. 4/14/06 - $107.08M [#1 – Scary Movie 4 - $40.2M]
4. 4/06/07 - $104.5M [#1 - Blades of Glory - $22.5M]
5. 3/21/08 - $94.65M [#1 - Dr. Seuss’ Horton Hears A Who! - $24.6M]
6. 4/07/04 - $87.9M [#1 – Passion of the Christ - $15.2M]
7. 3/25/05 - $86.8M [#1 – Guess Who - $20.6M]
8. 4/18/03 - $83.8M [#1 – Anger Management - $25M]
9. 4/02/99 - $72.7M [#1 – The Matrix - $27.8M]
10. 4/21/00 - $70.3M [#1 – U-571 - $19.5M]

Hollywood wouldn’t be making history were it not for the continued high octane ticket sales of Fast & Furious (Universal). The fourth in the F&F franchise will be down about 63% from its rubber-burning $71M opening, but it will still likely manage a possible $26.4M, more than enough for second-place. The Diesel-Walker-Brewster-Rodriguez “speed machine” will have about $115.65M in the bank on Monday, putting it miles ahead of the other movies in the franchise.

10-DAY GROSSES FOR FAST & FURIOUS FRANCHISE
1. Fast & Furious (2009) - $115.65M opening (projected)
2. 2 Fast 2 Furious (2003) - $83.6M opening
3. The Fast & The Furious (2001) - $77.9M opening
4. The Fast & The Furious: Tokyo Drift (2006) - $43.2M opening

Monsters Vs. Aliens from Dreamworks Animation continues to perform in monstrous proportions. The cutting edge 3-D spectacle added another $8.1M on its third Friday (no school for lots of kids), and it may hit $20.6M thanks to big family matinees on Saturday and Sunday. MVA is the fifth-best performer for Dreamworks Animation after 17 days, trailing only the Shrek franchise and Kung Fu Panda.

TOP 10 GROSSES FOR DREAMWORKS ANIMATION AFTER 17 DAYS
1. Shrek 2 - $287M
2. Shrek the Third - $255.9M
3. Shrek - $148.3M
4. Kung Fu Panda - $155.8M
5. Monsters vs. Aliens - $140M (projected)
6. Madagascar 2 - $137.1M
7. Madagascar - $128.4M
8. Shark Tale - $118.7M
9. Over the Hedge - $112.3M
10. Bee Movie - $93.6M

But Monsters Vs. Aliens looks even better when compared to other animated films released during non-peak times. Jeffrey Katzenberg’s latest is almost keeping pace with Fox’s Ice Age: The Meltdown.

TOP GROSSES FOR NON-SUMMMER, NON-HOLIDAY ANIMATED MOVIES AFTER 17 DAYS
- excludes movies released May-August and November-December –
1. Ice Age: The Meltdown - $147.2M
2. Monsters vs. Aliens - $140M (projected)
3. Shark Tale - $118.7M
4. Dr. Suess’ Horton Hears A Who! - $177.5M
5. Ice Age - $116.8M

Not all good news for the studios. Observe & Report, the new Seth Rogen, R-rated comedy from Warner Bros, is off to a sluggish start with about $4.25M. Reviews are very good, and this one could benefit from positive word-of-mouth, but at the moment I am projecting only $11M or so for the weekend.

Meanwhile, Fox’s Dragonball: Evolution is a bomb with estimated sales of just $1.92M on opening day and a target of $4.85M (8th place). Lionsgate’s strong-holding The Haunting in Connecticut will probably round out the top five with just over $6M for a new cume of almost $47M.

EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES
1. NEW – Hanna Montana The Movie (Disney) - $15M, $4,811 PTA, $15M cume
2. Fast & Furious (Universal) - $10M, $2,880 PTA, $99.25M cume
3. Monsters vs. Aliens (Dreamworks/Paramount) - $8.1M, $1,958 PTA, $126.5M cume
4. NEW – Observe & Report (Warner Bros) - $4.25M, $1,558 PTA, $4.25M cume
5. The Haunting in Connecticut (Lionsgate) - $1.7M, $625 PTA, $42.28M cume
6. I Love You Man (Dreamworks/Paramount) - $2.11M, $798 PTA, $54.7M cume
7. Knowing (Summit) - $1.95M, $667 PTA, $63.28M cume
8. NEW - Dragonball: Evolution (Fox) - $1.92M, $880 PTA, $1.92M cume
9. Adventureland (Miramax) - $1.1M, $586 PTA, $9.11M cume
10. Duplicity (Universal) - $750,000, $382 PTA, $34.6M cume

EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES
1. NEW – Hanna Montana The Movie (Disney) - $33.6M, $10,776 PTA, $33.6M cume
2. Fast & Furious (Universal) - $26.4M, $7,604 PTA, $115.65M cume
3. Monsters vs. Aliens (Dreamworks/Paramount) - $20.6M, $4,981 PTA, $140M cume
4. NEW – Observe & Report (Warner Bros) - $11M, $4,034 PTA, $11M cume
5. The Haunting in Connecticut (Lionsgate) - $6.06M, $2,227 PTA, $46.64M cume
6. I Love You Man (Dreamworks/Paramount) - $5.7M, $2,157 PTA, $58.28M cume
7. Knowing (Summit) - $5.6M, $1,915 PTA, $66.93M cume
8. NEW - Dragonball: Evolution (Fox) - $4.85M, $2,224 PTA, $4.85M cume
9. Adventureland (Miramax) - $3.41M, $1,818 PTA, $11.42M cume
10. Duplicity (Universal) - $2.47M, $1,260 PTA, $36.32M cume

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  • kindbuddy
    Observe and Report has mixed reviews... but regardless I still enjoyed the movie.
  • Solid
    I guess Dragonball was just ahead of its time.
  • 790
    As John Lydon, once said, " YOUR MESSING UP MY LIFE, IF ALL THIS WAS A CAKE YOU TOOK TO BIG A SLICE!"

    These garbage films make huge bucks and Watchmen under performs. What's wrong with this "picture". I can only surmise that people in general sure love to consume shit on a weekly basis. Only a 7 year old can fully appreciate "films" like Monsters vs aliens and its still making money. Wtf who are the adults that support this crap ? Looks like all of them do. Amazing.

    And wtF !!! Is with this Hannah Montanna shit? The real tragedy is all the young girls that want to be like her and waste their time emulating this glitzy toddler. They all dress like her and dream of a singing career.
    Yeah that's a real constructive role model. Fricken adults are more retarded then the kids these days. What a bizarro world we inhabit.
  • "Reviews are very good" for Observe and Report? RT has it listed at a decidedly mediocre 51 percent...
  • Observe and Report is hard to get a grasp on for people. I liked it but it was the odd kind of like, which I know was intended. I felt that the main character should have got more respect from a world he stepped out into than he did.


    Solid:
    And if Dragonball is ahead of its time, then the future looks grim.
  • Andrew
    Observe and Report absolutely rocked! It's a total shame that more people didn't go for it. Then again, they definitely didn't hide in the marketing that this was a DARK comedy. It's anything but mainstream.
    Glad that Dragonball bombed as expected, though. It was indescribably painful to sit through (the showtime I'd gone to see it was packed, somehow-at least 75% capacity).
  • Drew
    There were four senior citizens in the theater for Observe and Report when I went. They left 15 mins in. Also a father brought his son, who couldn't have been more than six years old.

    It was the first showing Friday, not many other people... but that made me think people were expecting Paul Blart. I think it will find an audience on DVD and probably be a cult favorite in the distant future.
  • damn you Miley Cyrus!
  • evanz
    How can anyone possibly be surprised at this point about Hannah Montana? She's every-fucking-where.
  • rnl
    she has lips like a duck.
  • reachnam
    Didn't realize that ducks had lips.
  • Troy
    Please oh please wake me up when all the fan girls are gone and Dragon ball is done right.
  • Observe and Report has a very unconventional type of humor where the ending was sort of awkward because of how delusional Rogen's character was. Someone I know said they liked Zach and Miri more, which makes me think a lot of people won't be able to appreciate the atypical type of humor that O&R had. I sort of relate it to Pineapple Express, in that the humor was all in individual dialogue and shock-value action scenes, and people who like to get a compelling story in their movies won't like it as much.
  • Tallywacker
    Fox took a billion dollar fantasy franchise and made a piss poor 50 million $ crapfest
    LMAO
  • I wonder if Fox will ever get it that they are the reason everything they make turns to crap? Like you said, they had a billion dollar fantasy franchise and still couldn't capitalize.
  • John
    The economy is bad and yet all those people actually put 15 million dollars into a Miley Cyrus movie????? To think some families can't pay their mortgage but that movie is making millions is insane.
  • This is the saddest thing ever. And Dragonball still is going to make a long haul oversees, so hear comes sequeal! I am going to go get all 7 Dragonballs and wish this movie was never made.
  • Sheriff Dewey
    17 mil on Good Friday? Really? Parents are so g-ddamn lazy. They demand nothing from their children's role models. Just plant your kid in front of the screen and hope everything turns out alright. No wonder most girls nowadays grow up to be money-grubbing sluts.
  • "No wonder most girls nowadays grow up to be money-grubbing sluts."
    hahahaha woah there, good sir. love, a money-grubbing slut.
  • "No wonder most girls nowadays grow up to be money-grubbing sluts."
    hahahaha woah there, good sir.
    love, a money-grubbing slut.
  • "No wonder most girls nowadays grow up to be money-grubbing sluts."
    hahahaha woah there good sir.
    love,
    a money-grubbing slut.
  • MCW
    You know there are kids in this country who aren't Christian right? I mean don't get me wrong I dissaprove on a principal of anyone sharing blood with the motherfucker behind achy breaky heart but seriously what is wrong about going to see a kids movie on a holiday whether you celebrate it or not. Movies and the actors in them are entertainers not role models. Also saying,,,
    "No wonder most girls nowadays grow up to be money-grubbing sluts."
    just makes you sound like a bitter dude who needs to get laid.
  • 'Miley Cyrus is the biggest teen star in the world.'

    Does anyone outside the US even give a shit?

    Nope, thought not.
  • love you milley
  • Or several years too late, or just a sad try by Hollywood to Americanize another beloved Franchise...what will be next? Jabberjaw in live action!?
  • Is it just me or does she look like a hooker in that pic.
  • I actually thought she might not have to sit there that long, I'm sure some guy would manage to have the "heart" to pick her up.
  • No surprise here really. It's a Hannah Montana movie, youre guaranteed to make easy money. Observe & Report was so awesome though, great movie :)
  • PedoBear
    Milley u b Teh bestest!!!!
  • I think I'd rather watch Fast & Furious over Dragonball, Hannah Montana over Fast & Furious, and Observe & Report over all of them. Yeah, I went there.
  • Dragonball= One more bomb for Fox to clean up after.
  • That's sad to hear, I saw a TV spot earlier today that made the movie look not so craptastic.
  • Ezekial
    I saw Dragonball. I knew it was gonna do bad, but not this bad... o___o

    And the movie was pretty much what I expected. It wasn't horrible, but well, it's just not that good.
  • Observe & Report was brilliant. just when the season of East Bound & Down ended, Jody Hill gives us this fantastic piece of dark comedy gold. the third act lost me ever so slightly, but the final 5-10 minutes where just amazing.
  • dagreenman18
    Its a sad day in he world when an abortion makes more money than something worth watching.
  • Also I have a roommate who likes to watch CMT every morning and every time I see Miley's newest video I just sit there, unable to look away, wondering why anyone over the age of 12 likes her.

    But, then again, I often wonder that about anyone that likes country music in general, so...
  • MCW
    Write your comment here...
  • Dragonball... I don't know what Fox was thinking
    Hannah I enjoyed it.. yea don't judge me
    Observe and Report was pretty good, I like it.
  • I stand corrected. I didn't see the Taxi Driver parallel, I only saw that once anyway.
    Now this movie is pretty damn slick
  • cady
    The first and largest Cougar Mingle site __Sugarmommymatch.c om Search for what you want, find more than you dreamed!
  • Hanna Montana and Fast and Furious at the Top of the Box Office? Both dump it down wayyy tooooo much.
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