The /Film Super Bowl XLIII Ad Awards

You’ve checked out the movie advertisements from this year’s Super Bowl. But what about the non-film-related commercials? Did this year’s television advertisements justify the time for non-football fans? Read on for a full list of my random thoughts on the subject, organized into award form.

Company Who Most Clearly Spent All Their Money on Buying Advertising Time (and nothing else): Vizio

Vizio is known as a budget HDTV, and this advertisement goes a long way towards corroborating that reputation.

Best Use of Common Movie Plot Device (Guy Getting Randomly Hit By Bus): Doritos

This Doritos advertisement shows that even the Doritos company has enough skill to direct a Final Destination film.

Best Use of Koala Abuse: CareerBuilder

Nothing much to say about this ad, except it’s awesome.

Ad whose product was most difficult to guess: Sprint

This “Roadies Running Airlines” ad is pretty clever, but after the first run through, the commercial’s content seemed about as connected to its product as your standard Mentos ad.

Most Heinous Desecration of Childhood Film: GE

GE thought it’d be a good idea to make a bastardized, much-freakier version of The Wizard of Oz’s Scarecrow sing a commercially altered rendition of “If I Only Had a Brain.” Instead of turning me on to GE, all they did was make my inner child weep with sadness.

Best Non-Reference Reference to a Movie Franchise (The Transporter): Audi

Technically, they don’t say that it’s Jason Statham’s Frank Martin driving the Audi in these commercials, but we all know the truth. Also, I love the look of utter disdain on Statham’s face when he considers stealing the Lexus (Statham fans will know this look is comparable how he appeared throughout the entire runtime of In the Name of the King).

Best Use of Wanton Violence (Three-Way Tie): Doritos, Pepsi, and Bud-Light

These ads show that while wardrobe malfunctions will get moralizing adults asking, “Won’t anyone think of the children?,” portraying everyday guys being electrocuted, thrown out of office windows, and sustaining brutal head injuries won’t make anyone bat an eye. Also, Doritos is here because seeing an old man’s testicles get shattered with a crystal ball is high-brow comedy at its finest.

Best Use of Classical Music (Prokofiev): Coca Cola

This Cola-ized arrangement of Prokofiev’s “Peter and the Wolf” aside, I’m actually a fan of how this commercial makes nature out to be a Rube-Goldberg-esque contraption designed to deprive one man of his refreshing beverage.

Ad That Most Actively Plays Up The Disadvantages of Its Product: Hulu

Baldwin’s charisma and comedic brilliance translate quite well into this ad for Hulu, which makes television out to be toxic, brain-rotting activity. Nonetheless, I, for one, welcome our new Hulu overlords…

Biggest WTF (Four-Way Tie): Sobe, E-Trade, Coca Cola and Castor Oil:

Don’t really know what to say about any of these, except that babies shouldn’t ever talk outside of the Look Who’s Talking films, online avatars are frightening when inserted into real life situations, and monkey-human making out is so, so hot.

Discuss: What were some of your favorite Super Bowl ads this year?

Related Posts with Thumbnails

  • This is actually one of a series of MacGruber commercials, the first of which had MacGuyver and MacGruber insulting each others names and hair.
  • I didn't know that, maybe you should post the other videos for us.
  • ...For my gold hip replacement.
  • Oh yeah, nobody said anything about Conan's commercial. I thought that was up there with the best and it was definitely Budweiser's best this year.
  • The last cocacola comercial I think oit was shot in argentina, the first cab and bus that you get to see for a second from above are form bs as for sure, they later added a yellow cab and some signs in english but that is Buenos Aires for sure. Anyone know if this is right?
  • HANG IN THERE JACK!?! where is the jack in the box commercial that was some crazy shiznet!
  • Palmer
    The Jack in the Box ad was pretty good. Because....Jack get's hits by a bus.
  • I'm going to go with Hulu.
  • Does anyone else think the guy in the Doritos commercial sounds kind of like Judge Reinhold?
  • Didn't see any of these as I was watching the Super Bowl in England on the BBC (doesn't have ad breaks), but I thought the Hulu commericial and the 'crystal ball' Dorito's commercials were pretty funny.
  • static212
    what the heck where's the highlife 1 second ad? where's the monster.com ad with the horse? where the heck is the mr. potatoe head ad for bridge stone tires those seriously made me laugh my ass off.
  • schoop de woop
    "raped my childhood"??
    three words....nuking the fridge
  • JR
    Definitely Career Builder, but call me lame as I still enjoyed the Go Daddy Ads haha! Simple and Great. Budweiser Ads were definitely disappointments this year.
  • Careerbuilder was probably the best. That and the Hulu spot.
  • Lee
    Cash4gold was by far the one I laughed out loud the most.
  • Stop being a trend whore Peter, that GE Wizard of Oz commercial was great! You're just going along on the whole "raped my childhood" bandwagon! Goodness...

    The snowglobe one was pretty damn awesome though, that's for sure!
  • Who else loved the McGruber Pepsi commercial? I bet alot of people didn't get it.
  • and wasn't that richard dean anderson in that commercial... The original MacGyver... i think it was... i think it was...
  • Haha good bnch of adverts there!
  • freemachine
    Neither my housemates nor I were slightly impressed by the Monsters vs. Aliens 3D preview. You could barely detect any depth of vision during the preview and accompanying commercial breaks. What a scam and not too good of a promotion for the reincarnation of a lost medium.
  • You should try watching it on your computer, it's alot better. Or at least I thought it looked better.
  • wow, you're out of the majority. Even 3D skeptics admitted it looked good...
  • Am I the only one who like Pepsuber?
  • I just posted about that one at the bottom. I really enjoyed it but I bet alot of people didn't get it. I guess that's why it was shown right at the end.
  • The Snopw Globe one was a pissa..
    Anyone know when Hulu is going to be available in Australia..
  • theuglyspirit
    The budwiser adds were awful.
  • I agree, I got tired of watching Clydesdale running around.
  • ifalldownstairs
    I don't really know why it isn't getting more credit, but I liked the Pepsi Bob Dylan/Will.i.am Pepsi add. I was surprised at how well the will.i.am's lyrics worked within the video and I thought the imagery was actually pretty cool. The talking babies were good too.

    Not very many other were good. The GoDaddy adds were stupid beyond comprehension (I refuse to ever go to that site) and none of the budwiser adds were particularly funny.
  • GregoryV
    CASH4GOLD.COM with Ed McMahon & MC Hammer!

    "I could get cash for my gold medallion of me wearing a gold medallion!"

    You can't beat that.
  • Yesss!! That one was pretty awesome! Ed McMahon and his golden toilet!
  • HolyShitMatt
    Can't go wrong with Alec Baldwin and self-deprecating humor. Hulu's was by far my favorite, movie or not. Original, funny, well produced and acted.
    p.s.
    I tried to reply via my account but everytime I clicked submit ID would tell me my session expired and to logout. I tried FF and Chrome. Fooey.
  • Teleflora anyone? I thought it as hilarious when the box of flowers just slammed that poor girl with insults. Great ad!
  • Jfive
    I loved the snow globe and the punching the koala in the face commercials
  • Kyle
    I have to disagree slightly. Cars.com had the best disguise.
  • zinkywinks
    #1 - E-Trade Babies... loved them last year, and again this year, and that damn song is STILL stuck in my head
    #2 - Doritos Snow Globe in the balls - old guy getting hit in the balls, c'mon?!
    #3 - CareerBuilder/Hulu - Koala getting punched & hairy guy in a banana hammock - gold... & i would like to personally welcome our new Overlords
  • nope
    are you guys kidding me??? the two-second "High Life!" commercial was the best super bowl i've ever seen in my life!
  • schoop de woop
    it waas one second actually
  • Matt
    The best one was the doritos one with the snowglobe. Made me laugh a lot
  • Agreed. I really liked the Sobe commercial as well. Too bad I didn't have any 3D glasses :[
  • Smither
    My top 3:

    1. Career Builder 2. E-trade commercial 3. Doritos
  • alex
    dude how can u not have GODADDY.COM commercials on here. by far the best every year. i mean danica patrick in the shower and then the big brested model about to show off her breast in front of congress. priceless
  • I think someone's been watching more than his share of brain mushing Hulu today. Prepare him for the mellon baller.
  • ray06
    wtf u talkin about
  • 246256
    SUCK MY DICK
  • john
    hahaha
  • One ad I liked quite a bit was the one from Bridgestone featuring a martian land rover:
    http://tinyurl.com/bridgead
  • Agreed. Loved the ad because even though you couldn't see their facial expressions, the body language said everything.
  • One ad I liked quite a bit was the one from Bridgestone featuring a martian land rover:
    <a href="http://www.hulu.com/watch/55642/super-bowl-xliii-ads-bri...target="_blank">http://www.hulu.com/watch/55642/super-bowl-xliii-...
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