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Watchmen Tickets On Sale Now at One IMAX Theater

Posted on Tuesday, December 16th, 2008 by Peter Sciretta

Watchmen tickets are already on sale, but only in one theater — the Palisades Center IMAX Theater in West Nyack, NY. But not anyone can preorder tickets. According to the Times Herald-Record, Patrons can use their bluetooth connected cellphones to download an exclusive 30-second clip from the film. After the clip, those connected patrons are given a “VIP opportunity to buy tickets to the first public showing of the film at 12:01 a.m. March 6.” While the ticket buying opportunity is supposed to be exclusive to those connecting with their cellphones, the tickets also seem to be available at IMAX.com/vip.

IMAX and Warner Bros are hoping that the “proximity marketing” experiment will result in extreme advance ticket sales from moviegoers at the theater to see The Day the Earth Stood Still. The reach of a bluetooth marketing campaign seems rather limited to me, but I love the idea of exclusive content available only on location. IMAX should offer a discount for patrons who buy tickets to twelve weeks in advance.

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  • That is a little early.
  • J.D.
    I still see WALL-E every time you guys post this picture.
  • so do I
  • God dammit now i see Wall-E too.
  • Methos
    Wait, what about 20th Century Fox suing WB not to relese the film? What happens if the film gets caught in legal problems and is not out until this fall? Then all those people will have useless tickets.
  • I wonder that, too. Maybe WB is saying "fuck you Fox" by selling tix anyway
  • It's not so weird to have bluetooth marketing in New York. Similar laws are in place there as LA: both hands on the wheel of the car while driving. After implemented, most phones come with bluetooth capability and free headsets at purchase. Even in my crappy area of Bed Stuy.
  • it literally took me hours to realize that picture up there was not another wall-e promo photo.
  • max
    Pretty cool news since Palisades is where I see movies in IMAX.
  • I agree. This is the IMAX I'm nearest to also. I nearly spit up my lunch when I read this, since it always kind of shocks me to see stuff this close to me mentioned on a major website.
  • Those have got to be some lucky people getting Watchmen tickets early. How early did The Dark Knight tickets go on sale?
  • That is some serious advance ticket selling! Sheesh!
  • Joe
    Call me a complete Watchmen nerd, but I'd buy opening night seats right now in a heartbeat.

    I've already confirmed two people to come with me opening night to IMAX
  • That seems so early. I feel like not enough people still know of Watchmen or even what its about. I hope it is effective. I would definitely be up for seeing it on IMAX!
  • ARG! Those lucky S.O.B's! :D Enjoy Palasades people!
  • I don't get it. I tried reading the Watchmen and I got bored. Maybe I'll try again sometime.

    I still plan on seeing it in the theaters, however.
  • necro
    tickets are on sale all over the place for opening night, goto fandango and search by imax theatre....i saw them on sale in chicago, and king of prussia, pa......as well
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