Twilight (Summit), based on the wildly popular Stephenie Meyer series of novels, has blown past even the most optimistic industry expectations with an estimated $70.55M opening weekend. The movie, which had teen girls lined up Thursday at midnight and generated an estimated $7.5M by sunrise on Friday, finished its first day with about $35.7M. But the movie has proved to be hyper-frontloaded, down 41% on Saturday for about $21M, followed by a possible 34% dip today for $13.9M. (My published projection Friday night was $70.58M.)

Meanwhile, the film just missed becoming the all-time #1 opening for a vampire movie.

ALL-TIME TOP 10 OPENINGS FOR A VAMPIRE MOVIE
1. I Am Legend - $77.2M opening - $256.3M cume
2. Twilight - $70.55M (projected)
3. Van Helsing - $51.7M cume  - $120.1M opening
4. Interview with the Vampire - $36.3M opening - $105.2M cume
5. Blade II - $32.5M opening - $82.3M cume
6. Bram Stoker’s Dracula - $30.5M opening - $82.5M cume
7. Underworld: Evolution - $26.8M opening - $62.3M cume
8. Underworld – $21.7M opening - $51.9M cume
9. Blade – $17M opening - $70M cume
10. Blade: Trinity - $16M opening - $52.4M cume

For Meyer, a Mormon housewife who lives in Phoenix, this triumph makes her America’s answer to Harry Potter author J.K. Rowling. She has never seen an R-rated movie or had a drop of alcohol (although she told Time Magazine that she occasional has a little caffeine when she sneaks a Cherry Coke), and Twilight preaches the romance of abstinence. Parents mortified by the casual sex and loose morality of TV hits like Gossip Girl and MTV’s The Hills are thrilled by this celebration of chastity.

Summit has made official the well-promoted secret that sequels are on the way. The next 2 books in the series - 2006’s New Moon (2006) and last year’s Eclipse - will be shot back-to-back with director Catherine Hardwicke and stars Kristen Stewart and Robert Pattinson returning.

Hardwicke, who made a huge critical splash with 2003’s thirteen ($4.6M domestic) now has the biggest opening ever for a movie directed by a woman. Twilight represents a major rebound for her after a pair of disappointments - the addictively bad Lords of Dogtown ($11.2M domestic), adapted from the excellent Stacey Peralta documentary Dogtown and Z-Boys, and a misguided 2006 birth-of-Christ drama The Nativity Story ($37.6M domestic).

Stewart, who started her career playing Jodie Foster’s interesting tomboy daughter in 2002’s Panic Room ($96.3M domestic), could be a full-fledged movie star. Prior to her role as Bella Swan, she had a heartfelt supporting turn in Sean Penn’s Into the Wild ($18.3M domestic) and has given a solid performance in current arthouse hit What Just Happened (Magnolia) from Oscar winning director Barry Levinson (about $1M domestic so far). Pattinson is the biggest winner from Twilight and its upcoming sequels. His only role of note has been Cedric Diggory in 2 Harry Potter films, Goblet of Fire and Order of the Phoenix, but now he is likely to be one of the hottest teen idols in the world.

My hunch is that this vampire yarn will not have very long legs. Exit surveys do not show that Twilight’s appeal has expanded much beyond the Females Under 25 quadrant. I am anticipating a Wednesday-thru-Sunday Thanksgiving weekend gross of about $36M for a 10-day cume of about $114M. I expect that this movie will “run out of ticket-buyers” at a faster-than-normal pace, but still should finish at about $140M domestic.

At #2 for the weekend is the re-booted James Bond Quantum of Solace (Sony), although it was down about 60% from opening weekend. Daniel Craig’s 2nd Bond outing managed $27.4M for the frame for a new 10-day cume of $109.4M. Solace is still ahead of the pace of 2006’s Casino Royale, which had banked $94M at the same point in its run.

Overseas, Bond added another $40.6M over the weekend, debuting in both Australia and Spain. The the worldwide total to-date is $418M, and the picture could ultimately reach $675M, which would represent a 12% improvement on Casino Royale.

Bolt from Walt Disney Studios, the other new, wide release this weekend, got off to a sluggish start. Despite about 900 engagements in Disney Digital 3D, Pixar star John Lasseter as executive producer, the voices of John Travolta and Hannah Montana herself Miley Cyrus and aggressive marketing across all of the Disney platforms, including Radio Disney and The Disney Channel, Bolt finished the frame with only $27M, well below industry expectations.

Disney has had great success with Pixar titles in the past decade, but the company’s own animation studios have not had a break-out blockbuster since 1999’s Tarzan. Bolt will not be a return to that level of success, but, it is poised to perform very well over the Thanksgiving holiday period. Next Friday-thru-Sunday, it will likely match its opening weekend gross, and for 5-days, Wednesday-thru-Sunday, it should ring up about $36M in domestic sales. That would mean that by the Monday after Thanksgiving, it will have banked a more-than-respectable $67.5M. Still, this picture will probably top out with $110M-$115M domestic.

Madagascar: Escape 2 Africa (Dreamworks/Paramount) is proving to be less durable-than-expected, down about 54% this weekend to an estimated $16M and a new cume of $137.4M. Two weeks ago, I fully expected Mad 2 to be the all-time biggest non-Shrek film from Dreamworks Animation, but I now think it will fall short of Kung Fu Panda’s $215.4M domestic. $195M-$200M seems more likely.

The very funny Role Models (Univeral) continues to surprise adding another $7.2M for a 5th-place finish. A new domestic cume of $48M guarantees that we will see more from the twisted comic mind of David Wain.

Also showing up in the top 10 this weekend was The Boy in the Striped Pajamas (Miramax) at #9 with $1.67M on just 406 screens, representing a $4,121 Per Theatre Average. Reviews are generally positive (64% Fresh on Rotten Tomatoes), and writer/director Mark Herman’s adaptation of the John Boyne novel proves that we may never run out of compelling stories about the Holocaust.

STUDIO 3-DAY ESTIMATES
1. NEW – Twilight (Summit) - $70.55M, $20,646 PTA, $70.58M cume
2. Quantum of Solace (Sony) - $27.4M, $7,924 PTA, $109.4M cume
2. NEW – Bolt (Disney) - $27M, $7,395 PTA, $27M cume
4. Madagascar: Escape 2 Africa (Dreamworks/Paramount) - $16M, $3,993 PTA, $137.4M cume
5. Role Models (Universal) - $7.22M, $2,645 PTA, $48M cume
7. Changeling (Univeral) - $2.64M, $1,520 PTA, $31.6M cume
6. High School Musical 3: Senior Year (Disney) - $2M, $850 PTA, $86.8M cume
8. Zack & Miri Make a Porno (Weinstein) - $1.7M, $1,393 PTA, $29.3M cume
9. The Boy in the Striped Pajamas (Miramax) - $1.67M, $4,121 PTA, $2.6M cume
10 The Secret Life of Bees (Fox Searchlight) - $1.27M, $1,164 PTA, $35.6M cume
11. Slumdog Millionaire (Fox Searchlight) - $994,000, $31,063 PTA, $1.6M
12. Soul Men (MGM) - $930,000, $1,143 PTA, $10.9M cume

  • starscream9289
    I Am Legend was a vampire movie?
  • /ambient
    I don't think the crowds of women will watch Twilight 2-5 times in the theater. That's what Summit needs in order to keep the film going, Maybe word or mouth, but it hasn't been entirely positive.
  • Imagine that, a movie devoted entirely to its (relatively insane) fanbase dropped down exponentially after the whiny little fan base seen it.
  • Lol, I bet New Moon flops hard!
  • Zinc
    Slumdog Millionaire seems to continue to do well! It expanded to 32 theaters this week and still made around $31,000 per theater. That's amazing!
  • B33
    I wondered the same since the film altered the creatures.
  • haha I was thinking that too... I just thought it was a wierd virus they had that made them into monster - like cannibals. I don't really think that shold be considered a vampire movie...
  • I agree that this movie is going to slow down... I had fun watching it but it was not the best movie ever... and it will not find as many repeat viewers as it was hoping for... I still plan on repeating it to see it with other friends/family who have yet to see it... but because it fell short of a lot of fans's hopes....and I've read the reviews, a LOT of fans were pretty dissapointed, I don't think as many people will be seeing it as many times as they planned they would before it came out.
  • A.J.
    Bolt will do well because of word-of-mouth. What other family film is coming out before Christmas?
  • Bram Stoker's Dracula should be #1!!!!
  • Twilighter
    I don't think it is a Vampire movie either???
  • The novel is a vampire flick, and in a way the monsters in that movie are like vampires...but personally, I think they just put it on the list so that Twilight wouldn't be taking the number 1 spot. :P
  • I Am Legend the novel is a vampire story, and in a way the monsters in that movie are like vampires...but personally, I think they just put it on the list so that Twilight wouldn't be taking the number 1 spot. :P
  • Emm
    The really sad part is that alot of people (hard core fans) actually love it.... I have no idea how they can, I mean do people actually see the quality or they just blinded by a good looking cast? I'm sure they'll get repeat customers of little girls for a while, but defiantly not as much as they were hoping for.

    lol i was wondering that too, I didn't think I Am legend counted as a vamp movie either... ;) If not, would Van Helsing be the next down on the list?
  • simon
    slumdog made more per theatre than twilight. humanity's cause is not lost yet
  • I have a couple friends that I would consider hardcore fans. They walked out of the theater laughing because they thought it was so bad it was funny.
  • There really aren't many. The only one that I could find that was being released nationally was the Tale of Despereaux, which looks pretty good, but I haven't really seen any publicity for it yet so I'm not sure how huge the turnout will be.
  • Best vampire ever in a movie-Chris Sarandon in Fright Night!

    Chuck
  • Again? What about the people who would rather do that before watching Twilight period. Do we have to form a new group?
  • Twilight will be in one of those $9.99 plastic wrapped DVD three packs that bestbuy puts out to push old stock. I think the other two movies will be The Craft and Lost Boys.
  • Well at least she didn't force you along. :)
  • I've lost all faith in moviegoers.
  • Again, or period. I had to go to apease the girl friend.
  • tom
    Of that list, only Blade and Blade 2 weren't awful. What does that say about Hollywood vampires?
  • Joe
    That is an incredibly precipitous drop-off.

    I called it before, and I'm going to keep saying it: 2nd weekend drop-off of Cloverfield proportions.
  • I thought I was the only one.
  • The box office for twilight should now really start to drop off with the oscar season starting.
  • I predict that with each passing day it will be less and less popular.
  • Tom
    The Good News, the movie does suck... The better news is i broke up with my girlfriend who was a huge fan about 4 weeks ago so i haven't seen it. Close one
  • Good news, movie does indeed suck....Bad news, my girl made me go see it with her...
  • I want to see it so bad. Especially after hearing Dave give a ton of praise on the podcast week after week.
  • Count me in, krackajap. I considered seeing it, but decided against it. Figured I'd save my money for "Slumdog Millionaire" or another more deserving movie. On the other hand, I haven't gone to see a movie since TDK..
  • Fangster
    Summit can count on the fans *worldwide*.
  • Eric
    Ugg I am tired of hearing about this movie. My wife's read all the box's saw the movie at midnight then saw it again on Friday. Between her and 2 of her friends they have seen it a total of 7 times between 3 people. I feel for any guy that had to go see this.
  • I don't really think that its a vampire movie...
    do u want to be on tv then log on to www.uploaded.tv and upload your photo video and music and be popular so be on tv
  • the only reason cloverfield dropped off is because people are whiny bitches that cant handle some shaky cam. it was blown out of proportion how bad it was. everyone i ask says they didnt see it because they were scared they would get sick.
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