The film comes out in just a month and a half, and Paramount has not yet released a poster for David Fincher’s The Curious Case of Benjamin Button. Not a teaser poster - NOTHING. In comparison, Watchmen comes out three months later and already has three different posters, not including the series of seven or eight character posters that were released at Comic Con 2008.

Fincher is known to be extremely hands on with every single part of the production process, including marketing. Notice how the trailer for Benjamin Button is only on Apple.com? Notice how there isn’t even a non-HD download option? This is because Fincher doesn’t want you to see his trailer in anything less than High Definition. Oh, and from what I understand, he’s also a Apple/Quicktime fanatic. So the fact that we’re 44 days away from release without an official poster, doesn’t surprise me.

But the official Apple trailer page has been updated with a new graphic which looks curiously like the new cover of the two-disc Benjamin Button soundtrack. I’m predicting that this is probably a piece of what we can expect from the official theatrical poster, which is probably being printed as I type this. Expect it in theaters later this week.

source: Fincherfanatic

  • Mok
    FYI, the one sheet for Blanchett has her face with the title/credit line below, while Pitt's has his face and the title/credit line printed in reverse. It is not spectacular, but interesting.
  • J
    I think the movie will be great ofcourse since it is Fincher, but I feel like I know everything that is going to happen because of those trailers.
  • I'm appalled that the marketing for the film is so bad. Many people have never even heard of this movie unless:

    1) you're a film snob or you happen to read this blog (or any other film blogs)

    2) you're a Brad Pitt fan or David Finch fan

    3) you like good "artsy" movies.

    They should market and push this movie forward. It looks so amazing.
  • Ugh... so uninteresting and uninspired.

    And "Christmas"? I just saw not 5 minutes ago Box Office Mojo has December 19 as the release date... which is it?
  • gocitizen
    Is this poster issue really Fincher's fault or is it on the hands of the marketing people? As far as trailers go, you would think that wide access would be the best idea, HD be damned.
  • Daniel
    This poster design blows.
  • buzz_clik
    What's with the word 'Life' being used in such a crappy way? Oooh, just flip it and it looks all ornate! No, it just looks like you've taken a prosaic buzz word such as 'life', masquerading as something deep, and flipped it next to itself. Oh, and don't forget that it's in a script font... +2 Classy.
  • Ben
    @buzz_clik
    If by script font you mean the font used in screenwriting, that is most definitely NOT Courier... thats -2 Classy for you.

    And I agree, this is an incredibly boring and generic sheet... even for a soundtrack cover, it's certainly not worthy of the film (not like I've seen it, but hey, it's David Fincher). Floating heads and a mirrored tagline isn't especially creative. I do like the employment of some sort of vertical Reloaded style decapitation (sarcasm).

    Of course, there are so many great posters coming out nowadays that if a poster is even mediocre it is severely looked down upon.

    On the flip side, films like Watchmen and The Spirit already have the upper hand because they're visuals-based films, giving their marketing an unfair advantage over regular films.
blog comments powered by Disqus