According to Box Office Mojo, The Dark Knight grossed $24.5 million on Monday and set yet another record: biggest non-holiday Monday of all time. On Tuesday, the film grossed $20+ million, coming in second place for Top Tuesday behind Transformers, bringing it to $204 million domestically. The film is scheduled to earn more in its first week than any other film in history. The movie is a flat-out cultural phenomenon earning comparisons to Titanic. And I’ve spoken with a number of people who have shared odd conversations heard amongst general moviegoers waiting on line to see it. Previously, we reported that 64% of TDK viewers plan on seeing it again. Here are a few other “phenomenon” stats for moviegoers we’d be curious to see.

A) The number of people going to see The Dark Knight that do not realize it’s a sequel to 2005’s Batman Begins. For example, this conversation occurred while on line before my second viewing: John Doe: “Why is this movie called The Dark Knight and not Batman?” Jane Doe: “I guess there are those three other Batman movies.” Of course, TDK is the sixth major Batman film. I guess these moviegoers can be filed under The Joker Factor. (Some commenters have labeled it the “dumbass factor.”) So many people equate Batman with The Joker that all the previous Joker-less efforts fly below their radar. Also, some people are clearly just buying tickets to see Heath Ledger, others just dig the “dead guy factor.” But I’m getting the sense that for a surprising amount of viewers, Batman Begins doesn’t register. You?

B) The number of moviegoers that think the film is a “prequel” to 1989’s Batman, and the number that have only seen the ‘89 and ‘08 films. The former crowd may sound ridiculous, but considering the huge and diverse crowds TDK is pulling in, again, not so much. I’ve talked with people on both coasts who have overheard this misconception at theaters big and small over the weekend, and not just amongst the olds. Some commenters have said that Slashfilm must have “dumbass radar,” but let’s continue. ;)

On Monday’s /filmcast, Kevin Smith added that, in his opinion, anticipation for TDK did not surpass that for 1989’s Batman. He then proceeded to offer our staff handjobs, but staying on topic, Smith has a point—though most 20somethings who experienced both flicks sans handjobs would disagree with him. Tim Burton’s first film and Chris Nolan’s second may be regarded by many un-geeks as related bookends existing outside their own (and the nippled) franchises. Of course these two films are unrelated, but in a way they are forever coupled in how they define the ways in which our culture, movies and moviegoers have changed in the 20 years between them. For instance, compare Kim Basinger’s Vicki Vale to Maggie Gyllenhaal’s Rachel Dawes. Compare the ‘89 Joker throwing money out to the insatiable, rioting masses to the ‘08 Joker’s boat party, where the masses undergo a post-911 soul search (some would say a creatively forced and false one). Compare the seedy, steam-spiraling streets of ‘89 Gotham to ‘08 Gotham’s sleek, brightly lit modernity (which is evidently poverty free? And has way more trustfunders). Compare Burton’s pulpy, highly rewatchable popcorn fantasy with Nolan’s weighty tome of politics, terrorism and philosophy. Compare the number of teenage moviegoers, then and now, who are familiar with the work of Frank Miller.

Back in ‘89, the Batman logo seemed to physically blanket the country. In ‘08, TDK signifies the power that digital buzz has in luring even the most infrequent moviegoers into physical spaces. Smith said he didn’t feel the IRL buzz for TDK like he did with Batman, but he should consider the attached Watchmen trailer. Only three years ago, not to mention back in ‘89, such a trailer would have received laughs not only due to “the funny-looking Batman wannabe,” but also due to general audiences’ unfamiliarity with this provocative cult property. Now? Those same laffers are shutting off their snark and pondering their cultural disconnect. As Peter noted, you can literally intercept the thoughts of general moviegoers’ as this trailer screens. (And yeah, Slashfilm likes Scanners.)

Moreover, consider all of the trailers playing in front of TDK. ‘Net influence is currently consolidated into comic book/genre films, sure, but it’s absolutely jaw-dropping how the game has changed in the 10+ years since the arrival of “spoilers” and leaks. We did this. Where does it go from here? Back in ‘89, I wasn’t within six degrees of Tim Burton, now a 13-year-old fanboy is six degrees to Zack Snyder. More on this below.

C) The number of people going to see The Dark Knight that haven’t seen a movie in a theater in six months or a year. AKA: The “ask your mom” test. The number of these viewers, though small in comparison to the boffo grosses, is probably suprising and would further solidify the film as a cultural phenomenon. Also, there are definitely fantasy moguls and real ones out there who feel that TDK will eventually overtake Titanic, and these stats would offer further support. (DiCaprio can finally cease moping.)

While we’re at it: there are those online that have expressed snobby bafflement at why Slashfilm seems so “invested” in this film’s success. Do I rank TDK in the top 10 films of all time? Nope. Moreover, I’ll agree that the film is not perfect, and I would not compare it to The Godfather (any of them, though it’s certainly better than the third). But TDK is the superlative result—forever a touchstone—of millions of genre fans pushing a boulder up a cliff year after year dating back to AICN’s crazy salad days (figurative ;) and up to Slashfilm’s DIY rise and popularity. Not only does a film like TDK benefit Slashfilm and our readers’ tastes, but what these aforementioned baffled snobs do not grasp—even with Comic-Con 2008 booming—is that movies and movie going have changed forever. TDK is the geek community’s Harvey Dent, anointed after an incredibly long fundraiser. Even the way in which many moviegoers think about and absorb a film as they watch it has changed dramatically. This realization has and will continue to scare the shit out of film professors and dead tree critics for years to come. It’s called immersionism, old dudes (and snobs).

In the future, will all of us carry converted Wayfarers into an IMAX and bask in kitschy cool 3D? I’m not so sure. I think we’re much more likely to look up and see our and our friends’ digital fingerprints clearly imprinted on what’s playing on the screen, rather than experiencing the nth T. rex blasting laser beams right at our stoned clones. The populism of summer has always pissed off contrarians and indie lovers (and to some degree, point taken, yet AGAIN), but these people are not seeing the bigger literal picture, maybe because they are not yet—and maybe they simply cannot be—a part of it.

  • Yossar1an
    Very interesting. What do we think it will gross in total?
  • Jon
    Probably the best, the most well composed article that I have ever read on this site.
  • Zera
    I think people who haven't seen Batman Begins or realize that the Nolan films are a reboot anger me the most. They're most often the ones associated with the "dead guy" factor.
  • Is there ANY chance at all that Dark Knight will overtake Titanic?!!? I really find it hard to live in a world where Titanic is the highest grossing film ever...
  • William
    Another thing that bothers me is that people don't realize Harvey Dent is Two-Face until he actually gets his face burned. There are so many suggestions like the coin... and his name!
  • $700-$750 million worldwide.
  • Aaron
    Good read.

    However there are tons of idiotic people running rampant in cinemas. While viewing DK for the second time I heard a girl behind me ask her friend where the girl went... which girl? replied the friend. Rachel had been dead for 15 minutes at that point.

    Plus this happened in Canada! I can't fathom what it must be like down there.

    :)
  • Zera
    Oh yeah, the Harvey Dent thing... A friend of mine was telling me that while waiting in line Friday night, he was talking to his friend about how Harvey Dent becomes Two Face (in general, not how it goes in TDK). Anyway, after a few minutes some scene/emo kid behind them starts threatening him because, apparently, he was spoiling the movie.
  • dude
    Jeez enough already about Batman
    Just another dude in a rubber suit
  • Marvin
    I saw this video on youtube of a girl reviewing it and stating, " They'll probably make a second one since it made so much money." Yeah I don't think much of America is informed this is sequel to Batman Begins
  • Matt
    I consider my cousin to be a normal guy. He likes in a lot of things and there's little he doesn't. He grew up watching cartoons and dbz, loved playing early computer/console games with his dad, and also likes to be active with exercise, sports, weights, etc. Yet, with all my preconceived notions, I was simply baffled when he told me that these last two films belonged in the same universe as the first films in the early 90's. I was dumbfounded that I had to explain this was a new universe. I can't even imagine all the other people out there who think the same as my cousin did, even being the kind of person he is.
  • sari
    I haven't read that much about people's reactions to this movie. I was wondering if there have been any complaints about the acting in the scenes featuring minor characters/the citizens of Gotham. I mean I could not take it... especially at the end when the boatful of criminals and inncocent bystanders were contemplating blowing each other up and the scene at the press conference with Harvey Dent.
  • Zera
    You know, I wonder what people who have never even heard of or seen Batman Begins were thinking when they saw Scarecrow at the beginning. I can't imagine it making any sense to them... I Wonder if they saw it as a flaw, despite it actually just being their ignorance.
  • Captain Awesome
    How the fuck can anyone not think this is the sequel to BB? The god damned original suit is used at the start of the film. Not to mention Scarecrow...and The Tumbler, hello???

    Those things are more than anough to give it away. People are dumb :(

    By the way Hunter, great article.
  • Captain Awesome
    oh god, the batpod introduction and cable scene is giving me boners again.

    Want...to...see..it...again...
  • Steelo
    keep in mind the '89 Batman was the first major superhero movie since Superman 4. That's why it got the craze that it did. PLUS it had all the TV series backing it. Batman at that time was inevitable to have the amount of initial popularity that it was to have.

    With this one we'd gotten over the craze. With this one someone finally took a chance on the serious version that accumulated over 21 years vs what had accumulated over about 40.

    It was time for Batman to be taken more seriously.
  • StarBlazer101
    I saw Batman Begins 5 times before I saw The Dark Knight, 15 times on DVD during the last 3 years, and 3 times in the theater. I can't get tired of watching that movie >.<
  • I'm stunned at just how personal some of you commenters are taking these non-fans' lack of Batman film franchise knowledge. Who cares? Inform them, if they're uninformed, and move on. Not to mention, not everyone saw Batman Begins (see: the box office numbers) so, how can you blame them for something they've never seen?

    Conversely, the people who many of you deride as "dumb" or "idiotic" or "ignorant" or "bothersome" or "anger-inducing" probably are outraged on their architectural blogs about how some of you don't know that HardiePlank is NOT the same as vinyl siding ("dumbasses!"). Some people follow some things far more closely than you follow some things, and vice versa. It's nothing new and nothing worth getting worked up over.

    Watch a game show sometime and witness just how many times incredibly smart, academic, historically cultured people miss seemingly very easy questions about movies, music, sports, or television (and vice versa). Your interests and my interests are not everyone's interests.
  • Captain Awesome
    Justin,

    They should all be rounded-up and shot on the spot for not knowing these two films are connected.

    At the very least put them in a giant blender to feed the poor.
  • jay schoffstall
    Great article. This movie is one I have been waiting on since the end of the first one. Nolan is an amazing director anyone who hasn't seen his other movies should check them out (the following is my favorite). I can see how soon people think this is a prequel, everyone doesn't care about movies like all of us!
  • Johnnie
    How could any not know this was a sequel to 'Batman Begins'? Either they're really stupid, or they didn't even see the first movie. The Scarecrow's appearence in the beginning made it obvious.
  • Hunter Stephenson
    @ Steelo

    You have hit on a cool point: In '89, it was a craze, in '08 it was a fucking MISSION by fans to reach these box office levels.

    @ sari

    One weakness of TDK is Gotham's citizens, I agree. The decision made by them on the boats is debatable, but I found the lack of class differences and levels of petty (not organized) crime in Gotham compared to the '89 film (and the comics) to be off-putting; it reminded me of the Halloween remake's lack of trick-or-treaters. If you want more thoughts on the film in general, you should check out the reader forum, which has 500+ comments.

    @ Matt and Justin

    Good points. @ Captain Awesome, save your bullets.
  • A Better Class of Criminal
    Who cares if they don't know.

    The Dark Knight stands as a film on it's own anyways.
  • Ricky
    I hope this movie kicks Titanic off the one spot and if any film should do that it should be this film. This is one of my favorite films of all time.
  • Tasito
    This is true. I'm a big moviegoer and my mother is not. I told her if she wanted to go and she accepted since she was interested in it. Funny thing is that she hasn't gone to the movies since POTC3 which she was also interested. Many times I invite her but she never wants to go.



    P.S. Is it me or there was an extra that looked like AL PACINO. I remember recognizing it either in the begging bank robbery scene or in the trailer sequence.
  • TheMarquis
    I love this article, not only because it is well written and insightful, it has little to no glaring typos, spelling errors, and general editing mistakes. 10 points for Hunter.
  • Brody
    Great observation.
  • Dumbass
    +

    Tell me more about this "Batman Begins" movie. Was it the one with Adam West?

    +
  • Hunter Stephenson
    @ TheMarquis

    Mom?
  • Chimaera
    Sorry, I had to laugh when I read the part about the dumbass factor. I realize that not everyone spends as much time as the majority here beefing up their movie resume but come on...do these people live under rocks? It's media and it's everywhere. I had people around me going on about how this was a prequel to the "original Joker and Two-Face" and yes there were some people who were crying foul over people even mentioning that Two-Face was in this movie b/c they were spoiling it for everyone. Batman Begins? What's that? Yes, there were some of those and even the annoying ones who after the movie wouldn't shut up about how it was totally obvious how making this movie drove Heath over the edge. But regardless as to the why they came out to see it the bottom line is that they did and thanks to their mindless support helped make this movie a success :P
  • CAS-E
    What is the record for most comments on Slashilm? Just seeing how the Dark Knight's What Did you Think post stemmed into a 500 comment + monster of thoughts, I thought it might be fun to know.
  • Oleg
    I guess if a sequel doesn't have a number in it, i.e. Spiderman 2, or in this case Batman Begins 2, many casual movie fans don't realize that it could be a sequal. If Spiderman 2 had been called "The Wall Crawler" or something like that, then maybe some idiot girl with half a brain also wouldn't know that she is watching a sequal
  • gah
    We all forget, Batman Begins did not make alot of money and alot of people haven't seen it.
  • Captain Awesome
    I was being facetious. But I'll hold onto my ammo for dumb people another time :P
  • Chris L.
    @Cas-e

    The Twilight post got an insane number of comments that it had to be shut down. But that's only because someone tipped off all the Twilight fan sites about how people here were saying bad things about it. All those crazy fans make me want to see the movie even less.

    Anyways, I think the thing is this is a movie where you want to see because of the hype. Where as certain movies turn you off because of the crazy fans, this one make people who are not familiar with the movie want to see it.
  • JakeTheFatMan
    Ha! Someone has an overinflated sense of self importance. I garauntee you that the "internet community" had little to do with the sizable success of TDK. Batman being a known brand, a strong marketing campaign and Ledger's performance and untimely death are much more likely. The "64%" stat is taken from Fandango.com, on an internet poll.

    As much as I hope for a faithful adaptation of Watchmen and its subsequent success, your anecdote is far from mainstream's view of the Teaser. I think you'll find that it IS thought of as an x-men/batman wannabe and without revealing any of its plot, just left them confused and disinterested (what was included was an obvious choice to excite the fanboys). No one is "pondering their cultural disconnect".
  • Priest
    @Oleg:
    " If Spiderman 2 had been called “The Wall Crawler” or something like that, then maybe some idiot girl with half a brain also wouldn’t know that she is watching a sequel"

    I could imagine sitting and watching 'The Wall Crawler' and hearing people talk about how it was just a rip off of that spider movie that was out a few years ago :P

    I do agree that this is a great article, one of the reasons i keep coming back to slashfilm. Well Done, Hunter.

    Also, I'm praying that it'll topple the billion dollar juggernaut that was Titanic so that we can have a real movie at the top =]

    -Priest
  • maremagnum
    It's been twenty years, not ten. ;)
  • TheMarquis
    @Hunter -- Just saying that, although i love Peter and the crew a bunch, and i love the site, there are consistent errors in spelling, word choice, grammar, and typing that are a) annoying and b) make the site look unprofessional(ish). I'm very pro-blogger-legitimacy, but with little things like that bloggers slowly shoot themselves in the foot.


    Also, methinks that people should lay off Titanic. It may not be your cup of tea, and it gets a bad rep because millions of 14 year old girls [and housewives] went to see Lovely Leo on screen, but it won 11 Oscars for a reason: it was very well made.
  • Hunter Stephenson
    @ maremagnum

    10+ years = for Hollywood to begin taking notes from online geek culture, not circa Batman '89.
  • Hunter Stephenson
    @ TheMarquis

    Wait, so your former comment was sarcasm? You bastard! ;)
  • This movie could never of had the 5 day opening of 203 mil if a sizable amount of that audience were only batman fans Its obvious regular movie goers and non batman fanatics want to see what all the heath Ledger publicity was all about. Hey that's ok they get to see a great movie in doing so!
    Remember Batman Begins had a 50 mil opening. If it weren't for great word of mouth and repeat viewing from core fans that film never would have hit the 200 mil mark!
  • Ricky
    its kinda sad no one knows the true brilliance of what Batman Begins was/is. That movie was my favorite comic book film, and is one of my favorite movies. Dark Knight took over for Begins though.
  • TheMarquis
    @Hunter --- sort of. I was mainly pointing out that you write articles as they should be written: clear of typos, etc. (and with a clear and awesome "voice", i might add). Meanwhile, the rest of /film does not quite live up to your standards (hence the snide-ity of the comment) [see the TDK Game post, Movie Glasses post, Y-The Last Man post, True Blood Poster post, Monster's Inc Ride post, Lebowski Anniversary post, and the Boondock Saints II post for examples. ]
  • evanz
    I really, really liked TDK. But, I have to admit...
    .
    .
    .
    In spite of the hoopla, I have to admit to myself, I like Sin City a wee bit more, if we're talking best movie based on comic book/graphic novel.
  • 790
    (IMO) Sari, some of the weakness in TDK was the writting as well. There were several scenes that were just stupid.

    First why was Scarecrow in this movie, he was behind bars (if you watched the first movie).

    The Cops (man they were stupid retards) taking an obvious diversion into an underground hwy as they are transporting Jokers main target, and there were many other dumb cop moments. (I won't bore you).

    Criminals (retards all of them) , Jokers gonna burn 500.000.000 and nobody just shoots him dead like they would in real life.
    Not to mention Dent not killing Joker at the hospital. (Anyone else that had been thru that would have blown Joker's face across the room! ) Gimme a break with that coin toss shit.

    But other than those things,, it kicked ass.

    Most people have no clue about Batman Begins because it didn't have the internet factor and viral marketing TDK had.

    But that's just my opinion. ;-)
    Nice article Hunter!
  • Hunter Stephenson
    @ The Marquis

    Gotcha. Well, I went to J-school....Peter went to Comic-Con. ;)

    @ evanz

    I don't agree, but I think I grasp where you're coming from. Care to elaborate before the wolves take notice?
  • Captain Awesome
    evanz,

    I love SC. But I gotta put Nolan Batman films at the top for the simple fact he's really created a living world with this character. SC couldn't be done outside of that ultra-stylized flat world unless it was completely re-written.

    SC was great. Do want the sequel.
  • TheMarquis
    @Hunter

    touche.
  • Captain Awesome
    Does anyone have any predictions as to how well TDK will do this coming weekend?
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