Twilight

The teaser trailer for the big screen adaptation of Stephenie Meyer’s best selling novel Twilight was viewed over 2 million in the first three days of release on MySpace.com. Back in March, the trailer for Indiana Jones and the Kingdom of the Crystal Skull broke records with 4.1 million views on the Yahoo movie site in the first week of release. Twilight might come close to beating Indy’s record. And in doing so it would become the most watched movie trailer launch in the history of the internet. Not bad for a movie being produced and distributed by a non-major movie studio.
Anne Thompson reveals that Paramount Pictures actually had an option on the material, but let it go. I’m sure they’re kicking themselves now. Summit Entertainment scooped up the rights when the first book had only sold 10,000 copies. Since then the three released books in the series have sold over 6 million copies in the U.S. But will that translate into big box office dollars?

  • Freddie
    What the shit is this Twilight thing? My friends nor I have ever heard of it and it's somehow this gigantic deal.
  • GregoryV
    poor speed racer... poor speed racer. this was your chance to premiere the twilight trailer.

    hopefully they make 'new moon' into a movie. theres more of alice in that book. the actress playing her is smoking hot. lol.
  • Should we prepare ourselves for the 3rd wave of twilight fan-girls?

    How many views did the Epic Movie and Meet the Spartans trailers get?
  • Yea, id too like to know what is this shit? Havent heard anything bout the books and all photos and that poster looks just... lame.
  • Rosario
    Im trying to give this movie a chance but I just don't know. From first glance it looks like a crappy movie, I have seen the trailer and its ok but not something I would run out to see.

    However, all these people saying how good the book is and stuff makes me at least a little more interested. Im gonna have to give it some more time before I can judge this better but I will stay that guy kinda freaks me out.
  • duca
    One has to wonder what the actually unique numbers are, you know? How many unique views there were vs. how many people watched the trailer over and over again. That would definitely skew the figures somewhat.
  • Ali
    I thought MTV had the rights up until a few months ago? Anyway, good for Summit. This'll be sure to earn them some cash. A lot of the fans will go (not all, a lot aren't happy with the casting) but a large majority will see it. And when the "majority" equals millions of people, that translates well for the people who've invested in the film.
  • Twi Fan
    Read the books, read the books, read the books. I have full confidence in Stephenie, Summit, and everyone behind this film it will be one of the best blockbusters ever.

    I agree with James though, that poster should be totally re-vamped. Although Twilight fans seem to love it...It's way too "Dark", the tagline is far too small, and the composition is all wrong. The photographer [who is really talented actually] would be well served to re-work the poster...as I don't think it really pulls people in and makes them want to go see the movie. Hate is a really strong word, but I don't like the poster at all.
  • Twi Fan
    PS I'm not talking about the poster in this article, just the one released this week featuring Edward and Bella only.
  • Brenda
    Duca:

    The same logic has to be applied to all the trailers. How many of Indiana Jones hits were also repeat views? I know I watched the Indy trailer way more than one time. How can you not! Brace yourselves guys, Twilight will be huge. It may not be your cup of tea but as the book says, it's definitely many people's "brand of heroin". Thanks for the article /Film. I know it's hard to get into a tween/mom phenomenon but as I fan I appreciate the effort.
  • Me
    Somewhere the "Speed Racer" people are crying now ... lost at least half of their potential audience to myspace and youtube *lol*
  • Jim
    6 million thats it?
    I think people are getting a little ahead of themselves with the HP talk then.

    Sisterhood of the traveling pants has sold roughly the same amount of copies http://www.publishersweekly.com/article/CA64017...
    and it did about $42 worldwide. http://www.boxofficemojo.com/movies/?id=traveli...

    Hannah Montana did $69 worldwide so I would say this is in that ballpark. Which is good for a indy but I don't think it will be a big fat greek wedding. Especially since I don't think, based on the trailer, the movie will draw anyone who hasn't read the books.
  • twilight1901
    twilight will be a huge film ! cant wait to watch it .. the trailer is awesome ! And Robert Pattinson and Kristen Stewart are perfect together :)
  • Jojo
    What is so cool about this trailer seriously??

    This looks worse than Covenant.
  • Laura
    To give you an idea how popular Stephenie Meyer is. Her signings draw 1,000's of people at every venue. Most authors draw 100's if that. They actually had to limit tickets on her current signing tour. People camped out overnight just to score these tickets.

    The film set was continuously bombarded with fans that drove cross-country to get a glimpse of the actors the majority of whom (no slight to them but the truth) are by no means A-list.

    The three books have never left the USA Today bestseller list that bases tracking on Amazon.com B&N, and other major retailers. These lists lump all books of every genre together unlike the NY Times that subdivides into categories. The sales total on books that haven't even been out for three years is 5,000,000 and CLIMBING!

    The books haven't left the New York Times bestseller list in their categories in two years.

    So why haven't people heard of it? It's a story who's target audience is women. When's the last time the male-dominated entertainment industry mogols in Hollywood paid serious attention to what women wanted and gave them credit for what their buying dollars would be if someone actually got the story right? We're surprised why, exactly?

    Twilight is going to be a runaway hit with people seeing it multiple times like Titanic, and it's going to be the "surprise hit" that's no surprise at all for people who are actually paying attention and doing anything more than just the typical, cursory look at the facts.

    Oh and by, the way. She released a new novel, "The Host" on Tuesday. When the NY Times list comes out and cover the week of May 5th. it will be in the top ten. I actually have money riding on it debuting at number 1.
  • Laura
    Forgot to add, what's out now is a teaser. Designed to spike interest in the largest target audience teens and young women. Hot guy, saves girl, rhetorical questions about living forever. They went wrong on that how exactly? How many of the above responders are that demographic?

    When a full-sized trailer and not just a teaser releases later on they'll be more people lining up.

    If this so-called "second rate, rip-off trailer" is getting what Indiana Jones (major film with HUGE crossover demographic appeal) is getting. That would be the wake-up call for the pundits in love with the sound of their own voice stating ad nausem "It's going to flop. I've never heard of it."
  • Wendy
    To all the Guys who don't "GET" this Twilight crap:
    The books are huge, the fandom getting bigger by the day, and if you want to be the coolest guys in the office, at school or in your own home with your daughter, wife or girlfriend READ THE BOOKS!!! My son has read all three---twice---and has quite the "fan" following hiimself! It doesn't hurt to do the research before trashing a phenomenon. Trust me. The books have action, and the movie promises MORE visual action than you see in the books! The Covenant, it ain't.
    Thanks, /film for the LOVE!!!
  • Ali
    @ Laura

    Wonderful, wonderful comment. Thank you for making intelligent arguments. It's refreshing to see valid points expressed without whining and caps-locks. :)
  • Joanne
    C'mon guys! If you didn't even read the books, why do you keep criticizing it? Seriously, I don't get it. But it's so freakin' annoying to see all that hate (yeah, it's a strong word, but true) towards the Twilight movie. God! Comparing it to Convenant... Believe me, totally wrong!

    I got to confess I didn't like the idea of the movie at the beginning. And, yeah, I thought the cast of Robert as Edward was totally wrong too. But, let's face it, nobody in this world would be perfect enough to play Edward Cullen, but Robert is doing an amazing job. And I bet Twilight will be amazing too. Not better than the book... Not even close. But Harry Potter movies (there's always comparisons about HP and Twilight, that's why I'm using it as an example) weren't either. And I'm talking as an HP fan. The books will always be better than the movie adaptations. But, let's give it a try, ok? Let's stop with all this hate towards something you don't even imagine what is. God, I seem like a priest now, but you get the idea xD

    (Sorry if there's some errors in the text)
  • Jim
    The trailer gets trashed because this is a movie site not a book site. The movie should stand on its own without mention of the books. If you need to read the books to enjoy a movie it is not a very good adaptation. Period.
    Read the books is not a valid response to "This trailer does not interest me".

    Also on its face there is nothing revolutionary about twilight. We have all heard the vampire / mortal woman love story before. It was in fact the plot of the first vampire book, you know Dracula. She may have executed it well. But that doesn't mean that when you read a plot synopsis it doesn't seem derivative. We have all seen teen vampires. We have all seen, teen girls with bad boys. So why are you surprised that a trailer with these elements and the look of a CW show is dismissed as such. No one here cares that its a good book because that is irrelevant to the debate, this place is slashfilm not slashbook.

    My opinion of the trailer is,
    Kristen Stewart - a plus, i liked her in Land of Women
    Dopey Main Vampire - i don't see the attraction. He's no Jordan Catalano or Angel Even. The puffy hair plus large forehead seem to make his head very long and narrow. I think the actor is benefiting greatly from the Darcy/Firth effect.
    Dopey Friend Vampire - bad line, delivered badly. can't fix that in post
    Flying at the end - seemed like a speeder chase to me.
    Him being 100 and her being a teen - i find that creepy. Where the hell is chris hansen. He is a predator in more than just being a vampire.

    Oh and in response to the point that 1000s of people at signings = 1,000,000s at the box office. Just look at Kevin Smiths films. Dude can draw a house to see him. But you need way more than even 100000 true fans to open a film to the tune that you are talking about.
  • Quenfis
    When I see that huge pale head, all I can hear is...

    "Head, Move!" "He'll be cryin' himself to sleep tonight on his huge pillow."
  • cloe
    twilight is the most inresting book i ever seen or heard of i would die if i couldnt read it becuse edward is so hot . email me
  • Jim
    @Quenfis
    Watch out. You are about to get bombarded with fangirls telling you that if you read the books you wouldn't think his head was unnaturally large.
  • anti-hater
    I LOVE the books and the movie is gonna be awesome!
  • julia
    I agree with Laura's arguement. There is a target audience here that this movie was intended to attract--and I think from the many replies/posts, we can see that it did it's job in spades.

    The conversations/comments made by non-target audience members are a little premature to say the least.

    There are many movies that I haven't heard of that are in the works or coming out soon. If I looked at a teaser trailer designed for that target audience, I would probably be saying everything that some are saying about Twilight. I have to admit, though--I don't think I would comment on a movie that's not in my interest group. I probably wouldn't even read the articals about that movie. I definitely wouldn't shred it as some have done who admit they know nothing about the movie, have never heard of it, and don't see the appeal.

    Again I agree with Laura---lets wait for the real trailers to come out. Or we could look for some of the behind the sceens info that others have mentioned. That might give us a better idea of what's going on--and allow us to make more educated comments on the movie.
  • big daddy
    good point jim, that dude is a total pedo
  • Rebecca
    I don't understand what some of you people are so upset about. It's getting mad views and that's that, nothing anyone can do about it. Why does it bother you so much? Just chillll. If it doesn't look like something you'd like to see then don't go see it, it's that simple.
  • Kjell
    Am I the only one who thinks that this movie looks stupid?
  • cloe
    a, yah tottly you are stupied if you dont like it
  • julia
    Thank you Rebecca!
  • julia
    I agree with you, Rebecca!
  • Dumb Vampire
    This movie looks DDDUUUMMMBB. Definitely should be a Straight > DVD ... maybe a double-pack with Lost Boys II.

    Add "Zone" to the title and I'd be a wee bit more interested.
  • Becca92
    I hope it does break the record.
    The series is possibly going to beat the Harry Potter series when the movie comes out because of the fact that it has been silently building a fan-base that most fantasy books can only dream of.
    To those who haven't read the book already, give them a go. I didn't want to read them when my friend first got them and now I'm hooked.
  • Shut. The. F**k. Up. About. The. Books.

    Seriously, this isn't about the books, this about the shitty movie trailer, produced by a shitty movie company that first released on a shitty website and is attached to a shitty movie. Jesus.

    Movie NOT book.
  • Mary
    Jim, Jim, Jim, Jim, Jim

    I dont see how you can actually say "The movie should stand on its own without mention of the books." The movie is an adaptation of the book. HELLO!! I agree that if you have to read the book AFTER the movie has come out, then the movie is probably not that good. But as seeing as the movie does not come out for another 7 months some people who have their curiosity spiked about it should read the book to see what the movie might be like.

    Oh about the trashing you did on the actors, if you actually had the gumption to read the books, you would understand what these actors are like for the fans. The actors actually fit the imagination of what some of the fans imagined in the books, so the movie is really bringing it to life for us. If you cannot appreciate that and respect how we feel then you need some help.

    Another thing, this is not a typical vampire book, which you would know if you read the book. And the whole story is not just about vampires, it is about the relationship between people. There is enough action, suspense, love, and comedy to keep a person attached until the end. It might not be everybody's cup of tea, but for a big population it is. There are even grown men with families reading this book.

    Oh and the last thing. Yes there are 1,000 of people that show up to the book signings, as Laura pointed out and the article, but in the US alone there have been 5,000,000+ books sold. Thats not even mentioning how many books have been sold world wide. Thats also not counting the people who go see the movie because they thought the trailer looked interesting, or because they like an actor in the movie. Can you do the math here???
  • Jesus Christ. A Movie is a stand-alone version of a book, thats the whole point of a movie adaptation. To be a different stand-alone version of a book. Go drink your juice box and stay committed to this POS.


    btw. The acting sucks, and I don't care what the f**king book has to say about that.
  • nina
    Is this going to be the next Citizen Kane? No--but it looks like a fun movie and the lead dude is hot. All the boys will be jealous of him, but they'll go along with their girlfriends to appease them and they'll get lucky that night cause their girls were lusting after vampire boy. Everyone's happy.
  • lola
    The trailer looks pretty good. And it has a good cross-genre thing going on. I can see why people are excited about it.

    I don't understand why people are overly passionate either way honestly-it's just a 30 second trailer. You can't decide how good or bad a movie is going to be by 30 seconds. All I can judge by it is that visually it looks good.
  • erica
    The movie doesn't stand alone.

    The movie is simply an adaption of the book, not the same thing. But that isn't the same as standing alone. Especially when this adaption has been so closely connected with the author and her influence.
  • jenna
    Guys are just jealous cause the Cullen vampire boys have some pretty big wands to work with.
  • No? The Cullen guy looks the fucking Incredible Emo-Hulk.
  • No? The Cullen guy looks like the Incredible Emo-Hulk.
  • StoicRomance
    Fuck shitty pop literature and their shitty movie adaptations.

    That is all.
  • hmmmm
    hey, allynd, you seem really, really invested in this conversation. Care to share why? Just a little too amped if you know what I mean. Don't deny the power of the Pattinson.
  • mike
    This will not beat HP at the movies and I agree about stopping the "read the book" talk. The books may be great, but the poster and teasers looks lame. This is a discussion about the movie not the books.

    Most of the neg comments (including mine) are based solely on the movie marketing material, which looks like crap to some or gold to others (seems fans go this way).

    The real question is how will the movie do for non-fans of the book. I do not think it will fair too well with them.

    The comment about the 5 mil+ books sold in the US, didnt the last potter sell over 9 mil books in the first 24 hours? If that is true, the Twilight books don't compare (maybe I have my numbers wrong, but I am going off of a CNN article and this 5 mil in the post above).
  • delia
    I think the trailer looks great. I think some less moody music would make it less dark though-like something fast paced would be cool.

    I like the concept of the movie though. A vampire falling for a human girl.
  • Jim
    I actually did the math earlier. But the post is in moderation. I think because I included links. But here is that post without links.

    "6 million thats it?
    I think people are getting a little ahead of themselves with the HP talk then.

    Sisterhood of the traveling pants has sold roughly the same amount of copies www.publishersweekly.com/article/CA6401741.html
    and it did about $42 worldwide. www.boxofficemojo.com/movies/?id=travelingpants...

    Hannah Montana did $69 worldwide so I would say this is in that ballpark. Which is good for a indy but I don’t think it will be a big fat greek wedding. Especially since I don’t think, based on the trailer, the movie will draw anyone who hasn’t read the books."

    The reason I say that the movie should stand on its own. Is because It should stand on its own. If the film makers do their job. I shouldnt need a companion guide. That is why most adaptations fail. They can't capture what was so great about the books. The point of the teaser trailer is to get people to see a movie not to get people to read a book. They don't spend that much money making commercials for books. (ie. nora roberts commercials)

    Do you honestly think. That if someone saw that trailer. And didn't know all the hype about the books. They would decide to read that book.

    And I didnt trash the actors. I went through my thoughts watching the trailer. I thought thirteen was done well also. And think Kristen Stewart is pretty good as well. So there were 2 pluses going into it. I just thought the one line delivery sucked. And that I didn't understand the people who think the main lead is attractive. I suggested that he is capitalizing on transference. People see him as the character they love so they have put the characters traits on the actor. It happens all the time. Unless of course in the book they say the main vampire guy has puffy hair and a narrow face with a giant head. Then I guess it is good casting. If she falls in love with the character despite his looks then it is good casting. But with all the OMG 11!! he's so hot comments I get the impression that he is supposed to be good looking.

    And how does grown men with families reading the book make this trailer good?
  • nina
    mike: honestly, alot of the marketing so far has been geared towards females. That teaser trailer was totally for the females, that's why you guys are turned off of it. There's been sneak peeks that were made more for a male demographic though that was more butch and action packed. This trailer was all about making girls fall for the lead character.
  • Sophia
    I'm sorry but please could everyone please stop being so childish and calling this movie "shit". as number one, to may people it is offensive word to some people 2) no-one has actually seen the movei so you have nothing to call shit anyway 3) its a really really sad insult. can't you think of something more intelligent to say?

    I think twilight is fantastic and the trailer deserves to be commended for!
  • Meli
    And so it starts again....

    What I wish most commenters would understand that the
    judgement is not about the books. It's about what we have
    seen so far that is movie related. You chant "read the books"
    but you know what? This is a story that will not interest everyone,
    so they won't read it. Accept their criticism of the movie poster
    and teaser trailer and move on. Because they don't agree with you
    doesn't them stupid or ignorant or rude.

    This rabid mantra of "you guys don't understand" is doing nothing to help your case. If anything it only turns people off and makes you look closed minded and silly. Movies and books are two
    different mediums. Books rarely translate well into movies. I would tell you to prepare yourself for feeling disappointed. I hope you
    and some us will be surprised, but from I have seen so far I think
    the movie may be medicore at best.

    Follow the example of some of the intelligent commentors. Take
    a breath, think about you're going to say and give us your co-herent comments/arguements/likes/dislikes. It is much easier to respect you and your thoughts. Knee jerk comments will only be
    met with teasing - it is the internet after all - insults are so much easier to toss out.

    As for the post here - well, it doesn't surprise me in the least. A lot
    of the comments I have read from the loyal fans have likely watched the trailer numerous times in order to memorize each
    scene and drool over what is their most anticipated movie of the
    year and working themselves up in a frenzy. There is nothing
    wrong with that, for example, look at most of us drooling over
    TDK waiting on edge of our seats to see the film. And there are
    a fair number of commentors who are convinced TDK will be the
    greatest comic movie ever and Heath Ledger will get an Oscar
    Nom and we've only seen a few minutes of film footage. :)
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