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The Wackness Movie Poster

Posted By Hunter Stephenson On May 2, 2008 @ 10:48 am In Comedy, Drama, Gossip/Controversy, Independent, Movie Marketing, Poster, Release Dates, Rumors, Sony Classics, Teen | 6 Comments

[1] The Wackness Movie Poster

Previously, Slashfilm [2] lashed into Sony Pictures Classics for releasing a [2] full-length trailer for The Wackness, a fave upcoming flick of the site, that shamefully sold the film as just another navel-ring piece of garbage starring an Olsen twin. Knowing full well who was in the movie, I still anticipated a cornrowed Bijou Phillips popping up and shaking her ass in the trailer at any second. Today, [3] Cinematical received the new one-sheet for the little indie that should send director Jonathan Levine (All the Boys Love Mandy Lane) trail blazing a la Jason Reitman, and thankfully it’s not a complete disaster.

One of the marketing aspects that SPC needs to stress and failed to with the trailer is the film’s 1994 time period. The poster clearly does a better job of this with the taglines, the retro color scheme and the appropriately corny off-kilter cityscape. I’m not sure the[2] cassette title design could be worked in here, but I hope it’s played up more in the weeks up to come. While this one-sheet could always benefit from a “Don’t believe the trailer, this movie’s really great!” Slashfilm pull quote, at least Mary-Kate isn’t hovering over skyscrapers frozen in a dance routine like a malnourished Mick Jagger. The Wackness opens July 3rd. Click the poster above to enlarge.


Article printed from /Film: http://www.slashfilm.com

URL to article: http://www.slashfilm.com/2008/05/02/the-wackness-movie-poster/

URLs in this post:
[1] Image: http://www.slashfilm.com/wp/wp-content/images/wacknessposter-2.jpg
[2] lashed: http://www.slashfilm.com/2008/04/28/the-wackness-teaser-trailer-2-or-sony-pictures-classics-proves-o
nce-again-they-dont-know-how-to-market-agood-movie/

[3] Cinematical: http://www.cinematical.com/2008/05/02/exclusive-the-wackness-poster-premiere/