Paramount’s Iron Man is, by all accounts, off to a tremendous start, although it is well under the opening night eve totals of $8M+ for last year’s Spider-Man 3, Pirates of the Caribbean 3 and Transformers.
My sources tell me that Iron Man played at about 2,500 locations last night with the screenings starting at 8pm. The country’s largest exhibitor Regal Cinemas generated an estimated $1.3M in ticket sales for the John Favreau-directed superhero flick while the AMC chain is reporting $1.2M.
Paramount will not be releasing numbers for Thursday night until Sunday, but it’s easy to see why last night’s previews have fallen short of SM3, Pirates 3 and Transformers. Iron Man is a non-sequel, featuring a lesser-known superhero, the early screenings happened on a school l night, and they were not aggressively promoted.
Competing studios are floating anywhere from $4.5M-$5.5M for this Robert Downey, Jr. vehicle, and I think my projection of $5M made early in the week could very well be right on.
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May 2nd, 2008 at 12:29 pm
High Five! Anybody? Anybody?
May 2nd, 2008 at 12:35 pm
High Five!
May 2nd, 2008 at 12:39 pm
another great thing about that movie was the new dark knight trailer!!
May 2nd, 2008 at 12:40 pm
@ Allynd Dudnikov
For your generosity I gave you $1.
May 2nd, 2008 at 1:22 pm
@jhammer12 Yes! I wasn’t sure it would be there going in so I was like a kid in a candy store when I saw the WB on the screen.
May 2nd, 2008 at 1:35 pm
Unfortunately this movie won’t do 70+ million opening weekend. The online signs aren’t showing that it will do that.
This will do somewhere between 63-66 million.
Though i hope i am wrong and it does 100 million by monday.
May 3rd, 2008 at 6:47 am
I went to the 7 oclock show at 7pm at my local theatre and the place was packed, not an empty seat in the house. Based on crowd reactions, the adults really enjoyed the movie as much or more than the kids because of the wit and social aspects of Stark’s character. Great movie and the word will spread.