Today I received a package from Gotham City. What could be inside? And who knew that the Joker used FedEx? Watch the video below to find out.
Yes, The Dark Knight Viral Campaign has entered our world again. If you go to the “It’s All Part Of The Plan” website that we told you about last week, you will find that you are now able to click on the portraits on the wall. Each painting has a time and location where you and “300 of your closest friends” should gather.
“You’ll need to be in contact with a partner-in-crime who has online access to relay your instructions once you’re there. These instructions will give you the TRAIL to follow, but be sure to look both ways when crossing the street; we wouldn’t want you to make an unscheduled visit to the ER now, would we? Put on a smile and plan to spend about an hour or so bonding with your fellow clowns. Check back here often for updates or changes.”
Everyone is pretty sure that this latest scavenger hunt will lead to a screening of the new trailer. Notice TRAIL and ER are capitalized in the message above. So if you want to be part of the fun, find the location in your nearest city on the website, and be there tonight.
April 28th, 2008 at 10:55 am
My only worry with this whole clown thing, is the movie inadvertently supporting ICP fans.
April 28th, 2008 at 11:01 am
Good luck tonight, can’t make it to Philly tonight for it :-(
Wish Baltimore was on the map more.
April 28th, 2008 at 11:11 am
Good call on the ICP thing.
When ya think about it, The Joker pretty much had the first insane clown posse.
April 28th, 2008 at 11:20 am
Uh oh, Juggalos! Good call Antibodies.
April 28th, 2008 at 11:22 am
I have to be at Game stop in NYC because I found one of the GTA4 Keys!!! I wonder if I can swing both of these tonight, only about 10 blocks from each other
April 28th, 2008 at 11:29 am
it says on the little piece of paper some people got with their joker masks that you need the joker card to get in. how many were sent out and if i dont have one can i still get in?
April 28th, 2008 at 11:31 am
the site dosnt say anything about needing the card i belive, I am just planing on showing up, how many nyc people are going
April 28th, 2008 at 11:32 am
how many dallas people are showing up. i know about 10 people who are going to be there.
April 28th, 2008 at 11:33 am
The Boston location is the George Washington Statue in the Public Garden, Arlington and Commonwealth.
April 28th, 2008 at 11:39 am
Where is the Philly one? Ive seen the map, but dont where it is.
April 28th, 2008 at 11:57 am
Im showing up for Dallas….is just going to be in one of the screening rooms at amc at northpark??
April 28th, 2008 at 12:06 pm
yeah, the location was down the street before but now its in the parking lot. when are you going to show up?
April 28th, 2008 at 12:26 pm
i live at toronto canada….good thing gotham city still has love for canadian cities too…even joker….so i went to that place a got a free joker card …i think its an admission to tonight’s screening of the new TRAILER….shood be awesome….and thats all i can update from toronto canada…and plus there were lots of joker fans out there….good thing i got an admission….haHAAAA…..see u all on the screening
April 28th, 2008 at 12:34 pm
where did you get the joker card? im in dallas and i need one!. please…
April 28th, 2008 at 12:39 pm
If there is anyone in chicago that needs help via phone let me know
willsot@cdw.com.
April 28th, 2008 at 12:42 pm
Antibodies,
I agree with your fear. Luckily the IQ found in these videos and packages shows they’re far beyong a juggalo’s capacity. Maybe if he was drinking a 40 and slapping around his girlfriend?
April 28th, 2008 at 12:51 pm
All it takes is for one person in the group to be wearing an ICP shirt and the reality of the event is distorted.
And Juggalos don’t drink 40’s, they drink Faygo.
April 28th, 2008 at 12:57 pm
Nice Juno T-Shirt Peter.
April 28th, 2008 at 12:57 pm
Why do most of your videos sound like there are crystals floating around in the air?
April 28th, 2008 at 3:14 pm
I want you inside me peter.
April 28th, 2008 at 5:23 pm
Dunno..I guess it’s fun to hang with other people who are dressed up as comic book characters, and then engage in a “treasure hunt”, which leads to a TRAILER?
Hey man, SOMEONE had to say it.
April 28th, 2008 at 6:08 pm
PETER WHATS GOIN ON HERE !??!
http://img405.imageshack.us/img405/3803/studmuffinkx8.gif
April 28th, 2008 at 6:18 pm
Bahh! Why didn’t I see this while I was at work?? I work right by Navy Pier in Chicago…..bummer. I think it’s too late now. :(
April 29th, 2008 at 6:13 am
I went out to this last night in hopes that it would be a full screener of the film as I’ve seen screeners 2 months in advance of release in the past. We showed up at 5:30 where we had to wait around in a parking lot. It started to pour buckets and everyone out there got completely soaked. We then had to get in touch with a friend at home to relay us clues that were displayed on the site - but in reality they were just clues to walk to the movie theater 5 blocks down the street. Could have just showed up there without getting soaking wet.
After waiting an hour inside the theater they let us inside, showed a bunk 2 minute trailer that didn’t show me anything I haven’t seen before and raffled off a film reel of the trailer. Two “Joker henchman” gave the winner the film reel and told her to “figure out a way to get it out there”. I could have stayed home, not caught pneumonia and waited for this to show up on the Internet today. Can’t believe I fell for that. Worst viral marketing stunt ever.