Comments on: Box Office: Horton up 40% Saturday; Headed for $44M http://www.slashfilm.com/2008/03/16/box-office-horton-up-40-saturday-headed-for-44m/ Blogging the Reel World Sun, 6 Jul 2008 22:28:52 +0000 http://wordpress.org/?v=2.5.1 By: Christopher Hoult http://www.slashfilm.com/2008/03/16/box-office-horton-up-40-saturday-headed-for-44m/#comment-239723 Christopher Hoult Mon, 17 Mar 2008 12:21:32 +0000 http://www.slashfilm.com/2008/03/16/box-office-horton-up-40-saturday-headed-for-44m/#comment-239723 I think they're positioning it as "not a flop". I think they’re positioning it as “not a flop”.

]]> By: Jerry Butler http://www.slashfilm.com/2008/03/16/box-office-horton-up-40-saturday-headed-for-44m/#comment-239355 Jerry Butler Mon, 17 Mar 2008 01:04:46 +0000 http://www.slashfilm.com/2008/03/16/box-office-horton-up-40-saturday-headed-for-44m/#comment-239355 I'm happy to see Doomsday failed. I’m happy to see Doomsday failed.

]]> By: GregM http://www.slashfilm.com/2008/03/16/box-office-horton-up-40-saturday-headed-for-44m/#comment-239109 GregM Sun, 16 Mar 2008 16:05:14 +0000 http://www.slashfilm.com/2008/03/16/box-office-horton-up-40-saturday-headed-for-44m/#comment-239109 >As I first reported Friday night, Horton Hears a Who will officially become the all-time 4th-best March opening (trailing 300, Ice Age: the Meltdown and its predecessor Ice Age), the 4th-best opening for an animated film from Fox (behind The Simpsons Movie and the 2 Ice Age films) and the 14th-best animated opening in modern box office history (scroll down to my Friday Night report for more detail). You guys are parading these stats around like they're impressive. "4th best opening in March" is -not- an impressive stat. (If you can't outperform a movie like Ice Age, which tallied its revenues in 2002 dollars and didn't have any brand equity comparable to "Horton," then that is not impressive.) And "4th-best opening for an animated Fox film..." what other animated films has Fox done? Again, a completely underwhelming stat... I'm not saying this movie is a bomb, and the reviews have been on the positive side...but why are you trying to position this as a blockbuster? >As I first reported Friday night, Horton Hears a Who will officially become the all-time 4th-best March opening (trailing 300, Ice Age: the Meltdown and its predecessor Ice Age), the 4th-best opening for an animated film from Fox (behind The Simpsons Movie and the 2 Ice Age films) and the 14th-best animated opening in modern box office history (scroll down to my Friday Night report for more detail).

You guys are parading these stats around like they’re impressive. “4th best opening in March” is -not- an impressive stat. (If you can’t outperform a movie like Ice Age, which tallied its revenues in 2002 dollars and didn’t have any brand equity comparable to “Horton,” then that is not impressive.) And “4th-best opening for an animated Fox film…” what other animated films has Fox done? Again, a completely underwhelming stat…

I’m not saying this movie is a bomb, and the reviews have been on the positive side…but why are you trying to position this as a blockbuster?

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