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If you receive a call from a number marked 1-000-000-0000, pick it up, it’s Harvey Dent and he wants your vote! The Dent viral campaign for The Dark Knight has kicked off something fierce this evening. Not only are the prerecorded calls going out from Dent himself, but IBelieveInHarveyDent.com has been uploaded with a boatload of information. We’re talking a “Dentmobile” that will be touring the nation shortly. Here is the transcription of Dent’s phone message (thanks to Slashfilm reader The Addict). You can now hear the message in mp3 format on the official site as well. Is it just me or does he sound like Henry Rollins?

“Hello, I’m Harvey Dent, Assistant District Attorney of Gotham, and I’m calling to ask for your support. We all know what’s wrong with Gotham. Crime is out of control. And instead of protecting our streets, too many cops have become criminals themselves.

This is why my mission has been to stamp out police corruption, and this is why I’m considering a run for district attorney. But I can’t do it alone. I need to know if you, the people of Gotham, want change. Do you want a Gotham free from the grip of criminals and the corrupt? Are you ready to join a crusade to take back our city? If this is a change you desire, if you are fed up with living in fear, go to ibelieveinharveydent.com and see how you can join the struggle to take back our city. I’m ready to fight for Gotham, if you are ready to fight too.”

After the jump I’ll break down what’s been added to the site…

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There’s not a whole lot of revealing information on the site, but there is a lot of pro-active potential for movie fans. The site aesthetic (screen shots via Hollywood Chicago) is pretty cool as well, totally sending up current American politics on the web and doing it better than many of the presidential candidates. To support Harvey Dent’s campaign for Gotham District Attorney, you can download an array of banners and the site suggests rather intensive ways to get involved and submit your participation for presentation on the site…

• Get your friends together and spell out Harvey Dent in human letters

• Get a video of your school’s cheerleading team yelling out chants for Harvey Dent

• Try to cover every square inch of someone’s cubicle area with Harvey Dent posters

• Write and perform a “Take Back Gotham” song

• Make up a “Dent Dance” routine

• See if you can get up a Harvey Dent sign in every single window of your dorm building

• Turn your own car into a “Dentmobile”

• Arrange a Dent parade down Main Street

• Make a human pyramid with other Harvey Dent supporters

I like the third one. Way to instigate an office war to end all wars faster than stealing a red stapler. And what the hell is a “Dent Dance” routine? Even with a few beers in and having just watched Craig Ferguson I can’t imagine what such a dance would look like. The deadline to submit all of this stuff directly to the site is March 26th. Feel free to send me or Peter emails with your attempts, especially the dancing (get to it Sexman!).

What I find most intriguing is the rocking tour schedule for the DentMobile. No pics provided. Here’s hoping there’s not a van split in half with leopard upholstry and black lights on one side in the actual film. Actually…no, that would be dumb. Hah. No specific times and dates are given as of yet but a map is provided and as you can see, this is quite an extensive tour. Why a Gotham D.A. hopeful has to pull a Van Halen, I’ll never know. Harvey Dent is probably big in Japan as well.

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All in all, pretty cool stuff. Well that’s pretty much it ladies and gents. Get to making your Harvey Dent human pyramids, it’s late Friday night and the moon calls for it, especially if you’re at SXSW!

 

  • kheas
    i got the call about an hour ago. that was so fricken cool!
  • I love viral marketing.
  • brad
    shit i got a call but i ignored it i am really upset now.
  • Robert
    Hahaha i was at work and couldnt answer it, so i asked some guy at my job who 000-000-0000 is and he said its blockbuster and i probably have an overdo movie.
  • jim
    Anyone else notice that the marketing has completely shifted from the Joker to Harvey/Two Face since Ledger died?

    I wonder if they're going to beef up his role in the film too...
  • TheKillingJoke
    that last comment jim said wasnt worth a velvet painting of a dolphin and a whale getting it on....have u read anything on the film in the last year and a half?....

    im too drunk to taste this chicken
  • The Addict
    I've got the rest!!!

    "We all know what's wrong with Gotham. Crime is out of control. And instead of protecting..."
  • The Addict
    Also, here's an audio recording of it online (sorry for the multiple posts):

    http://nuthingshockingdesigns.com/dev/Audio001.wav
  • Nick O.
    When I got the phone call I fumbled around to try and write it down but couldn't find anything to write with fast enough!!

    I almost didn't answer either, with a phone number like that. I'm glad I did though :)
  • The Addict
    (me again)

    "Hello, I'm Harvey Dent, Assistant District Attorney of Gotham, and I'm calling to ask for your support. We all know..."

    Hosted on the ibeliveinharveydent site as well now.
  • jim
    TheKillingJoke - Why don't you enlighten me on why my comment is so worthless instead of wasting my time with your drunken ramblings...
  • thekillingjoke
    I just say that because everyone has know ur last comment forever....sorry it just seemed a bit oblivious to me....and were not that drunk!
  • jim
    Considering that Ledger died only a month ago, and this Dent/Two Face driven marketing stuff has ONLY JUST APPEARED I really don't understand where you're coming from - but hey that's cool, have another drink.
  • Hunter Stephenson
    @ jim / killingjoke

    Kiss and make a Harvey Dent human pyramid together already. Jeeeze.
  • But why they didn't not to promise something like a "reward" to helping to promote harvey's campaign?

    I trully hope they post a pic of Two-Face's coin or something related...
  • Smoltz
    How no one's seen this is beyond me, but Tucson and Scottsdale in Arizona, are in the wrong places. Tucson is south of Scottsdale, by almost 200 miles. I would know since I drive it about once or twice a month from my home in Scottsdale, to the University of Arizona in Tucson.
    Retarded mistake or something larger? I'm going with mistake.
  • TheKillingJoke
    I really hope they give us a clip of Harvey Two Face in action...not that I want to be spoiled but I think that its something that would give everyone in america similtanious orgasms....I get the concept of what their doing with Eckharts duel performances but some others might not get it and if you complete the instructions from the viral marketing I would expect to get something really good in return...not just a picture of Maroni's double headed coin that Harvey scarred on one side...everyone knows what that looks like...We are all going to see the movie anyways so you might as well just build anticipation...and sorry for being a jerkoff in your comment board....
  • Mickey Knox
    Aaron Eckhart talks TDK:

    Wizard Universe have had a sit down chat with Aaron Eckhart (Harvey Dent). This interview reveals a lot of juicy bits about Two-Face and Harvey Dent’s role in The Dark Knight - direct from the Horse’s mouth. As a warning, this interview does contain spoilers!

    WIZARD: Director Christopher Nolan said he saw Two-Face and Harvey Dent as the backbone of “Dark Knight.” Did you draw inspiration from the comics or the older movies?
    ECKHART: Chris [Nolan] comes at this with such a different take on Batman, so I didn’t feel that I had to be true to any other actor playing this role. Of course, I read the comic books. His relationships with Lt. Gordon and with Batman, with Gotham City, those really helped me the most.

    There are a lot of different ways that you could go with the Two-Face performance, […]Where will you take it when the film opens July 18?
    I believe that it’s stronger if you have a heart. If you can relate to a character who’s a villain, or not, it’s always better. If I can help you to relate to my character, then I think that I’m more likely to keep your attention.

    In terms of the heart of the character, Harvey has gone through a large arc. Will we be seeing Harvey’s full arc here or will it play out in, say, another movie?
    I think with the other [films], you’re looking at the climax of a character’s arc. Where does he go after that? I think that right now we’re showing who Harvey was before he was scarred, and it’s an interesting role that he plays. We’re looking at Gotham City trying to get out of its darkness. That’s why Harvey is important.

    Does Harvey get scarred in this movie or will we have to wait until the next one to see that?
    Harvey Dent turns into Harvey Two-Face in this movie. So that answers your question better. [Laughs]

    Have you filmed a lot of scenes in makeup?
    I have done scenes as Harvey Two-Face. It’s interesting. I won’t tell you exactly what we’re going for, but I think that I can say that it will use all of today’s technology to create this character. He’s going to be interesting, and I think that’s what makes this character important in the movie—you get to see him as he was before, as in the comic books. Harvey is a very good guy in the comic books. He’s judicious. He cares. He’s passionate about what he loves and then he turns into this character. So you will see that in this film.

    […]

    There are circumstances that create the darker side of his personality…
    It’s interesting to show that there are reasons for his behavior. It depends on which [of Harvey’s personalities] you think is more attractive and exciting. Obviously a guy who goes out and murders people, that’s vigilante justice. It’s probably more cinematically exciting, but I think that knowing why he got there and that he was a cool dude before is important, as well.

    Are you saying you see Two-Face as more of a vigilante in this as opposed to his classic portrayal as a bank-robbing, blowing sh– up kind of thug?
    Well, I mean, in terms of villains and movies, in anyone’s motivation in a movie you’re always trying to improve your lot in life and to exact your own code in life and I think that Harvey Two-Face has a code, and his code is killing people for reasons that…will remain secret.
  • Ali
    Oh, man, I really want to get called. That would be so amazingly cool!
  • Mike Macnamara
    I was at a friend's house and I saw the call... "Who the hell is 000-000-0000... Probably a bill collector... Dump to Voicemail... Hrm... No voicemail... oh well" Now I see this. Curse me for not answering!
  • ekricket
    Hey - the map where the Dentmobile is coming - why are they in groups of three? Why are they connected? Normally this kinda map just has the dots for the cities.
  • a life filled with adventure-style dancing is taking place in my films I like a good action
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