Juno Crosses $100 Million Dollar Mark

Posted on Thursday, January 31st, 2008 by Peter Sciretta

Juno Crosses $100 Million Dollar Mark

The little film that could has now crossed the $100 million dollar mark, and is now the sixth biggest platform release of all time. Congratulations to Fox Searchlight, Diablo, Jason, Ellen, Olivia, and all the rest of the people who made this film. Check out the full press release after the jump.

FOX SEARCHLIGHT PICTURES “JUNO” CROSSES

$100 MILLION DOLLAR MARK

LOS ANGELES, CA January 31, 2008 – Fox Searchlight Pictures President Peter Rice announced today that four time Oscar® nominee including Best Picture and critic’s darling JUNO has made box-office history by becoming the first film released by Fox Searchlight to cross the coveted $100 million mark in theatrical box-office grosses eclipsing the previous record of $71.5 million set by SIDEWAYS in 2004.

“This is an astonishing feat for us and the film has surpassed all our expectations.  When you have a quality film of this caliber made by amazingly talented filmmakers and actors who truly believe and support a project, you can only succeed,” said Rice.  “We knew this film had cross over potential and it has resonated with audiences all across the country.  The entire marketing, distribution and publicity team has poured its heart and soul into making this a phenomenal success and their efforts have been truly remarkable.”

JUNO milestones set by the film since its release December 14th are as follows:

·       JUNO is the 6th highest grossing platform release of all time

·       JUNO is the highest grossing platform release since BIG FAT GREEK WEDDING in 2002

·       JUNO has crossed the $100 million mark in just 8 weeks of release, 2nd only to THE BLAIR WITCH PROJECT for a limited release film.

·       JUNO is Searchlight’s widest platform release in its history and its 3rd widest release of any film (wide or limited) in company history at 2,534 locations (Wk #7) behind BANGER SISTERS (2,738 locations) and THE HILLS HAVE EYES (2,621 locations).

·       JUNO has been on the Top 10 grosses list for six consecutive weekends and all weekends of 2008.

·       JUNO is on over 175 Top Ten lists.

·       JUNO has received numerous guild nominations including WGA, SAG, PGA, ACE and CDG.

Fox Searchlight Pictures is a specialty film company that both finances and acquires motion pictures.  It has its own marketing and distribution operations, and its films are distributed internationally by Twentieth Century Fox.  Fox Searchlight Pictures is a unit of Fox Filmed Entertainment, a unit of Fox Entertainment Group.

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  • Robert
    Never underestimate the power of marketing and hype. Two years from now people will say:

    "Remember that movie about that girl who got pregnent? The one with the phone.

    Knocked Up?

    No, the one with the guy from Arrested Development?

    Jason Batemen?

    No the other guy. Michael...something. What was that called? June...bug? Something like that. It was pretty good, right? Maybe we should rent that?

    You mean Juno? Oh my God, remember how awesome the soundtrack was?! It had the Cat Power song you like. I don't what happened to that CD. I think I think I must have let someone borrow it."

    I don't care how popular it is right now.
  • Ga
    Actually Jason Bateman was in Juno too, Robert.
  • Robert, you're way off mark on this one. Is Blair Witch Project still remembered? How about My Big Fat Greek Wedding? Sideways?
  • Robert
    I know he was, but those people don't. See, most people don't follow this stuff closely like we do.

    And yes, those movies are well on their way to being forgotton. Trust me. Especially Sideways. Blair Witch comes up only in reference to other similar POV video, viral-marketed movies. There is nothing of lasting value in those film. They are good maybe once. Never saw MBFGW, and don't intend to. The expression "flash in the pan" comes to mind. And I've been following this stuff WAY before there was an internet. Love it if you want, but next year it will just be something else.
  • Side-what?
  • Orange cinema
    as Juno would say, this movie was, "precious..." and that's about it. cute movie, but no way does it deserve the best pic and best director oscar nods it got. touching at times, but not at all one of the best of all time. Cody will not be around as long as some people think.
  • larry
    I would disagree with the "My Big Fat Greek Wedding" and "Sideways" comment, Peter.

    Those films are memorable to you (and probably most of your friends) because a large part of your life is devoted to film, and you probably associate with other people with similar taste in films.

    I remember the two previous movies only because I remember seeing them in my local video store. Neither film was ever recommended to me by any friends/family/etc. Juno, on the other hand, is being mentioned by nearly every person I talk to (even those who's favorite movies include Bad Boyz II and Transformers).

    I think Juno will end up being a movie that everyone remembers, not just one that is remembered in the way that Robert has previously described. With that being said, I don't think it should be compared to MBFGW and Sideways, simply because I don't think they're on even the same level as Juno.
  • Robert: The reason why you can't understand this is because you are looking at this through your opinionated mind, and not through a factual mind. There are many factors that go into a movie having long lasting appeal. Some of those factors include:

    Box Office: The more people that saw the movie... Juno is now in the top 350 biggest films of all time domestically.
    Top 10 lists: Notice that films that end up on 100's of year end top ten lists always have lasting effects.
    Award nominations: One or two nominations don't mean anything, but when a film is nominated for a few awards at ever show, it usually has lasting effect.
    Generational Effect: Films that hit a certain generation like Juno, Garden State, Napoleon Dynamite, leave a lasting effect on that generation.
    Viewer reviews: Everyone but you and a couple of your friends love this movie. Juno is currently rated in the top 125 movies of all time on IMDB. Will that fall? maybe, but I doubt it will fall out of the top 200.

    All facts point towards Juno becoming a lasting film.
  • Captain Awesome
    Man, I forgot how fucking boring Sideways was. Thanks for reminding me.
  • Anonymous
    People who pay attention to the trajectory of American film remember Sideways and My Big Fat Green wedding as charming indie movies that made a lot of money and were the "feel good" movies of the year, both as individual films themselves (thematically, the message of the movie) and as smaller independent movies that build some nice momentum, making money and getting some nominations and praise (the little movie that could). It's becoming something of a regular thing lately with Juno clearly filling the same role that Little Miss Sunshine played in 2006.

    That said, I think that inherent to these films is something rather ephemeral. I think that part of what allows these movies to play the role that they do in American consciousness is explicitly because of their makeup. Juno is cute, self-affirming, seemingly "clever or fresh," and perhaps even "touching," but it's not a great movie that really shakes the audience.

    I think the only thing to say in these situations is that time will tell.

    Also, I think that Larry is seeing something of a disparity between Sideways and Juno because of generational appeal. And that really spreads across social fabribs. College sophomores were less likely to get really excited about Sideways. Though, I have been a little surprised with how highly Sideways was regarded at the time with how it is being remembered now. And Peter, I think that Greek Wedding is remembered now primarily as a business example. No one seems to like that movie nowadays.
  • Hunter Stephenson
    @Robert

    Also, regarding Juno's "lasting" prospects, the bigger a popular film's backlash online, the more it's embedded in minds. So, in essence, you are helping Juno's immortality in pop culture. Shock, horror.
  • Jim
    Juno Crosses $100 Million Dollar Mark; Film no longer cool - THE INTERNETS
  • McLovin
    it is in the same status of Napoleon Dynamite in my book. Huge cult movie that in 20 years you tell your kids or grandkids about
  • Marc
    I just saw juno as a new release hear in australia and i gotta say i don't see how everyone can say it's a great flick i mean it was good and i will buy the dvd but i didn't live up to my expectations but that could be me and it was far better than napoleon dynamite which i don't really think anyone will tell their grandkids
  • Anonymous
    I didn't like juno, and I have an equal number of friends who liked it as disliked it. as to whether it will last is difficult to say. I'm sure it won't be more appreciated in 10 years, though, as if its somehow ahead of its time.

    But I guess I would say that since I didn't appreciate it. If all movie scripts have Gilmore Girls dialogue in 10 years I will probably be proven wrong.

    I will say that it has caused quite a stir amongst my group of friends and debate as to its quality, which, as Hunter says, will keep it on people's minds.
  • Robert
    Not sure what a "factual mind" is, but I know that it is certainly true that only time will tell. There is no argument about that.

    Obviously we have different criteria for what constitutes a great movie. That's what it boils down to. I personally look at the merits of the film itself, and that is all. None of those other factors you point to change the objective traits of the film itself, and are meaningless in the evaluation of the film. I judge the film, not the phenomenon. Just as I will not concede that the 2007 Grammy winning Dixie Chicks make the best music in the country, and that Thomas Kinkade or Normal Rockwell are the best artists of the 20th Century, I will not concede that Juno is the best film of the year. Or even close to it. If I play any role in the immortality of Juno it will be as an early advocate for a sensible, reasoned evaluation of the film, with a perspective that reaches beyond recent memory, and which led to it's rightful placement among the innumerable over-rated, faux "indie," feel-good fluff films of the early 21st Century. Juno will not be studied in film schools my friend. Media and marketing classes, no doubt. Sorry for raining on your parade. Nothing personal.
  • Tom
    Factual mind... Meaning based on facts... Kinda self explanatory... But some people may forget it, but forget them. The many of us will remember
  • Anonymous
    So Robert, based on what you just said you proved Peter's point... stating that you are indeed opinionated. So at this point the argument is over
  • Robert
    LOL! I really thought that it was a matter of opinion went without saying. But that now being said, I stand by everything I wrote. I didn't realize that the argument was about whether or not it was as such. Perhaps that was my fault I strayed from the original topic to make the argument that popularity is not reason enough for it to be considered a great film with lasting value. I thought it was about the lasting value of the film.

    The number one quality Juno possesses, and which has led it it's popularity, is that it is highly fashionable. You would have to have been in a coma to not see that this film was carefully designed to be as fashionable as possible. For now. And that is the key. Fashion is transitory. Fact. Do I really need to list the ways in which Juno is fashionable? I think not. And when the fashion moves on so will a boat-load of Juno's "quality." It is the most self-consciously trendy thing I have seen since this year.

    As to its originality I can list the influences all day long. There mere fact the it is, in numerous reviews both positive and negative, "this year's Little Miss Sunshine," suggests to me that Little Miss Sunshine will even outlast Juno. Same with Napolean Dynamite which also comes up all the time. And the Gilmore Girls. The FACT that this movie is widely discussed primarily in the context of these other, similar films suggest to me that there is no other way to discuss it but through it's similarity to these other films. Because without this context, it virtually disappears.

    As far as the marketing aspect, go the New York Times website and tell me how long it takes before you see a little orange box with the green word, "Juno" in it. It has been like that for months. What they teach in marketing is that if you tell people, "this is the cool thing that everybody is into," enough, people who hear that will think, "I don't want to be left out," and flock to it. Social capital. This is real. Why do you think NBC uses the slogan, "must see TV?"

    Maybe someone can tell me. What is new, ground-breaking and wholly original about this movie? What has it added to the history of cinema? Why is it better than say, Zodiac? I never said there weren't fine performances in Juno, or that it wasn't emotionally satisfying in the short term. I just want to know what about it leads one to believe it will be considered great in the long term?
  • Anonymous
    The funniest thing about the Oscar nominations, I think is Jason Reitman's nomination in the face of David Fincher, Sydney Lumet, and Quentin Tarantino.... but then you realize that Regis Philbin and Whoopi Goldberg are voting members.
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