In Michel Gondry’s new film Be Kind Rewind, Jack Black and Mos Def must rerecord classic movies to replace broken vhs tapes. The process is described in the film as sweding, or “re-making something from scratch using whatever you can get your hands on.” At the Apple Store tour, Gondry was showing off a Be Kind Rewind movie trailer which he sweded all by himself, which means he played all the characters, constructed all the props and locations. If you haven’t yet, please watch the original Be Kind Rewind movie trailer. Then check out Gondry’s fantastic sweded version below.
January 26th, 2008 at 3:39 pm
That’s so meta, my head hurts.
January 26th, 2008 at 3:50 pm
michel gondry keeps being awesome.
January 26th, 2008 at 3:50 pm
That was AWESOME.
January 26th, 2008 at 3:51 pm
It is really cool to see a filmmaker care so much about his projects. This is really awesome.
January 26th, 2008 at 4:17 pm
That was awesome and the movie is awesome
January 26th, 2008 at 4:50 pm
how come I don’t see any trailer in this? It says check it out below but there was no Continue Reading, just comments.
January 26th, 2008 at 4:56 pm
nvm, my AdBlock was blocking it for some reason.
January 26th, 2008 at 5:08 pm
That’s hilarious!
January 26th, 2008 at 10:55 pm
That was so funny!
January 27th, 2008 at 10:16 am
Sorry to interrupt this “awesome” discussion, but, it’s just stupid and childish, even if i do understand what he’s trying to say!
January 27th, 2008 at 10:19 am
Is this movie really that good??? I don’t seem too drawn to this film for some reason
January 27th, 2008 at 10:46 am
meta indeed
michel gondry is the most french man in the WORLD
January 28th, 2008 at 1:32 pm
I resolve to incorporate the word Swed or Sweding into my everyday conversations-thank yoy M Gondry, Jack Black, and Mos Def!!!
January 28th, 2008 at 2:27 pm
I’ve heard a few mediocre reviews for this flick, but I’m choosing to ignore them because I don’t see how this movie won’t be anything but fantastic. That being said:
1). Mad props to M. Gondry for being so incredibly awesome. I love someone who can poke fun at themselves.
2). +1 to Gondry for not doing the Mos Def parts in blackface. That would’ve been in bad taste… even for a Frenchman.
January 31st, 2008 at 10:45 pm
@ LEAFYD: same here!
also, I found that there’s a bunch of sweded clips on youtube in a Be Kind channel.
http://www.youtube.com/user/BeKindMovie
March 6th, 2008 at 10:07 pm
I’m working on putting together a site for cataloging and supporting sweded film making. Simply http://swededfilms.com
March 6th, 2008 at 10:45 pm
@ nicholas: i have a pretty comprehensive list here on my blog
http://snacked.blogspot.com/2008/02/attempt-to-complete-list-of-sweded.html