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Onto Bad Robot’s viral marketing treadmill step millions of Star Trek fans today, as a site called NCC-1701.com can be discovered by clicking a red dot that appears near the “Under Construction” label on the December revamp’s official site.

The screen-shot below is what you can expect to find after noodling with the reception bars to four surveillance-type cameras apparently set up in the U.S.S. Enterprise’s shipyard. The low hum of the disconnecting feedback coming from the site’s cameras combined with the grainy, voyeuristic presentation reminds me of David Lynch’s Lost Highway, while the images of masked construction workers welding in the darkness conjures a certain commercial for the Marines.

Combined with the trailer’s futuristic cloak-and-dagger tone, this already marks an entirely different direction for the franchise. We’ll let you know if anything else pops up or is unlocked (def possible), but you do the same in the comments below. And J.J., can we get some viral Pong or something once in a while?

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 Source Link: Film School Rejects

  • Matthew Nevin
    Odd, because when i visit the site camera 4 is off line instead of 2, as you have in your screen shot above. I got all my cameras to 100% but nothing happened with my "down" camera...
  • IG
    Like the CLOVERFIELD roar on 1-18-08 the camera comes online for a moment and shows a corridor, or so I'm told.
  • Hunter Stephenson
    I think one camera remains w/o signal regardless of what is done by the user. Try refreshing to change the cams.
  • There is a wiki set up to track this campaign's progress at http://startrek.wikibruce.com
  • Old news :csad:
  • Kode
    If you wait enough time the offline camera goes online and you can see the interior of the Enterprise
  • Jonnjo
    Anyone else think that the texture on the slider thingy looks a bit like something the Romulan's woud use. Maybe a spy cam. hmm!!
  • pat
    did you by chance set that up bruce? lol
  • Jerry Butler
    Oh gosh. There goes Abrams building the hype and anticipation beyond what any mere movie can deliver again. I hope this doesn't hurt ST.
  • Jerry Butler
    btw, with the web being the playground of the nerdy......how in the world was the domain NCC-1701.com not registered already??
  • Jamie
    "btw, with the web being the playground of the nerdy……how in the world was the domain NCC-1701.com not registered already??"

    I'm sure it was!
  • Jerry Butler
    Shoot, i need to find out Abrams next movie and get to domain registering. lol
  • Jerry Butler
    Studio monies for me!
  • pat: what makes you think that ;)
  • yas
    camera one is offline atm
  • Kode
    AGAIN.. If you wait enough time the offline camera goes online and you can see the interior of the Enterprise
  • Jerry Butler
    um... again, who would sit there just to see the interior of the set? My goodness, this is like watching heroin addicts.
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