Onto Bad Robot’s viral marketing treadmill step millions of Star Trek fans today, as a site called NCC-1701.com can be discovered by clicking a red dot that appears near the “Under Construction” label on the December revamp’s official site.
The screen-shot below is what you can expect to find after noodling with the reception bars to four surveillance-type cameras apparently set up in the U.S.S. Enterprise’s shipyard. The low hum of the disconnecting feedback coming from the site’s cameras combined with the grainy, voyeuristic presentation reminds me of David Lynch’s Lost Highway, while the images of masked construction workers welding in the darkness conjures a certain commercial for the Marines.
Combined with the trailer’s futuristic cloak-and-dagger tone, this already marks an entirely different direction for the franchise. We’ll let you know if anything else pops up or is unlocked (def possible), but you do the same in the comments below. And J.J., can we get some viral Pong or something once in a while?
 Source Link: Film School Rejects
January 22nd, 2008 at 11:43 pm
Odd, because when i visit the site camera 4 is off line instead of 2, as you have in your screen shot above. I got all my cameras to 100% but nothing happened with my “down” camera…
January 22nd, 2008 at 11:49 pm
Like the CLOVERFIELD roar on 1-18-08 the camera comes online for a moment and shows a corridor, or so I’m told.
January 22nd, 2008 at 11:59 pm
I think one camera remains w/o signal regardless of what is done by the user. Try refreshing to change the cams.
January 23rd, 2008 at 12:19 am
There is a wiki set up to track this campaign’s progress at http://startrek.wikibruce.com
January 23rd, 2008 at 12:30 am
Old news :csad:
January 23rd, 2008 at 5:08 am
If you wait enough time the offline camera goes online and you can see the interior of the Enterprise
January 23rd, 2008 at 7:30 am
Anyone else think that the texture on the slider thingy looks a bit like something the Romulan’s woud use. Maybe a spy cam. hmm!!
January 23rd, 2008 at 10:48 am
did you by chance set that up bruce? lol
January 23rd, 2008 at 12:33 pm
Oh gosh. There goes Abrams building the hype and anticipation beyond what any mere movie can deliver again. I hope this doesn’t hurt ST.
January 23rd, 2008 at 12:34 pm
btw, with the web being the playground of the nerdy……how in the world was the domain NCC-1701.com not registered already??
January 23rd, 2008 at 12:53 pm
“btw, with the web being the playground of the nerdy……how in the world was the domain NCC-1701.com not registered already??”
I’m sure it was!
January 23rd, 2008 at 1:52 pm
Shoot, i need to find out Abrams next movie and get to domain registering. lol
January 23rd, 2008 at 1:53 pm
Studio monies for me!
January 23rd, 2008 at 3:16 pm
pat: what makes you think that ;)
January 23rd, 2008 at 4:26 pm
camera one is offline atm
January 23rd, 2008 at 5:40 pm
AGAIN.. If you wait enough time the offline camera goes online and you can see the interior of the Enterprise
January 23rd, 2008 at 6:02 pm
um… again, who would sit there just to see the interior of the set? My goodness, this is like watching heroin addicts.