The buzz for Morgan Spurlock’s Where in the World is Osama Bin Laden? has hit an all time high, as Sundance enters into it’s first weekend.
The viral marketing in Park City has people talking. The Weinstein Co has hired a team to hand out faux milk cartons featuring a Osama MISSING advertisement at venues around the loop. The carton features a photo of Bin Laden and includes vital stats of this world famous terrorist. The carton also features a website (whereisobl.com) and phone number (1-877-OSAMA08), which as of press time, disconnects before you can leave a message. On the opposite side of the cartoon is a Help Morgan Find Osama maze puzzle. And yes, it is easily solvable. If only Osama were this easy to find. Check out photos below.
The poster advertising around Park City is a parody of the Indiana Jones - Radiers of the Lost Ark one-sheet. Click on the image to the right to enlarge. I apologize for the poor quality photo, it was the best we could get. Thanks to Neil from Film School Rejects for letting me borrow his super duper camera for this.
Where in the World is Osama Bin Laden premieres at Sundance on Monday. Please check back for our full report.
January 19th, 2008 at 10:24 am
I love the Indy poster…real cool. the milk carton is a creative idea too…oh Morgan!
January 19th, 2008 at 12:39 pm
LOL>. the first milk carton is brilliant!
January 19th, 2008 at 1:50 pm
Morgan Spurlock seems to have put more effort into tracking down Osama bin Laden than George W. Bush. Maybe Morgan Spurlock should be running for President, as he demonstrates more interest in the Al-Qaeda issue and homeland security than the politicians. His PR on the war on terrorism is also more effective-and clever.
January 20th, 2008 at 12:47 am
That poster is gold. I want one of those milk cartons!
January 22nd, 2008 at 10:50 am
The milk carton is unique creative; does anybody know what’s inside of it?