Comments on: Oceanic Airlines Billboards

By: Paulaxi

Paulaxi — Sun, 23 Mar 2008 15:07:51 +0000

thats for sure, brother

By: Cal

Cal — Fri, 01 Feb 2008 23:10:59 +0000

It’s a lame and stupid idea. Bad enough to be bombarded by real ads for real products and services, and these brainiacs think posting fake ads for a fictional airlines is smart. Maybe the story will gets picked up on a slow day by mass media outlets. BY the by - it’s hardly an inside joke - millions of people watch this TV show. Hardly an exclusive cadre community.

By: Allynd Dudnikov

Allynd Dudnikov — Sat, 05 Jan 2008 14:00:57 +0000

They’re actually airing these commercials on TV now too.

By: Lost si avvicina - prepariamoci — The Director’s Cup — Cinema News all’ora di colazione

Sat, 05 Jan 2008 09:36:41 +0000

[...] (fonte: IO9, via Slashfilm) [...]

By: dave

dave — Sat, 05 Jan 2008 08:20:00 +0000

We have one of these in Knoxville, TN. Select cities (i’m told) based o the characters have them.

http://daveandthomas.blogspot.com/2008/01/lost-viral-marketing-invades-our.html

By: LOST: Oceanic Airlines Billboards Arrive at POWET.TV

LOST: Oceanic Airlines Billboards Arrive at POWET.TV — Sat, 05 Jan 2008 02:24:52 +0000

[...] /Film and TV Squad Digg [...]

By: Hunter Stephenson

Hunter Stephenson — Sat, 05 Jan 2008 00:53:44 +0000

I think the ramifications of a viral campaign such as this are even stranger. I agree that 99.5% of commuters in Iowa (where one is placed) do not know the deal with Oceania. I rarely pay attention to billboards unless it’s L.A. or Times Square. I think the studio is creating a real-world viral campaign simply to get noticed on the Internet…..so, which realm has the most power now [shivers]?

In fact, wouldn’t be cheaper to just Photoshop billboards onto highways and send the same press release out? I doubt the Net’s fact checkers would catch on.

By: James

James — Sat, 05 Jan 2008 00:45:20 +0000

Oh the financial implications for ABC are like a drop in the ocean. I mean Lost is huge cash machine for ABC. A 30 second advertisement spot during Lost gets ABC between $250000 - $320000. Even if these billboards end up costing ABC a million dollars (which I think is very exaggerated estimate) still ABC is going to recoup the cost within 2 minutes of advertising during Lost.

Apparently these billboards are in many cities. They also have them up in Sydney. This site has compiled pictures of billboards from different cities. http://find815.blogspot.com/2008/01/oceanic-air-billboards-recap.html

By: Bon

Bon — Fri, 04 Jan 2008 23:50:28 +0000

Really the billboards are meant to lead people into the Find815.com game which started Monday. Some elements of the game lead people back to ABC.com which is where I think Disney/ABC thinks they’re recouping the cost of the billboards and such.

By: RyRy

RyRy — Fri, 04 Jan 2008 23:25:32 +0000

Hats off to Paramount, well said Peter! conversion rate may be small (read: non-existent) but its a veritable orgasm for the Lost viewer. This is like geek candy and Paramount obviously see the value of stuffing our faces with it - smart move if you ask me, they know they’ve reached ‘cult’ status in that new viewers are going to be hard to attract to a show that relies so much on previous threads, so why not focus your efforts on those loyal viewers and make sure they stay hooked…works for me. I LOVE IT!

By: Allynd Dudnikov

Allynd Dudnikov — Fri, 04 Jan 2008 23:17:20 +0000

Now, someone get a police to go on a “man-hunt” for the Joker via Whysoserious.com