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Posters: Drillbit Taylor and Hancock
Posted By Peter Sciretta On December 28, 2007 @ 11:48 pm In Action/Adventure, Comedy, Comic Book/Superhero, Movie Marketing, Poster | 9 Comments

Check out the new posters for Hancock and Drillbit Taylor after the jump.
[1] IMPA has a look at the teaser poster for Will Smith’s super-anti-hero film Hancock, which hits theaters on July 2nd 2008. I like the concept, but featuring a city in his sun glasses might confuse some consumers as New York City played heavily in the marketing for I Am Legend.

[2] JoBlo has a look at the poster for the upcoming Judd Apatow-produced comedy starring Owen Wilson, Drillbit Taylor. For various reasons, I really hate to criticize this film. But the trailer was incredibly weak, and the theatrical one-sheet doesn’t look any better. I’ll admit, I was wrong about Walk Hard. The horrible marketing had me convinced the film would be a stinker, but it ended up being a solid comedy. But sadly most of America was also turned off by the advertising, and the film fell hard at the box office, which is a shame. It might very well be the same case with Drillbit, but I have yet to see any indication of this.

Article printed from /Film: http://www.slashfilm.com
URL to article: http://www.slashfilm.com/2007/12/28/posters-drillbit-taylor-and-hancock/
URLs in this post:
[1] IMPA: http://www.impawards.com/2008/hancock.html
[2] JoBlo: http://www.joblo.com/index.php?id=19140
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