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A /Film spy sent me two radio advertisements for Cloverfield, which are scheduled to air around the country starting on Monday. It seems like Paramount is really pushing the phrase “The Mystery Will Be Revealed!” Listen to the new monsterific radio spots below.
Cloverfield hits theaters on 1-18-08.
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December 22nd, 2007 at 5:14 pm
I think by the time they release this film no one will care what all this Cloverfield stuff is about. You can only keep the hype up so long before people just get bored and move on. I guess that’s just my opinion though. At first this movie caught my attention, But the hype for me is wearing off…
December 22nd, 2007 at 6:32 pm
Trebek, I might agree with you if this were a summer film rather than a film that is less than a month away.
December 22nd, 2007 at 6:42 pm
Orgasmic!
December 22nd, 2007 at 6:46 pm
ok, im a bit confused on something. in the TV spots the monster/roar sounds like a dying goat, an now it sounds all badass again, WTF MAN, can they not make up there mind, i agree along with Trebek, ive been reading the message boards on IMDB since the first trailer come out, and idk about you guys, but my hype for it is dying down.
December 22nd, 2007 at 6:49 pm
Hahaha…Yeah. Like I said…Thats just my opinion. ;)
But I figure if I’ve lost a little interest there must be others out there too…Or maybe not. My opinion is bias though, because i don’t have much faith in the movie industry these days to put out quality films. Not to say that all new films are garbage, that’s simply not true…But sometimes i feel like they just aren’t trying anymore. Remaking other peoples movies seems to be a growing trend these days (I know Cloverfield isn’t a remake). That and trying to turn comics, books, and video games into movies. It seems to be more about making a quick buck, than making a quality film. However…Like i said in the beginning…That’s just my opinion…And none of this really has anything to do with Cloverfield…Hahaha…
December 22nd, 2007 at 7:05 pm
I think all this viral marketing is hiding a box office bomb.
December 22nd, 2007 at 7:12 pm
i don’t know, but it seems like you guys don’t stay commited to things. this feels big, whether the film will turn out big or horrible. but for me, this is good hype, it’s not like hype for something like say spiderman 3. it’s hype for something totally unknown. everyone has their guests to what’s wreking new york city. and the hype isn’t even dealing with who’s acting in the film. it’s dealing with the movie as a whole and what it’s all about. and myself, i’ve been waiting for a real good looking movie made from the home camcorder point of view. this seems very promising to me. if not as good as the hype’s making it, at least a good watch. big props to j.j. abrams for pulling this off at least for this long. i’ll be there 01-18-08.
December 22nd, 2007 at 8:21 pm
fucking awesome!
December 22nd, 2007 at 10:15 pm
Listen, all I know is that I received a pair of giant white briefs with “I Love Cox” in the mail four weeks ago and then two days ago I received an AWESOME packet of Dewy Cox’s actual chest hair in the mail…..AND THAT MOVIE MADE $4 MILLION THIS WEEKEND.
So, don’t get your hopes up about Cloverfield, ‘kay? Because I’m beginning to think marketing departments are being run by 30-year-old weed heads, who have great ideas but no reach outside of their inner circle of 100,000 weed heads.
December 22nd, 2007 at 11:19 pm
i’ve got to say that i was very dissapointed about almost every hollywood film, for what i can see it has become just a business. i agree with Trebek, they are not trying anymore. But I beñieve, for what i have seen, that this movie has a high grade of realism (not exactly the word i’m looking for but…).
If you watch every film of a couple years ago….they’re all the same thing…like a formula….
I don’t know if am I right on this, but it seems that americans can turn their terrible experiencies of 9/11/01(as survivors, as…spectators of tragedy) into something more real and not purely fantasy.
they tasted fear from 1st person perspective, now you can talk properly about it.
I’m very sorry if i am being offensive to someone. it’s just an opinion…less, an idea….. don’t know really.
December 22nd, 2007 at 11:31 pm
Well we can deduce that its set in new york. Post 9/11. Judging by the fact that “it’s huge” there is probably only one of them. So basically it seems to be a godzilla themed movie. And that “run run run” and “oh my god oh my god” are also very 9/11-esque.
I think i can guess what its all about.
Hiroshima was to Godzilla what 9/11 is going to be to cloverfield. It’s going to be the American godzilla.
December 22nd, 2007 at 11:46 pm
I have to stop now. I’ve been looking forward to seeing this movie…But, I’m worried I’ll hit that saturation point where I’m way to excited and then…Meh, the movie lets me down. Recent example…The Darjeeling Limited.
So, here’s my request for you guys to Stop putting up Cloverfield related material.
December 23rd, 2007 at 12:58 am
I think the 9/11 aspect of this film is going to seriously dent its box office prospects. It’s far too realistic, even for a monster movie. I’d go so far as to say it’s the first 9/11 exploitation flick.
December 23rd, 2007 at 1:09 am
I think this is over hyped bullshit. Quit promoting the bejesus out of the thing, and have some goddamn PAITENCE, ABRAMS! People won’t forget about the movie if you don’t mention it every other hour of the day, for chrissake.
December 23rd, 2007 at 1:34 am
Sean: the most read articles on this site each month are about this movie. People are clearly interested.
December 23rd, 2007 at 2:22 am
Im really interested in what this film is about very interested its a new look for a film plus the whole mystery its gonna be a big hit well atleast the opening weekend for sure then i think it will die out but otherwise im going for sure to see it
December 23rd, 2007 at 6:09 am
‘I’d go so far as to say it’s the first 9/11 exploitation flick.’
And did you not see ‘War of the Worlds’? 9/11 references a-go-go in there….
December 23rd, 2007 at 8:33 am
Wow I think some of you are way off base. Just my opinion as those opinions are yours. I think that all Abrams is doing is making a movie that is modern, using media in a way that it is really used. Todays Youtube, news clips and soundbites come from cell phones, handcams and webcams. He is reporting a story through the means that we are used to seeing in real life rather then in the traditional media of big hollywood style camera work. If there are hints of 9/11 I think it is solely because that is the type of media we are used to seeing now. Destruction of NYC has nothing more to do with it then the fact it is a world icon and everyone knows where it is. People probably are not going to go see or there isnt a big marketability for a monster movie where the beast wreaks havoc on Toledo. I also want to point out that alot of this marketing buzz was created by fans who researched this because of a rough teaser, not by Paramount. Once all that buzz was going on and theories were flying and websites were being made, they just slowly fed it with little bits and pieces, some phoney web sites and again the fans took it from there. Right now there is no more an actual media barrage for this movie then any other that is due to come out. Will it be good? Thats anyones guess. We will all find out in 25 days, then it will just be opinions again on whether it was good or not.
December 23rd, 2007 at 2:08 pm
i doubt this has anything to do with 9/11. people are stupid and don’t know the difference between 2001 and 2008.
December 23rd, 2007 at 3:56 pm
@Rick & demonc13aner,
This film is clearly, clearly, clearly inspired creatively (if not a literal adaptation like WTC or Flight 93) by both 9/11 and our Age of Anxiety…as this first decade of the Oughts have been labeled by history.
You should check out interviews with Cloverfield’s director, Matt Reeves, who continues to point out that 9/11 is an influence and how the filmmakers wanted to use the Cloverfield monster to draw parallels to what happened to New York on that day a la Godzilla to Hiroshima/WW2.
Go here: http://www.aintitcool.com/node/35095
I think my point that Cloverfield’s boxoffice may suffer, b/c many people, especially adults who have avoided war films of late of all varieties from intimate (Grace is Gone) to actiony (the Kingdom) to Oscar bait comedies (Charlie Wilson), do not want to watch anything remotely related to 9/11. When I first saw the Cloverfield trailer during Transformers, a few kids went wild, but most people kind of flinched and there was the sense that many weren’t ready for it. (the old “Too Soon” feeling never ends). Take into account that many of these people don’t populate movie sites and voice their opinions. And whether Cloverfield’s saturation viral campaigns will even express to many that this is a monster movie and not a terrorist movie to the mainstream is yet to be seen/proven.
@Jayfive,
Yes, I agree that Spielberg was reacting to the War on Terror with War of the Worlds (a film I like, it’s sooo dark and relentless like a nightmare). However, that film did not show the destruction of New York City. That said, I saw I Am Legend and you can make the case that it shows mass hysteria in New York and the army’s destruction of the Brooklyn Bridge, but it’s not really the same b/c the movie doesn’t directly recognize New York’s history with terror, and a virus is a lot different in terms of tone/violence than a terrorist attack - the book was from the 1950s and shares many thoughts of its time (while still being great). There are parallels sure, but the distance is great enough that it can flourish in the marketplace and Will Smith (just like Tom Cruise) definitely makes it easier to swallow.
Cloverfield is the first big flick to take on the re-destruction of New York City with a fatalistic glee. We’re talking: skyscrapers falling with plumes of smoke, New York icons being destroyed/decapitated, hipsters being smushed, people on cell phones crying, and the “what is happening” that strikes everyone before they realize it’s a monster. The other big thing with Cloverfield is that it’s filmed in an intimate way Rick pointed out - it’s essentially a “lost tape” like the Blair Witch Project, and much of the ground-level footage of 9/11 was pedestrian-made. Cloverfield has essentially taken an act or terrorism and replaced it with a “what if the terrorists were a giant monster that left scales behind that became little monsters”?
Thus, I call it a “9/11 exploitation flick” but not to demote the film (I’m sure it will be cool and well made, and am not saying that it’s intentions are immoral, not at all). The only other film I can call a “9/11 exploitation flick” is Right at Your Door, but that took place on the West Coast and was more a “post 9/11″ hypothetical.
December 24th, 2007 at 3:33 am
All this HEARSAY of the viral marketing not working or others with they opinion that this movie will bomb are completely hipocritical !! If you truly believed in your own “powerful” words, you wouldnt have anything to do with these sites or what thier about. The fact that you have an opinion or hypothesis at all about the outcome of this movie and its marketing is a sighn that not only is it working but that your all also going to join the rest of us and see it. Its interesting, exciting and if you admit it or not your all hooked. So either boycott it and all it stands for completely or stop with the bad mouthing a GENIUS marketing approach and what looks to be a quality movie in a much needed, predictable, time.
December 24th, 2007 at 9:41 am
yeah, what noah said. except add “bitch!” in there at the end
December 27th, 2007 at 2:20 am
everybodys arguing about this being all about 9/11
9/11 this 9/11 that, JUST SHUT UP.
nobody can enjoy new films without bringing all this politcal bullshit.
and no this won’t get “over saturated” its fucking cloverfield 1-18-08!!!!!!
December 27th, 2007 at 12:35 pm
it was just an opinion then,
now its certain to me.
the fact that the movie was meant to be designated as a date (1-18-08) it’ s a proof.
not only IN the film but in the ….marketing and all of this exitement, I believe it was very carefully planned.
All of this “pre-atmosphere”… i think this was meant to be related.
they are not only looking for many people to see the movie, not just $. they are trying to produce something bigger.
(my english is awful, i wish you can understand my point, at least)
December 27th, 2007 at 1:28 pm
if i undestand you correctly, what you are saying is that the marketing campaign is not only to promote the movie, but maybe a more expansive story, that will be presented it different forms of media, like tv, movies, cartoons, games, toys, and so on, therefore being a much bigger experience.
December 28th, 2007 at 12:00 am
@big daddy
I think what vicente is trying to express is that by signifying a specific date in ambiguous chalk along city sidewalks, the marketers of Cloverfield are alluding to the ever-presence of 09-11-01 in the popular consciousness. I hadn’t even considered that connection, but I almost will.
@tucho manta
Calm down dude. Jesus. When even the director of Cloverfield accepts comparisons to 9/11 and says his film draws on the same anxieties and situational terror as that event, comparisons to 9/11 are relevant, responsible, and nearly obvious. If you don’t believe me, I guess you’ll believe Roger Ebert when his review comes out all across the world, or even possibly, in the numerous editorials that are written to explain why the film did not do as well as many thought it would (first reason will be that internet marketing still doesn’t connect with a lot of movie goers and is too esoteric and 2) most theater goers will avoid terror-related films, even in sci-fi guise, just like they have with war films of all types in 2007.
December 28th, 2007 at 8:18 am
i respect the doh doh, but to be fair, the war movies that have come out recently suck
December 28th, 2007 at 12:17 pm
I really couldn’t give a flying fuck about the people going on about how it’s going to be overhyped or that it’s too related to 9/11.
First off, if this movie is overhyped then how come BARELY any channels are covering the movie? Aside from the three different TV spots, I haven’t seen jack SHIT about this movie like in interviews.
I respect this movie because it’s attempting to do one thing:
Keep it’s plot unknown.
Movie’s suck these days because they’re too predictable, too unoriginal and lacking just a plain wow factor. Superbad sucked for this reason too and while I have respect for Seth Rogen and his acting in The 40 Year Old Virgin, Superbad was really fucking stupid.
The writing for movies since 2006 has taken a bit of a decline. So right now, we’re in a period where flashy/gimmick movies are the only ones proving to be GOOD. Transformers was one of those and I personally loved it.
All you guys can go be critical and ruin your experience. I personally will be seeing this opening day and I look forward to a movie unlike any other. From the perspective of a sci-fi/horror/thriller fan, this movie looks like it’ll be a nice refresher of “Best on the Big Screen” movies.
December 28th, 2007 at 11:40 pm
I just heard the radio ad its put more information on the radio then on the video. I think it could be a swim mooses are something……or a zilla like everyone says. I do want to know how it looks for I see the movie.
December 29th, 2007 at 3:42 pm
I just have to say a few things after reading this. I personally like the way this movie is being presented it’s a great marketing trick which is hardly used. Also, all of this 9/11 crap: Yes, they are relating 9/11 to skyscrapers falling and all of the terror. But also, it’s been happening for a long time. They are trying to get people’s anxieties and give you that realistic feeling. This wouldn’t be any different if it was the same movie (in script and theory, not special effects) 20 years ago and it (the monster thing) was engineered by the commies and let loose on America, because people feared the communists invading then and it would scare the crap out of people. For instance, if you have watched Red Dawn, in my opinion it’s a cheesy flick, it’s totally realistic in some ways and so unbelievably farfetched in others, and actually funny to watch, but when it came out it freaked some people out like I’m sure this movie will. That’s the idea and if you honestly can’t handle it because it’s too close to 9/11 and too real DON’T watch the movie. Simple as that. I do understand you have an opinion about this movie but many people like the idea and direction with where it’s going on this site so don’t come here and complain because we generally like this movie.
December 29th, 2007 at 4:10 pm
January 18th was the same day that plans were put in place for the World Trade Center. Kinda think they really are getting into that whole 9/11 thing.
Also the same date as the Paris Peace conference. Not sure what has to do with monsters though…
December 29th, 2007 at 11:55 pm
that was whta i meant.
it´s not only the movie.
what is going on now, and what is gonna happen after the premiere….
and a date….we refer to what happened to the worlf trade center as a date (9/11)
and so we had to with this movie ((1/18/08) because there was no other way.
tha “marketing” for this movie is trying to go further….beyond the movie itself or the money.
tha’s what i’m saying….
they’re trying to produce a legend…a post modern tale.
and they are using the recurses like this realism…etc……
well. again sorry if it touches someone….
i’ just want to see the movie i think its gonna be …..cool
hahaha
well….be happy all of you :)
December 31st, 2007 at 2:20 pm
it soundes like godzilla and more like a dyning zombie
December 31st, 2007 at 2:24 pm
it soundes like godzilla and it could be a american godzilla cause in the 1998 film of godzilla there is one left egg in the buiding so its godzilla i have a lot of movies off godzilla when cloverfield comes out on dvd im going to buy it
January 3rd, 2008 at 10:44 am
the monster is going to look like a big fake digital monster. just like godzilla did. These movies usually suck because everyone wants to know wat the monster looks like. and than when they find out wat it looks like thats it. Usually these movies lack a plot.
January 3rd, 2008 at 11:32 am
your face lacks plot
January 3rd, 2008 at 11:33 am
the problem with the american godzilla movie was they were too busy trying to please the mike andrews out there with a flucking plot. if they had tossed the plot and just provided carnage and destruction, and a kickass godzilla, then it would have been a better movie
January 3rd, 2008 at 11:42 am
I agree Big Daddy. The success of the previous Godzilla movies was not because little Roshiko was torn between a Mother with a drinking problem and his love of poetry taking him off to boarding school. All the while struggling with his feelings of inadequecy living up to the goals of his father. It was because Godzilla blows radioactive crap out of his mouth and gigantic space monsters destroyed things…..and that is where the American Godzilla failed.
January 14th, 2008 at 2:13 pm
Cloverfield actually looks like it has a good plot. The reason- It designates about 15 minutes beforehand to introduce the characters before going into monster-madness. The plot is becoming clearer, Beth’s apartment was damaged (understatement) and Rob and friends go to rescue her.
From the looks of it, the movie is insane. And you can’t deny it was inspired by 9/11! The same way Godzilla rose from Hiroshima and Nagasaki’s ashes.
January 17th, 2008 at 1:37 am
The Growling sounds like black metal vocals like Gaahl of Gorgoroth
January 17th, 2008 at 6:04 pm
So far it seems to have kept up the hype… But you never know, it could all go away in these last 4 hours!!!! Woot!!! 4 hours!!!!