Cloverfield Monster Destroys San Francisco

Posted on Friday, December 21st, 2007 at 1:41 pm by: Peter Sciretta

Cloverfield San Francisco chalk

Today Chalk graffiti was found all around San Francisco. The message reads “What is Cloverfield? 1-18-08″. Did Paramount hire viral marketers to spread the word about the upcoming monster movie all over the city sidewalks? Or is there some crazy JJ Abrams fan with chalk on the loose?

photo: SFist

Comments

Listen

Comments to “Cloverfield Monster Destroys San Francisco” Feed for this Entry Trackback Address

Jerry Butler Says:

December 21st, 2007 at 1:58 pm

Like SF doesn’t have enough graffiti. I’m going to go around Hollywood and scribble “JJ Abrams is a tool… 12-21-07″ right now.

JAY SCHOFFSTALL Says:

December 21st, 2007 at 2:04 pm

HE’S A TOOL BECAUSE HE MADE ALLIAS, HE’S GREAT BECAUSE EVERYTHING ELSE HE’S MADE.

YOU’RE JUST A TOOL JERRY!

TheDohDoh Says:

December 21st, 2007 at 2:05 pm

This is the cheapest attempt at viral marketing ever - I can’t believe a studio would hire somebody to do that, especially when the ATHF pranksters probably need some work to buy a pound of weed.

It would awesome if they planted big logo’d monster scales around cities, and if they put globs of gooo on them (if applicable), super. Or even bouncy ripped off heads of the Statue of Liberty.

Jerry Butler Says:

December 21st, 2007 at 2:15 pm

CAPS LOCK MAKES YOU RIGHT!

Anyway.

I doubt this is CF viral marketing. If it is, I’d say that defacing private and city owned property is probably, um, yeah….. illegal.

James Says:

December 21st, 2007 at 2:17 pm

Whell, i lol’d :D Viral marketing or crazy fan - still funny enough :D

big daddy Says:

December 21st, 2007 at 4:07 pm

its chalk, it washes off in the the rain, or the piss. no biggie. thats why they didnt spray paint or anything.. tool

big daddy Says:

December 21st, 2007 at 4:16 pm

i totally agree with you doh doh, when i saw the chalk, the first thing that ran accross my mind was “not even bubble letters?”

CloverfieldClues.com Says:

December 21st, 2007 at 4:17 pm

It looks like it is part of a larger street marketing campaign: http://cloverfieldclues.blogspot.com/2007/12/cloverfield-guerrilla-marketing.html

Jerry "speechless when ill" Butler Says:

December 21st, 2007 at 4:31 pm

sorry, I suppose I’m just a little bitter.

Two weeks ago I ordered a Slusho sweater as a xmas gift. Funds were deducted, but I never got anything. I emailed those idiots, still never got a response. Not a… your item is on hold, we sent it, nada.

at least now I know that the $28 they robbed from me went towards something important… like buying chalk.

big daddy Says:

December 21st, 2007 at 4:35 pm

thats unfortunate, i thought about it, i wanted to get a note from the chuai station, maybe they are gonna send you one, jerry. thats me being optimistic. but yeah, for 28 bucks, they could have bought a variety of colors, draw a burning building or something… unless its some crazy fans

Jerry Butler Says:

December 21st, 2007 at 4:52 pm

Assuming that the first order they received was order #1, doesn’t seem like they are really doing that great selling merchandise, as my order number was in the low 2000’s.

But still, having their drilling operation unleash a punishing beast of ginormous dimensions to wreak terror upon them is no excuse for piss poor customer service.

Seriously though, I really never got what I paid for.

big daddy Says:

December 21st, 2007 at 4:57 pm

you would think that with the monster raping everyone, they would at least offer great service, so no one will bitch. but nope, bad service and a beast raping….. anyways guys, happy holodays

big daddy Says:

December 21st, 2007 at 4:57 pm

holidays.. dammit

CloverfieldClues.com Says:

December 21st, 2007 at 5:28 pm

Jerry, from what I’ve heard, they don’t charge the card until they ship, so you will probably be receiving it soon. As far as the email response, they have been slow responding to emails, but i have heard that some people received the following message: “Due to a large volume of backorders Slusho! is a little behind. Be aware though that work is being done to get it all caught up and current. Thank you for your patience.”

There is a discussion about it here: http://forums.unfiction.com/forums/viewtopic.php?p=439723#439723

Jerry Butler Says:

December 21st, 2007 at 6:03 pm

Thanks for taking the time, CC.com.

Hey, I’ve got a question for you. I’m sure you’ve seen that leaked pic if the monster with the whale lice. You fella’s think it’s legit?

CloverfieldClues.com Says:

December 21st, 2007 at 6:28 pm

No, it’s fan made: http://cloverfieldclues.blogspot.com/2007/09/fan-made-cloverfield-monster-art.html

Jerry Butler Says:

December 22nd, 2007 at 12:08 pm

Bummer, I thought the lice idea was pretty darn original and would have been an interesting element to see.

big daddy Says:

December 24th, 2007 at 9:46 am

i did too, it looks cool. i was thinkin that if it isnt that monster, it should be.. but hopefully its a better monster

Davis Says:

December 26th, 2007 at 7:57 pm

It’s being conducted by a hollywood based viral company called A.D.D. Marketing and it is a nation wide campaign.

jimmy Says:

December 27th, 2007 at 11:45 am

The posters in NYC say “What is It?” now too…

Rosebud Says:

January 1st, 2008 at 6:49 pm

Wasn’t there a little girl arrested and fined for writing on a sidewalk with chalk not to long ago. I thought that victims of homicides were normally out lined with chalk. Would someone please throw a piece of chalk at Jerry B? STOP!!! INTHE NAME OF THE LAW!!!!
HAHAHAHAHAHAHAHAHAHAHAAAAAAAAAAAAAAA!!!!!!!!!

Cypher Says:

January 3rd, 2008 at 8:32 am

What is it with this
site cutting off the
last words on everyone’s
sentances??
I’m trying to read comments
but it’s impossible.
It does, however
sometimes make for a laugh…
â€œDue to a large volume of backorders
Slusho! is a
behind. Be aware though
that work is being done to get it
all caught up and current.
Thank you for your patience.â€

Thats what I saw anyways :-P

Cypher Says:

January 3rd, 2008 at 8:38 am

And it’s not just this comment
page…..
It’s all of them.
Which is why my comments
May look like bad haiku.
Because I want you guys to see what
I type is all.
Think they need
To fix they’re margins.
Or whatever.
I know squat about web designing.
But I’m sure they’ll
See what I mean.
When someone complains about me :-P

rod42 Says:

January 4th, 2008 at 5:49 pm

i think it b 1 of the baest from revation that come from the sea but then agin i think i b the anti christ

Comment Now!

Commenting Rules: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. /Film reserves the right to delete comments and ban anyone who doesn't follow the rules. Thank You!

/bloggers

/top_commenters

/search

Cloverfield Monster Destroys San Francisco