New Cloverfield Video Revealed; Viral Contest Launched

Posted on Thursday, December 13th, 2007 by Peter Sciretta

Cloverfield Video

The guys at BadRobot have devised a new viral plan, and have decided to launch a contest urging fans to embed a new video clip on their blogs and myspace profiles. The top 20 people whose widget is grabbed the most will win a prize. If you think about it, this is actually a very genius plan by the guys at BadRobot. Without spending a dime on advertising, they will get their footage embedded on thousands upon thousands of web pages. Talk about free viral advertising.

The new video clip, which can be watched below, features an introduction by JJ Abrams (it looks like he shot this inbetween takes on the set of Star Trek..) followed be an extremely extended sequence. Beginning with the monster’s first roar, the clip follows Rob and the gang up to the roof, down to the street where the statue of liberty’s head crashes, and into a store. If you’re not excited about this movie yet, watch this clip. After seeing Diary of the Dead at Toronto, I was worried that Cloverfield might feature a lot of the same, but with some cooler effects. By the look of this short clip, I am very wrong. Watch this sucker now!

Thanks to Dennis at CloverfieldClues for passing this on.

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  • Jerry Butler
    I saw this movie already.....on my tv on 9/11.


    Seems, being as how the Godzilla franchise was based on our fears of atomic energy, Abrams is sort of relying on our fear of those "big, faceless, unstoppable" terrorists and sticking a nice and neat monster face on it all.
  • Danatic
    Uptight, much? It's a monster movie. Take it a face value. This isn't high school English.
  • aldude
    I know what you mean, seeing the cloud of dust rolling down the street did make me think of 9/11 still we cant keep having to tip toe around that issue , its a film and a very good looking one at that.
  • Teddy
    Can't wait for this to be up and ready. I'm not going to win, but I sure will enjoy seeing how it turns out!
  • Lance
    Jerry, 9/11 and Cloverfield might have similar elements, but
    Cloverfield is purly entertainment. If Abrams wanted to relate
    to 9/11, he would've made a documentary or something...
  • Michael
    When is this going live? "Tonight" is kind of vague ... anyone know where it's being hosted already, 'illegally' according to contest rules?
  • LordBlaco
    Where do you get the code from? for the widget?
  • The video is back online now
  • Jerry Butler
    I guess my point was...... just the way that a decade after we dropped the atom bomb on Japan, Godzilla sprang up as a sensation there because it spoke to a very real fear within the populace...

    Abrams appears to be banking on the same thing happening here with us in a post 911 society. The visuals there are not accidental.

    That's it.
  • Tara Craft
    I just noticed something in this video...So I went and looked on other sites for larger size videos....if you slowly loop the shot of the monster in between the buildings it looks more like it's foot rather than the whole monster. Crushing a building, and the "effect" of the legs walking is really it's toenail surrounded by falling debris...Seriously...Think really BIG...focus between the movment of legs really slow and I promise you will see what is really a big black claw attatched to a big *bleep* foot.
  • Avery
    Well,we know now that that spoiler review was a hoax.This video just proved it.Good!!!!
  • jackal27
    I think Craft is right about the foot thing. Maybe.... While it DOES look like a foot, why can't anyone see the rest of the monster??

    A great advertising campaign. Nothing beats word of mouth, and I have a feeling that this contest is going to spread word about Cloverfield FAST. I also have a feeling that someone who's going to go see it in whatever town wins will spoil it for all of us.

    More movies need to have trailers and mysteriousness like Cloverfield. It's most certainly better than giving the whole film away in the trailer, I'm looking at you AVP2, and it's built this film SO much more hype.
  • krackajap
    "he new video clip, which can be watched below"
    "If you’re not excited about this movie yet, watch this clip."
    "Watch this sucker now!"

    Someone really wants to win this contest eh? lol
  • Krack: I'm just really excited about the film. Besides, As accredited press, we get to attend advanced screenings, so winning the contest wouldn't do anything for us.
  • Kestrel
    Wow. I have to admit, this really ramps up my enthusiasm for this film.
  • Pat
    "Avery Says:

    December 13th, 2007 at 10:50 pm

    Well,we know now that that spoiler review was a hoax.This video just proved it.Good!!!!"

    ;)
  • Pat
    to the people complaining about the clowd of dust rolling down the street because it looks too much like 9/11... how else are they supposed to depict it? That's what happens when a large building gets knocked over instead of imploded. People may as well say "from 9/11 on, no more large buildings can be knocked over in any movie"
  • Jerry Butler
    The point was, once more, that there is clearly subtle psychological intent there. Which is fine...........about time someone in pop culture tries to capitalize off of what happened on 9/11.
  • big daddy
    9/11 was a terrible time in our history, and we should not take it so lightly, movies like cloverfield are making the terrorist win. cloverfield supports osama bin laden.. jj abrams eats babies.... buildings falling down are trying to make nuclear bombs... dust clouds are selling enriched uranium... i think you get the point
  • big daddy
    i like to feel fear, its fun when its a movie, thats why i like cloverfield, and thats why i try not to think alot about 9/11, cuz 9/11 is real fear. bringing up 9/11 is just a cheap way to get attention.. lets just end it there
  • Avery
    I think that this film is just trying to teach us to not mess with mother nature!!To wake us up before it's too late.To stop war,and the destruction of our world.It plays on our fears of terrorists and disasters ,so soon after 9/11.It's just like how the original "Godzilla"played off the fears of the Japanese so soon after the bombings.This is meant to be our "Godzilla".
  • Tara Craft
    Leave 9/11 thoughts in your minds and hearts.....I'm a little tired of the subjects ability to be mentioned in almost every single non related topic. I need a break from it...even with all the time that's passed. ty.

    Back to the subject :-)

    You know us Americans..Gotta do it bigger..Gotta do it better..

    This Monster is going to be like Zilla's much bigger, more *bleep* off cousin from the 'West side'. After looking at more shots of video I'm convinced I was right in my previous comment. I was wrong about the view though. It's a side view, not front...the beast is walking L to R, through the group of buildings and out of the shot.

    This is strictly my opinion, but I REALLY think i'm right. I hope so.
  • fanboy d
    cool, i wonder how much of it will be in real time like this...
  • big daddy
    all of it fanboy, thats what they say
  • Well, any doubts I had about this are completely washed away. HOOOOLY FUUUU*K!! Got chills watching it on a little pop-up window. I can only imagine what it's gonna be like in the theater.
  • Eddie
    I haven't been this excited to see a movie since I was a kid! January can't get here soon enough!
  • dav-here
    This looks like the movie that Godzilla '98 SHOULD have been.

    Can't f--kin' WAIT!!!
  • Sterango
    Isn't the head of the stature of Liberty like 3 times the size as portrayed in the clip?
  • Sterango
    isn't the actual size of the head of the stue of liberty like 3 times the size of that puny thing rolling in the street?
  • Gonzoforyou
    Fuck you people and your 9/11 post generation and how it feels it was all a conspirecy get over it, it was 6 fucking years ago
  • jason
    the way the guy in the end says ''i saw it rob i saw it it's alive'' kinda tells me it's somthing rob has been researching or knows about.and he told his friend about it and thats how the friend knows what it is.so it's probly some mythical creature
  • Tmoney
    hey guys....really check out the head of the statue of liberty....notice all of the small ring scars on her head...obviously our lady liberty took a giant tantacle to the face....a tentacle of a GIANT SQUID!! if its a giant quid or any type of friggin mutation of a giant squid I will be greatly disapointed....giant squid movies are played out simply because of the fact that they might actually be out there...and I want to see something a little bit more sci-fi than that....again when a giant squid hooks their pray with tentacles, it leaves suction hole marks on the flesh! what do you guys think?
  • Gonzoforyou
    EVERYONE who wants to see the monster go to


    http://www.apple.com/trailers/paramount/cloverf...

    And when the soldiers are shooting at sumthin and it pans to the 2 at the garbage can pause use your arrow keys to go frame buy frame to the next clip which is the buildings falling and once you get a clear pic you will see the monster very clearly its green in between the buildings
  • Anger
    I remember seeing a video on 9/11 of someone watching the cloud roll toward them, and then go inside to see the clouds cover the window. This was done on purpose, for sure.

    I have nothing wrong with this fact, however, as just this few minutes of trailer has given me the chills. The good kind. The kind that warns you of nightmares.
  • Shane
    um... Jerry be quiet. This visual style is largely used for realism, not EVERYTHNG is a comment on America lol. You have not even seen the movie to judge what it is a comment on. Is imen on black a comment on terrorismn.,, NO. Is ever movie that america was attacked by "ANYTHNG" a comment on 9/11 NO. But man how much does this trailer make you want to see this!! drool... man ...subtle psychological intent on a few minute trailer with a monster... now who is the true monster?
  • Shane
    Jerry the "always right hater, BLOGGER FROM HELL" muhaha. Now that's a movie i would be scared to see.
  • nyc resident
    could we please stop blowing up cities, blow up the suburbs, or maybe a rural town, how about a reactor meltdown in wyoming? or stop blowing things up for a while write a story about growing cities and how much fun they are when the populous is not running down the street screeming.
  • Hmm
    Im with nyc resident. independence day and godzilla was already done, redoing those movies mimicking 9/11 footage is not cool nor creative.
  • MacReady
    Is noone curious about the screaming mutating woman in the Tent? Think Carpenter not Lovecraft. You humans and your guns.
  • big daddy
    i think we are done talking about the similarities with what happened to the wtc. it was terrible and all, but please, move on. We cant stop making movies with dust clouds and falling buildings just because you people are going to bitchmoan about it. if you dont like it, dont watch it, get on with your life, quit wasting your time and saying this movie isnt cool, because guess what? I like it, and i dont want to hear it (read it) anymore. They took the towers out of certain movies out of respect for the victims and their families, but good god, it was years ago. Life goes on, and at the risk of sounding heartless, we cant all stop enjoying ourselves because some people will be reminded of that day.
  • big daddy
    and another thing, why in the son of a fluck would anyone want to make a movie about a giant monster attacking a suburb? maybe a scene, but not a whole movie. We want to see destruction and carnage, not a few houses here and there getting smashed. Its ridiculous to say that its been overdone, because thats like saying an action movie with explosions is overdone, or a pixar movie with 3d animation is overdone. Giant monsters belong in big cities, the bigger the better, and i cant think of a better city in america than new york. and from their prospective? cmon, thats gonna be great. I bet the japanese dont bitch about tokyo getting blown up in all their movies.
  • Hmm
    ...and its people like Big Daddy whom we can thank for having brain-numbing, mindless destruction being thought of as top entertainment. I mean heck, whats wrong with gratuitous, graphic depictions of ultra-violence anyways? The NRA, the presidential admministration, and right-wing religious nuts would say there is nothing wrong with that. I'd like to see a film that has a monster demolish Big Daddy's house and proceeds to shit on it while slapping his mother. Now that'd be entertainment! Right?
  • Anger
    That was a stupid attack on Big Daddy. He was only stating the truth in what the majority of people enjoy. Most people are drawn to the animalistic destruction we see in these movies, thus making them hits. There are the few who enjoy intelligent movies, or even intelligently made movies, and i can say that i will be seeing this movie not for the destruction of NYC but for the way in the which the film was made and the suspense it may bring in its realism.
  • its not a fucking metaphor about 9/11, like people were saying earlyer if he wanted to do something like that he would have made a movie about 9/11. its a monster movie that IS about a MONSTER.

    and also big daddy was pretty much just saying what a monster movie should be like, big explosions, mindeless destriuction, thats teh way a monster movie should be anyway
  • big daddy
    just to reply to "hmm", who didnt get what i said like the rest of you did.. movies are fun, i never said i liked real violence.. i like cinematic ultra violence as much as anyone else. and if a monster shit on my house while slapping my mother, i would think "i better record this, people are gonna wanna know how it all went down"
  • Rogerio Correia
    awsome! I live in Brazil and I can't wait to watch this.
    Some Kind of Monster!

    I'm gone!
  • Jonathan
    "hey guys….really check out the head of the statue of liberty….notice all of the small ring scars on her head…obviously our lady liberty took a giant tantacle to the face….a tentacle of a GIANT SQUID!! if its a giant quid or any type of friggin mutation of a giant squid I will be greatly disapointed….giant squid movies are played out simply because of the fact that they might actually be out there…and I want to see something a little bit more sci-fi than that….again when a giant squid hooks their pray with tentacles, it leaves suction hole marks on the flesh! what do you guys think?"


    Well it seems that it came from the water on the posters and there is slashes in the Statue of Liberty... Rumor is, its Lovecraft's Cthulhu.
  • big daddy
    rumor is, you're an idiot
  • BH
    So....Big daddy and everyone else gets all bent out of shape when Hmmm attacks his views, and then BG turns around and calls Jonathan an idiot.....nice, very classy.
  • BH
    Sorry, that should have been BD, not BG.

    I don't care what the movie is supposed to or not supposed to represent. I LOVE these "doomsday" movies. And the simple fact that it is done the way it is (a la Blair Witch project) just creeps me out all the more. CAN'T WAIT!
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