Update: Six New Dark Knight Viral Sites Have Launched
Last month Warner Bros ramped up their Dark Knight viral efforts with a Halloween game on WhySoSerious.com, which required visitors from around the United States to band together to solve a puzzle. The challenge was awarded with a new photo of Heath Ledger as The Joker, and a new domain name: RorysDeathKiss.com. The new site asked fans to organize large groups dressed like The Joker, and take a photo infront of the “most famous landmark in your city”.
A Gotham Times newspaper was sent out to the winners. The paper features some new website URLs which will probably result in the next leg of the online game.
- TheGothamTimes.com: The official website of The Gotham Times. The first online edition will launch on Friday November 23rd.
- WeAreTheAnswer.org: Which is not yet online.
There is also mention of the following email address: humanresources@whysoserious.com. When you send a message to that address, this is the auto-response:
See you found my little message. So, do you think you have what it takes to be a part of my circle of friends? Are you a backstabbing, self-promoting, ambitious clown who will do anything to prove yourself to me? If so, the first step of your application process awaits…if you know where to look.
Paul at FofR sent us the following photos from the publication, which can be viewed after the jump.
You can check out more photos from the newspaper on moviechronicles.
November 23rd, 2007 at 11:16 am
Hi -
I have just sent off that e-mail to HR - then I went and had a look at the paper again and there is a part that you can peel back underneath it it says Ha Ha Ha - if you click this you go to The Ha Ha Ha Times - http://www.thehahahatimes.com/default.htm
November 23rd, 2007 at 12:20 pm
This is pretty exciting stuff. Best marketing campaign I’ve seen in quite awhile.
November 23rd, 2007 at 12:29 pm
There’s a tear away on the first page that takes you to the hahahatimes website.
November 23rd, 2007 at 2:57 pm
on the second page of the gotham times is a phone number.
November 23rd, 2007 at 4:21 pm
anyone find out why joker has all of the phrases and words circled yet? I’ts probably some jumble
November 23rd, 2007 at 5:20 pm
i sent an email to
letterstotheeditor@thegothamtimes.com
is an email address on the gotham times.
Let’s see what’s happen
November 23rd, 2007 at 9:03 pm
Wow, that’s a great marketing campaign… I’m excited to see Batman in the new costume…
November 27th, 2007 at 5:46 pm
Just received an e-mail listing numbers. assuming they are the letters from each circled red word we get… S,D,I,T,N,O,M,O,I. Anyone else at this point? Any hints?