Apparently if you buy the Clueless “Whatever!” Edition at Walmart, you’ll get a colorful blue, white and purple Transformers beach ball. This has to be the weirdest DVD freebie promotion I’ve ever seen. How much of a crossover audience do you think there is between Clueless and Transformers?
May-be the marketing team figures that a young party audience might buy this DVD and the inflatable beach ball will sneakily become free movie promotion at the next pool party? Is there anyone from Paramount marketing available to explain?
via: Gizmodo
August 22nd, 2007 at 8:25 am
I love Clueless and I love Transformers. So I bought that when I saw it a month ago. Oddly enough, it’s attached to the Clockstoppers DVD, too.
August 22nd, 2007 at 6:00 pm
This is actually a promotion by Paramount in Wal-Mart stores around the country.
A little over a month ago I was at a Wal-Mart and they had a section labeled something like Summer Movie Extravaganza, and all the Paramount DVD’s there came with a Transformers beach ball like the one pictured. Movies like The Brady Bunch Movie and Coneheads came with this bit of beach goodness as well.
So this one just seems strange on the surface