When the Cloverfield trailer hit one of my colleagues commented on Paramount’s genius marketing plan. I told him it’s not Paramount, JJ Abrams and his production company Bad Robot deserve the credit. I knew this because I’ve followed the viral marketing of Lost. The whole idea sounds less like an old school Hollywood idea and more like new school Hollywood using the internet the way it should be. Advertising Age has posted a new article summing up the whole Cloverfield phenomenon. The only interesting new tidbit follows:
Who cut the “Cloverfield” trailer? Paramount isn’t saying. Execs at and spokesmen for the studio did not return calls seeking comment. But a person at a postproduction house that works closely with Paramount on all its trailers told Ad Age that the trailer “came out of left field for all of us” and that the consensus was Mr. Abrams had cut the trailer himself.
If this is true (which I believe to be the case) it makes me wonder how hands on Abrams is on this project. The more involvement, the more faith I have in the project. No offense to screenwriter Drew Goddard or director Matt Reeves, but people rushed to the internet based on JJ Abrams name.
July 18th, 2007 at 7:23 pm
Note the Slusho site says that Noriko loved ‘libations’ — libations are a sacrifice of sorts to a god. Does anyone feel this could have any relevance?
And why isn’t Ganu’s cousin ever named? He remains, simply, “Ganu’s cousin”.
I’m just trying to find these hints.
July 18th, 2007 at 7:24 pm
And Pete, I rushed to the internet based upon wanting to know what the hell this movie was called, and what the hell was happening in the trailer. Personally.
July 22nd, 2007 at 10:02 pm
I seen the preview when i went to go see Transformers on Tuesday, July 3rd. and its been drving me crazy until today when i found out everybody has no idea what it is. and i swear if anyone in my cool city of Turlock is gonna find out information about this Giant Monster flick, im gonna be 1st
July 27th, 2007 at 2:55 pm
THEIR IS A NEW PIC ON 1-18-08!!!! #5
CHECK IT OUT