Cinematical has posted the new theatrical movie poster for The Invasion. We were once excited to see this Invasion of the Bodysnatchers remake, with rumors that the film had been almost entirely rewritten by The Wachowski Brothers. But then the film’s trailer scared us off. It was so bad that we stopped even caring about the release. But as it turns out, the July 4th extended holiday weekend is not conducive for news. And thus, we needed something to post.
The new poster doesn’t play much better than the trailer. Seems like the Warner Bros marketing department is relying way too much of the faces of the film’s stars to sell some tickets. Check out the full poster after the jump.
July 3rd, 2007 at 3:41 pm
I want to see this film.
July 3rd, 2007 at 5:57 pm
Not a very good poster in my opinion. The yellow letters are really bleh with all of that red.
July 3rd, 2007 at 6:35 pm
Um. The trailer was actually good? Mostly everybody else agrees with this.
Look around. But you guys are hard to please, lol. Get the stick out of your ass.
July 3rd, 2007 at 7:03 pm
Everyone I’ve talked to were disapointed with the quality of the trailer. But I guess we all just have sticks up our asses :P
July 3rd, 2007 at 9:26 pm
I wasn’t talking about the trailer, I was talking about the poster :p
July 3rd, 2007 at 9:33 pm
LatinoReview says: “Pretty crappy looking if you ask me.”
http://www.latinoreview.com/news.php?id=2324
Movie Marketing Madness says “This is probably the weakest part of the campaign that’s been released to date.”"Whatever the case it’s a disappointing effort.
http://www.moviemarketingmadness.com/blog/2007/07/03/new-invasion-poster/
July 4th, 2007 at 7:36 am
i’m keen on the movie itself but the poster is just awful
July 4th, 2007 at 2:02 pm
Personally, I think it’s okay as far as posters go. I can see the argument that they’re relying a bit too much on the actors (for their faces). On the other hand, even if you had some no-names this kind of postesr would work. The idea is that behind them is the massless, faceless conformity. The very close up of the lead actors shows you that they’re different: defined, not part of the mass.
The red serves to wash everything out but notice the actors’ eyes. Very defined by contrast. Likewise, yellow is the one color you do want to use against red (in limited doses) to show extreme contrast.
So, from a visual marketing perspective, it’s actually well done. From a full marketing perspective, how well done it is will depend on how effectively it entices people to see the movie (or furthers their desire to do so).
July 4th, 2007 at 2:11 pm
The trailer looks good but the poster sucks.