Before every movie release, the studio usually likes to low ball their estimates just in case the film doesn’t preform as well as they actually believe it will. So it doesn’t really come as a shock that Shrek the Third producer David Katzenberg is downplaying the box office predictions. What does surprise us is how unconfident he seems in the following quote:
“I just caution everybody: for Shrek it’s not where we start, it’s where we finish,” Katzenberg told reporters at the Cannes Film Festival. “I hope we have a very, very good weekend, but I don’t expect us to set any records.”
Meanwhile, most industry analysts expect the film do do anywhere from $100 to $120 million in it’s first weekend, below most if not all of the records.
May 17th, 2007 at 2:08 pm
Shrek might not break box office records but that’s not gonna stop the sequels from coming:
Check out this interview with Antonio Banderas, he mentions that they’re working on a spin-off flick of just Puss in Boots:
http://www.thenewsroom.com/details/312530/Entertainment
May 18th, 2007 at 12:48 am
The Internet is abuzz with rumors that this Shrek kinda sucks. And I think Katzenberg knows it. Hence, the downplayed box-office forecast.
May 20th, 2007 at 4:05 pm
You guys were soooo wrong! Shrek The Third broke
a record for the highest grossing animated film debut
ever & it wasn’t a sucky movie like everyone else
was saying! I thought that it was funny & I’m excited
for the 4th one… even though we have to wait until
2010!