Our Disney sources have confirmed with us that Pirates of the Caribbean: At World’s End has been moved up for a Thursday night release. The film was originally scheduled to hit theaters on Friday, May 25th (on Midnight in select market theaters) but will now be released one night earlier. Screenings will begin at 8:00pm on May 24th. Pirates will now have more than four days to make a huge slam at the box office (considering Monday is Memorial Day).
I question the timing of this decision, coming off of the record breaking Spider-Man 3 weekend. Will Disney try to sneak the Thursday night numbers into it’s Friday box office take? Was this decision made to ensure another record breaking performance? As you probably know, Pirates of the Caribbean: Dead Man’s Chest was the previous weekend record holder before Sony’s Spidey shot their webs. My sources tell me the booking was made over a week ago, so there is no truth to this conspiracy theory.
Either way it’s a very smart move from Disney. It seems like the opening weekend is everything now-a-days. So much so that the studios are doing all they can to extend the weekend into a longer period of time (in this case 4 1/3 days). I’m surprised they don’t go balls to the wall and release the film on Wednesday night.
DreamWorks is also planning an early release for Shrek the Third, which will hit most theaters on Thursday, May 17th at 10:00pm.
May 8th, 2007 at 12:18 pm
Hey guys, just a quick suggestion. When the headline says “Release Date Change: Disney Moves Pirates of the Caribbean: At World’s End” and the first sentence says, “Our Disney sources have confirmed with us that Pirates of the Caribbean: At World’s End has been moved back for a Thursday night release.” That conjures up images of a week long wait for the film. Maybe you should have said, moved up for a Thursday night release.
Just an idea. Most people read only the headline and if that grabs them will commit a few moments to the first sentence or two. If it is a movie or topic they are extremely interested in they’ll read the whole thing. I just thought the first few sentences were misleading and a little obstructed. Thought you should know.
May 8th, 2007 at 12:24 pm
Walter,
It was not out intention to mislead. You make a valid point, and the story has been changed.
November 19th, 2007 at 7:23 pm
BOB B THIS MOVE SUCKED LIKE POOP! I HATE THE DUMB MONKEY AND THAT DUMB GIRL! I DON’T THINK GIRLS SHOUD BE IN THIS DUMB MOVE!
November 19th, 2007 at 7:26 pm
SORRY THA WAS MY SISTER YOUR MOVE WAS SO COOL i LOVED IT WAS THE BEST MOVE