We now live in a world where trailers and previews now have advertisements and marketing plans. Have we gone insane? As you probably already know, Disney/Pixar will present a 9-minute sneak preview of Ratatouille on Tuesday, May 1st.

In an innovative cross-media promotion intended to make sure that audiences won’t miss this special debut, Disney will launch a day long television advertising campaign highlighted by a :90-second commercial during “American Idol.”

You can watch the advertisement (which includes some of the footage) below.