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Apparently the new Live Free or Die Hard movie trailer is testing better than any other action movie in Fox history, according to Nikki Finke. Sure, the trailer packs more action than any movie trailer in recent memory, but what about the Independence Day Superbowl teaser (remember: “Enjoy The Superbowl. It May Be Your Last”)? I can’t see how that couldn’t have tested higher, unless they weren’t testing trailers at that period of time.
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April 11th, 2007 at 12:29 pm
This is a good article. How about those Star Wars trailers? Back when there were good star wars movies, those trailers were more popular than other Fox movies, even though the movies were produced by Lucasfilm rather than Fox.
April 11th, 2007 at 3:11 pm
You’ve got to be kidding me?
I was the Mann Chinese in Hollywood for Grindhouse. The audience groaned and booed
at this trailer.
April 12th, 2007 at 1:45 pm
are you kidding me? booed this trailer??? I havent seen the movie yet, but if you boo this trailer, you have ZERO taste in action films and should stick to the notebook type movies.
i saw this trailer 5 times after downloading, and my fav scene is when ODE to joy jazz style starts up in the middle.
MINDBLOWING trailer.