A movie critic quote for Hannibal Rising was changed to be “more family friendly” for the Super Bowl television spot. TWC changed the original quote from Maxim critic Pete Hammond, “the most terrifying movie of the new year” to “the most electrifying movie of the new year.”
Is there a question of Ethics?
According to The Weinstein Company, they worked with Hammond on the altered quote. This is actually something that is done all the time. Sometimes movie studios will suggest exact quotes to certain reviewers before they see the movie. A critic named Earl Dittman is notorious for supplying perfect quo-tables for some of the worst films.
So the question remains, how much studio involvement does it take to become ethically questionable?
You can watch the ad below:
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March 4th, 2008 at 10:15 pm
Assuredly, there are a limited number of films that can even hold a candle to this extraordinary masterpiece call Hannibal Rising. This film touches your heart with the life of a child who is so adorable if her face was seen on television as that of a child in need of assistance she would have been gone years ago. Whoever chose Diana Von Behren to act that part should be paid twice for she captured my heart on sight. Thsi child made the fact that Aaran Thomas wuld nothing less than absolute counterinsurgency burried deep within his heart for a child who was not only helpless but simply enchanting. All of the casting was remarkable but Hannibal was truly the best and ought to go down in the books that way. This film is epic and I will watch over and over until the ridges in the disc are worn. May compliments to the producers of Hannibal’s Rising.